Do You Really Understand the Power of Positioning?

Lisa Marie Platske • January 15, 2019

 

When I was working in Federal law enforcement, I had the good fortune of working in the field of leadership. 


I was given special leadership assignments in my local office in Newark, New Jersey, as well as mentoring new supervisors and delivering curriculum at the Federal Law Enforcement Training Center in Glynco, Georgia and at the Leadership Development Center in Dallas, Texas. 


And after opening my business 13+ years ago, I’ve been blessed to work with leaders all over the world who are committed to making a difference. 


Over the past 4 years my business offerings have changed, and the number of women I’ve had as my clients has doubled. 


Because my past career was a male-dominated field and the guys I worked with treated me like one of their own, it wasn’t until I began working side-by side with both men and women in corporate America that I noticed the significant differences between men and women when it comes to success mindset. 


When you’re working hard and driven to succeed, you willingly take on challenging assignments and assume more responsibility. 


The higher you climb – whether seeking a new opportunity, career move, or entrepreneurial venture – the more you need to be a master at the power of positioning. 


The skills that got you to where you are can’t sustain you in future growth. And, with a limited number of hours a day to accomplish what you want, at some point you max out. 


It’s at this point in a career arc that I receive calls from women who say, “I want to learn how to be a better leader.” Or, “My boss says I need to improve my leadership ability.” – and where I often notice the difference in mindset between men and women. 


Many women who experience this feeling of “stuck-ness” often try to work harder and put in more hours to get what they want. 


Too often, they keep doing more of what they’ve been doing and expect a different outcome. 


My mentor will often say to me, “Don’t get better at being inefficient.” This always makes me smile as I see how I was working on doing more of what wasn’t working in the first place. 


Many of the women I’ve worked with over the past several years do a great job of staying under the radar and staying quiet about their accomplishments. 


They hope – or rather expectantly hope – that someone will notice their contributions. 


They spend a lot of energy trying to please their co-workers, colleagues, and clients at the risk of compromising their own well-being. 


This means they may work countless hours trying to make something perfect vs. taking imperfect action and moving forward. 


At this crossroads, mastering the art of positioning becomes critical. 


The actions you’ve taken that led to your current level of success and excellence can be the same ones holding you back. 


At every moment, you’re either positioning or de-positioning your gifts, abilities, talents, and experiences. 


As you rise through the ranks or are in business longer, your level of influence must grow so you are recognized as a leader worth following. 


The best ways to grow your influence are through the art of connection and positioning. 


While I’ve written articles about connection in the past, todays’ focus is on leadership presence through positioning. 


When you speak, positioning becomes the marriage between your humanity and vulnerability with your expertise. 


Speaking in this manner does not come naturally for most people, and they vacillate back and forth between what sounds arrogant or wishy-washy. 


This form of self-sabotage keeps highly accomplished women (and men) missing out on bigger opportunities. 


So, what can you do first to step into the art of positioning? 


  • Let go of any shame or judgement around where you are and where you feel you should be at this point in your career or business growth. 
  • Make a list of what you do well solely focusing on the action verb describing your skill. 
  • Engage with others regularly so you have a strong support network. 
  • Ask the people who value you most what they see. 
  • Write down one sentence that marries your humanity and expertise and try it out with your friends. 

Be willing to be a leader worth following and make positioning a priority… 


…because the world needs you and your brilliance. 


Action:

Lisa Marie Platske - Power of Positioning

The Upside Challenge of the week is to examine where you’re struggling to move forward and step into bigger opportunities. Take a good look at what may be holding you back. Do you need to spend time crafting strong positioning statements in order to be seen, heard, and recognized for your brilliance?


People follow the person first, then their great plan.


Be a leader worth following.


Remember, the world needs you and your brilliance.

