Do You Really Understand the Power of Positioning?

Lisa Marie Platske • January 15, 2019

 

When I was working in Federal law enforcement, I had the good fortune of working in the field of leadership. 


I was given special leadership assignments in my local office in Newark, New Jersey, as well as mentoring new supervisors and delivering curriculum at the Federal Law Enforcement Training Center in Glynco, Georgia and at the Leadership Development Center in Dallas, Texas. 


And after opening my business 13+ years ago, I’ve been blessed to work with leaders all over the world who are committed to making a difference. 


Over the past 4 years my business offerings have changed, and the number of women I’ve had as my clients has doubled. 


Because my past career was a male-dominated field and the guys I worked with treated me like one of their own, it wasn’t until I began working side-by side with both men and women in corporate America that I noticed the significant differences between men and women when it comes to success mindset. 


When you’re working hard and driven to succeed, you willingly take on challenging assignments and assume more responsibility. 


The higher you climb – whether seeking a new opportunity, career move, or entrepreneurial venture – the more you need to be a master at the power of positioning. 


The skills that got you to where you are can’t sustain you in future growth. And, with a limited number of hours a day to accomplish what you want, at some point you max out. 


It’s at this point in a career arc that I receive calls from women who say, “I want to learn how to be a better leader.” Or, “My boss says I need to improve my leadership ability.” – and where I often notice the difference in mindset between men and women. 


Many women who experience this feeling of “stuck-ness” often try to work harder and put in more hours to get what they want. 


Too often, they keep doing more of what they’ve been doing and expect a different outcome. 


My mentor will often say to me, “Don’t get better at being inefficient.” This always makes me smile as I see how I was working on doing more of what wasn’t working in the first place. 


Many of the women I’ve worked with over the past several years do a great job of staying under the radar and staying quiet about their accomplishments. 


They hope – or rather expectantly hope – that someone will notice their contributions. 


They spend a lot of energy trying to please their co-workers, colleagues, and clients at the risk of compromising their own well-being. 


This means they may work countless hours trying to make something perfect vs. taking imperfect action and moving forward. 


At this crossroads, mastering the art of positioning becomes critical. 


The actions you’ve taken that led to your current level of success and excellence can be the same ones holding you back. 


At every moment, you’re either positioning or de-positioning your gifts, abilities, talents, and experiences. 


As you rise through the ranks or are in business longer, your level of influence must grow so you are recognized as a leader worth following. 


The best ways to grow your influence are through the art of connection and positioning. 


While I’ve written articles about connection in the past, todays’ focus is on leadership presence through positioning. 


When you speak, positioning becomes the marriage between your humanity and vulnerability with your expertise. 


Speaking in this manner does not come naturally for most people, and they vacillate back and forth between what sounds arrogant or wishy-washy. 


This form of self-sabotage keeps highly accomplished women (and men) missing out on bigger opportunities. 


So, what can you do first to step into the art of positioning? 


  • Let go of any shame or judgement around where you are and where you feel you should be at this point in your career or business growth. 
  • Make a list of what you do well solely focusing on the action verb describing your skill. 
  • Engage with others regularly so you have a strong support network. 
  • Ask the people who value you most what they see. 
  • Write down one sentence that marries your humanity and expertise and try it out with your friends. 

Be willing to be a leader worth following and make positioning a priority… 


…because the world needs you and your brilliance. 


Action:

Lisa Marie Platske - Power of Positioning

The Upside Challenge of the week is to examine where you’re struggling to move forward and step into bigger opportunities. Take a good look at what may be holding you back. Do you need to spend time crafting strong positioning statements in order to be seen, heard, and recognized for your brilliance?


People follow the person first, then their great plan.


Be a leader worth following.


Remember, the world needs you and your brilliance.

Don’t Wait for Permission to Do What Works

By Lisa Marie Platske • February 9, 2026
“You can’t quit your job to open a business. You don’t even know anything about business.” I get it. Taking a leap of faith doesn’t make sense. That’s why it’s called faith. So I took the leap of faith anyway. “That’s not the way we do that here.” I understand. And I created a new way of doing business that is more effective—and fun! “Why must you be such a troublemaker?” I don’t know what you mean. I get there are rules within the system—and I chose to create a new system. “That’s not possible.” Sure it is. I just did it. “You’re being reckless. You have responsibilities.” It depends on how you look at it. I see unlimited possibilities. These are real-life conversations I've had with folks in different seasons of my life. See, the rewards of courageous leadership are immense. Questioning 'what if...' to create 'what is' has been my journey. And it’s probably yours, too. You can’t live out your mission by playing by the rules of a broken world. Don’t let the “we’ve always done it this way” paradigm get in the way of making a positive difference on the planet. Remember, there’s always a way. ACTION: The Upside Challenge for the week is to stop letting “we’ve always done it this way” slow your impact. Take a process, workflow, or system that isn’t serving your mission and start redesigning it. Remember, there’s always a way to make a bigger difference and it starts with your decision to do things differently.

When Staying Liked Costs Your Soul

By Lisa Marie Platske • February 2, 2026
You have been hard-wired for greatness so stop trying so hard to be something other than who you are. I see it all the time. Folks who tie themselves into knots, seeking the approval of others. Oh, it's not conscious. Most leaders would tell you that they're comfortable being their own boss, in charge of their time. Behind closed doors, many of them have told me something different. And that's because conflict, being misunderstood, and being vilified are pretty crummy. Most folks want to be liked. They want to be valued and appreciated for the effort they've put in. Your greatest gift to the planet is to be fully, completely, and unapologetically who you are. Doing that may come with some pretty harsh consequences ... which is why most leaders are willing to sell out. The thing that isn't always self-evident about compromising your values and beliefs is that every night you're stuck with you. You have to look at yourself in the mirror. You are the only one who understands the choices you've made—right, wrong, or indifferent. When the day is done, the truth always meets you in the quiet. It asks whether you stood in integrity or traded pieces of yourself to keep the peace. Leadership requires decisions that don’t win applause. It often asks you to hold your ground when others want you to bend. Living aligned with who you are may cost you approval or relationships. Yet, it will never cost you your soul. ACTION: The Upside Challenge for the week is to name a decision you’ve been avoiding because it feels risky or uncomfortable. It could be ending a partnership that no longer serves your vision, raising the standards for a client, or closing a door that keeps you from your calling. Take one bold, aligned action this week that honors your integrity and the leader you were created to be.

The Joy of Living Your Divine Mission

By Lisa Marie Platske • January 26, 2026
"Many persons have a wrong idea of what constitutes true happiness. It is not attained through self-gratification but through fidelity to a worthy purpose." ~ Helen Keller Purpose. The dictionary definition is, " the reason for which something is done or created or for which something exists. " You were put on the planet for a reason ... a purpose. And, part of the joy of the journey is to be in the discovery and fulfillment of that divine purpose . Perhaps that's why Helen Keller said what she said. Too often, folks get sidetracked by fame and fortune, or comfort and easy. While they each have their allure, they will never bring you happiness. True happiness comes from meaning. Over the decades, there have been countless subjects and research projects on the topic of happiness. The results of all of them have pointed back to this truth. When I think about the leaders that I've had the privilege of working with, the ones that were the happiest weren't the ones that had situations that were easy. Actually, life came down pretty hard on some of them and they were in peril. While they came to me seeking answers about how to right the ship, the journey rarely involved signing a multi-million dollar deal that got them to happiness island. It was the ability to peel away each layer of their circumstances and see it through the lens of their divine mission and purpose. ACTION: The Upside Challenge for the week is to notice where your influence thrive. At times, we can lose sight of what truly matters. So today, observe the work, conversations, and moments where you naturally make a difference. Do more of those things, even in small ways. Your purpose is revealed in the places where your leadership produces impact and meaning.

Where Focus Goes, Expansion Flows

By Lisa Marie Platske • January 19, 2026
Choice. Direction. Commitment. Consistent Action. Rinse and repeat. If you do this, a lot can change in a year. There was a season where most folks in my industry started cutting back—and I did the opposite. I doubled down on the number of hours I was investing in my business. I created new programming for my live events, and I hired 4 new people. At the time, I also chose to invest in myself and upped my personal commitment to excellence in every area of my life, getting up early and doing the work physically, mentally, intellectually, spiritually, financially, relationally, and creatively. My business expanded, my relationships grew stronger, and at the time, I released 18 pounds. See, most people are more committed to fixing what isn’t working that they can’t see what is working. They stop being grateful for what's right in front of them . They stop being able to see the miracles that are happening in front of their eyes. I recently had a private leadership retreat day with a guy who said, "If miracles were happening in my life, I'd certainly see them." He said it with conviction, bravado, and a tiny bit of arrogance. I called him on it and pointed out three things that were miracles in the making that had just happened in his life. When you focus solely on the problem, you always lose. Over the past year, when people were wondering what they were going to do over the weekend, I was thinking about this moment. Right here and right now. Today, I’m mapping out what’s going to happen over the next 12 – 24 months in my business—all while staying rooted in the here and now. Commit to excellence and your life will change. You will turn possibilities into realities. I’m a living proof. ACTION: The Upside Challenge for the week is to look at where you’ve been relying on experience instead of intention. Leaders sometimes can easily coast on what’s worked before, forgetting that excellence requires evolution. Identify one area where you’ve been leading on autopilot. It could be a system, relationship, or habit that could be sharper, more aligned, or more alive. Then refine it. Because you’re committed to mastery.
More Posts

Don’t Wait for Permission to Do What Works

By Lisa Marie Platske • February 9, 2026
“You can’t quit your job to open a business. You don’t even know anything about business.” I get it. Taking a leap of faith doesn’t make sense. That’s why it’s called faith. So I took the leap of faith anyway. “That’s not the way we do that here.” I understand. And I created a new way of doing business that is more effective—and fun! “Why must you be such a troublemaker?” I don’t know what you mean. I get there are rules within the system—and I chose to create a new system. “That’s not possible.” Sure it is. I just did it. “You’re being reckless. You have responsibilities.” It depends on how you look at it. I see unlimited possibilities. These are real-life conversations I've had with folks in different seasons of my life. See, the rewards of courageous leadership are immense. Questioning 'what if...' to create 'what is' has been my journey. And it’s probably yours, too. You can’t live out your mission by playing by the rules of a broken world. Don’t let the “we’ve always done it this way” paradigm get in the way of making a positive difference on the planet. Remember, there’s always a way. ACTION: The Upside Challenge for the week is to stop letting “we’ve always done it this way” slow your impact. Take a process, workflow, or system that isn’t serving your mission and start redesigning it. Remember, there’s always a way to make a bigger difference and it starts with your decision to do things differently.