By Lisa Marie Platske March 10, 2026
What may look like ordinary sameness to other people is often an exhilarating journey to me… …when I choose to see it that way. I celebrate: My wins. My losses. My everyday actions. Moment by moment, I’m grateful for the journey. Because that’s what success looks like. Despite what the world wants you to believe, success isn't perfection or acts of grandeur. Success doesn't always come with a parade or accolades that get you on the cover of the magazine. Success is the manifestation of your design. You get to decide every day if you're the kind of leader that would be worth following—in your family, your workplace, and your circle of friends. The key is to be honest about your thoughts, actions, and behaviors and what they are producing. In many ways, you're told to turn a blind eye to shortcomings and bury them or numb them. For example, excessive drinking can be excused when someone is under stress as it's deemed socially acceptable. And what would be considered excessive in one area seems to be celebrated in another arena. These moral conflicts impede the path to real success ... the kind where you look in the mirror and you're proud of every decision you've made. Leadership can be complicated as leaders are often sought out for answers and their acumen in a particular area. Yet that doesn't mean they're any more perfect than you are. And when you haven't defined success for yourself, you will always come up short. Success begins the moment you stop letting the world tell you who you should be. Leadership starts within. It shows up in the choices you make when no one is applauding. You were designed with intention. When your decisions honor that design, clarity replaces confusion and integrity becomes your compass. This is what real leadership looks like... quiet strength, and a life that reflects who you were created to be. That choice is available to you every single day. And today is a powerful place to begin. ACTION: The Upside Challenge for the week is to notice one ordinary action you take that reflects who you want to be as a leader. It could be how you respond to someone, how you follow through on a small task, or how you speak to yourself. Acknowledge it. Honor it. Let it be proof that your design is showing up in real time. Remember, success is in these conscious, everyday choices.
By Lisa Marie Platske March 2, 2026
Sometimes you have an idea of how you believe something should be. Your idea, however, is much grander than reality. Because you don't want to give up on the grandness of that vision, you start to twist yourself into a pretzel—and do things that aren't really you to see if you can make what you want come to life. People do this with relationships, their career or business path, and their God-given mission. Looking at something and accepting it for what it is takes massive amounts of courage. In a world that will give you a free pass if you make excuses for your behavior rather than encouraging you to look in the mirror, I see this path more times than I'd ever thought I would. Someone recently asked me why most folks find accountability inherently difficult. He was looking for someone to hold him accountable, and realized that no one in his friend circle had the strength or capacity to do it. After a long pause, I shared with him that if someone were to hold you accountable for your behavior, they'd have to look at and acknowledge their own shortcoming and missteps. It's just easier to ignore what you're doing, so they don't have to look at what they're doing. Long ago, I made a pact with myself that I wanted people in my life who were committed to honest, transparent dialogue. Over the past several decades, this has served me well—even when it hasn't been comfortable. I'm not looking for a free pass. Leadership is challenging, sometimes messy, and always uncomfortable. Most folks just aren't interested in signing up for something that doesn't have them feel good 24x7. When I got clear on the 7 Pillars of God-Centered Leadership, it was like something shifted in me. I got that when I walked this path and took this journey, I didn't need to twist myself into a pretzel or spend time worrying about what other people thought about me. As long as my heart is right with God, leadership is about His way, not mine. ACTION: The Upside Challenge for the week is to write down the qualities that would earn someone the right to speak into your life. Focus on who they are and not what they do. Choose qualities anchored in truth, integrity, humility, and alignment with your Divine mission. Then pause and look at your list honestly. Let your life rise to meet what you say you value.
By Lisa Marie Platske February 23, 2026
You can believe the best or worst about people. It’s less lonely to believe the best in them, yet that's really hard to do, especially when you've been burned over and over. When I think about leadership as a whole, this is one of the hardest elements to master because people are human. ~ They're going to get stuff wrong. ~ They're going to say things you don't like. ~ They're going to hurt your feelings, even if you don't want to admit it. At some point, most folks give up trying or at least caring. It's often easier to numb or ignore than to deal with a disappointment. Yet numbing or ignoring doesn't change the body's reaction internally to the situation. To get to a place where you are able to believe the best in folks takes work. There is no leadership pill or shortcut. At least not one that I've ever found. One of the biggest flexes is being able to hold space for someone when they've wronged you. I remember years ago reading an article about Richard Branson, and one of his employees who had stolen from him. Branson told the manager to speak to him—and give him a second chance. A second chance?!? Are you kidding me?!? That's a break in integrity and grounds for removal in any industry. Reading this had me wonder what Branson knew about leadership that at the time I didn't. To take it a step further, my curiosity increased and I wondered what would happen if I did something like this in my own life. It felt awkward to try this idea on as I had long-rooted beliefs that certain behaviors were vehemently wrong—and should