When Staying Liked Costs Your Soul

By Lisa Marie Platske • February 2, 2026
You have been hard-wired for greatness so stop trying so hard to be something other than who you are. I see it all the time. Folks who tie themselves into knots, seeking the approval of others. Oh, it's not conscious. Most leaders would tell you that they're comfortable being their own boss, in charge of their time. Behind closed doors, many of them have told me something different. And that's because conflict, being misunderstood, and being vilified are pretty crummy. Most folks want to be liked. They want to be valued and appreciated for the effort they've put in. Your greatest gift to the planet is to be fully, completely, and unapologetically who you are. Doing that may come with some pretty harsh consequences ... which is why most leaders are willing to sell out. The thing that isn't always self-evident about compromising your values and beliefs is that every night you're stuck with you. You have to look at yourself in the mirror. You are the only one who understands the choices you've made—right, wrong, or indifferent. When the day is done, the truth always meets you in the quiet. It asks whether you stood in integrity or traded pieces of yourself to keep the peace. Leadership requires decisions that don’t win applause. It often asks you to hold your ground when others want you to bend. Living aligned with who you are may cost you approval or relationships. Yet, it will never cost you your soul. ACTION: The Upside Challenge for the week is to name a decision you’ve been avoiding because it feels risky or uncomfortable. It could be ending a partnership that no longer serves your vision, raising the standards for a client, or closing a door that keeps you from your calling. Take one bold, aligned action this week that honors your integrity and the leader you were created to be.

The Joy of Living Your Divine Mission

By Lisa Marie Platske • January 26, 2026
"Many persons have a wrong idea of what constitutes true happiness. It is not attained through self-gratification but through fidelity to a worthy purpose." ~ Helen Keller Purpose. The dictionary definition is, " the reason for which something is done or created or for which something exists. " You were put on the planet for a reason ... a purpose. And, part of the joy of the journey is to be in the discovery and fulfillment of that divine purpose . Perhaps that's why Helen Keller said what she said. Too often, folks get sidetracked by fame and fortune, or comfort and easy. While they each have their allure, they will never bring you happiness. True happiness comes from meaning. Over the decades, there have been countless subjects and research projects on the topic of happiness. The results of all of them have pointed back to this truth. When I think about the leaders that I've had the privilege of working with, the ones that were the happiest weren't the ones that had situations that were easy. Actually, life came down pretty hard on some of them and they were in peril. While they came to me seeking answers about how to right the ship, the journey rarely involved signing a multi-million dollar deal that got them to happiness island. It was the ability to peel away each layer of their circumstances and see it through the lens of their divine mission and purpose. ACTION: The Upside Challenge for the week is to notice where your influence thrive. At times, we can lose sight of what truly matters. So today, observe the work, conversations, and moments where you naturally make a difference. Do more of those things, even in small ways. Your purpose is revealed in the places where your leadership produces impact and meaning.

Where Focus Goes, Expansion Flows

By Lisa Marie Platske • January 19, 2026
Choice. Direction. Commitment. Consistent Action. Rinse and repeat. If you do this, a lot can change in a year. There was a season where most folks in my industry started cutting back—and I did the opposite. I doubled down on the number of hours I was investing in my business. I created new programming for my live events, and I hired 4 new people. At the time, I also chose to invest in myself and upped my personal commitment to excellence in every area of my life, getting up early and doing the work physically, mentally, intellectually, spiritually, financially, relationally, and creatively. My business expanded, my relationships grew stronger, and at the time, I released 18 pounds. See, most people are more committed to fixing what isn’t working that they can’t see what is working. They stop being grateful for what's right in front of them . They stop being able to see the miracles that are happening in front of their eyes. I recently had a private leadership retreat day with a guy who said, "If miracles were happening in my life, I'd certainly see them." He said it with conviction, bravado, and a tiny bit of arrogance. I called him on it and pointed out three things that were miracles in the making that had just happened in his life. When you focus solely on the problem, you always lose. Over the past year, when people were wondering what they were going to do over the weekend, I was thinking about this moment. Right here and right now. Today, I’m mapping out what’s going to happen over the next 12 – 24 months in my business—all while staying rooted in the here and now. Commit to excellence and your life will change. You will turn possibilities into realities. I’m a living proof. ACTION: The Upside Challenge for the week is to look at where you’ve been relying on experience instead of intention. Leaders sometimes can easily coast on what’s worked before, forgetting that excellence requires evolution. Identify one area where you’ve been leading on autopilot. It could be a system, relationship, or habit that could be sharper, more aligned, or more alive. Then refine it. Because you’re committed to mastery.
More Posts