be punished. Was it possible that leadership required unconditional love? Now, this didn't mean being a doormat and letting someone walk all over you. Anyone who knows me understands that's never gonna happen. Yet this new perspective, this new lens, had me curious about what would happen if I led from that place. Over the years, I can say it hasn't been the easiest thing to do—and it's been the most rewarding. I still have folks come back to me who wronged me telling me how much they respect the way I handled the situation. My greatest desire for folks is that they lead their lives in a way that honors the core of their being—their divine mission and purpose. And it's really hard to do that when you're steeped in judgment, blame, or shame-inducing behaviors. Love is the answer, regardless of the question. Because you can choose to believe the worst in people. Or you can choose to see the best in people. It's always your choice. ACTION: The Upside Challenge for the week is to choose one person who has disappointed or frustrated you. Take one step from your highest self that keeps your heart open. Speak with calm. Acknowledge something they did right. And release the story you’ve been holding. Lead from love today.
By Lisa Marie Platske February 16, 2026
Life’s little synchronicities. Have you noticed them? Something happens that was too meaningful to be a coincidence. ~ Meeting that person. ~ Getting that call. ~ Having the impossible become possible?!? Perhaps you’re thinking about someone, and then they call. How does that happen?!? Or, you get a bill, and you've got no idea how you’re going to pay it. And then, poof! ... the exact amount of money you need just shows up. I’ve experienced countless events like these throughout my life. And while some people believe they are random, I understand in the depth of my being that these experiences are signs from the Holy Spirit to get my attention or answer a prayer. When you are in co-creation with all of Life, you get messages to confirm you’re on the right path. When I’m in ease and grace, greater wealth, opportunities, and relationships flow into my life. It’s magical. However, you have to be open to notice the signs in the first place. Every synchronicity carries wisdom for the journey. When you lean into the whispers of the Holy Spirit, life opens in ways you couldn’t script on your own. Stay open. Stay expectant. What you’ve been seeking may already be moving towards you in ways you can’t yet see. ACTION: The Upside Challenge for the week is to stay on the lookout for meaningful synchronicities throughout your days. Each time one happens, jot it down so you don’t forget. At the end of the week sit with your list and speak your gratitude aloud for every moment that aligned for you.
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By Lisa Marie Platske March 10, 2026
What may look like ordinary sameness to other people is often an exhilarating journey to me… …when I choose to see it that way. I celebrate: My wins. My losses. My everyday actions. Moment by moment, I’m grateful for the journey. Because that’s what success looks like. Despite what the world wants you to believe, success isn't perfection or acts of grandeur. Success doesn't always come with a parade or accolades that get you on the cover of the magazine. Success is the manifestation of your design. You get to decide every day if you're the kind of leader that would be worth following—in your family, your workplace, and your circle of friends. The key is to be honest about your thoughts, actions, and behaviors and what they are producing. In many ways, you're told to turn a blind eye to shortcomings and bury them or numb them. For example, excessive drinking can be excused when someone is under stress as it's deemed socially acceptable. And what would be considered excessive in one area seems to be celebrated in another arena. These moral conflicts impede the path to real success ... the kind where you look in the mirror and you're proud of every decision you've made. Leadership can be complicated as leaders are often sought out for answers and their acumen in a particular area. Yet that doesn't mean they're any more perfect than you are. And when you haven't defined success for yourself, you will always come up short. Success begins the moment you stop letting the world tell you who you should be. Leadership starts within. It shows up in the choices you make when no one is applauding. You were designed with intention. When your decisions honor that design, clarity replaces confusion and integrity becomes your compass. This is what real leadership looks like... quiet strength, and a life that reflects who you were created to be. That choice is available to you every single day. And today is a powerful place to begin. ACTION: The Upside Challenge for the week is to notice one ordinary action you take that reflects who you want to be as a leader. It could be how you respond to someone, how you follow through on a small task, or how you speak to yourself. Acknowledge it. Honor it. Let it be proof that your design is showing up in real time. Remember, success is in these conscious, everyday choices.
By Lisa Marie Platske March 2, 2026
Sometimes you have an idea of how you believe something should be. Your idea, however, is much grander than reality. Because you don't want to give up on the grandness of that vision, you start to twist yourself into a pretzel—and do things that aren't really you to see if you can make what you want come to life. People do this with relationships, their career or business path, and their God-given mission. Looking at something and accepting it for what it is takes massive amounts of courage. In a world that will give you a free pass if you make excuses for your behavior rather than encouraging you to look in the mirror, I see this path more times than I'd ever thought I would. Someone recently asked me why most folks find accountability inherently difficult. He was looking for someone to hold him accountable, and realized that no one in his friend circle had the strength or capacity to do it. After a long pause, I shared with him that if someone were to hold you accountable for your behavior, they'd have to look at and acknowledge their own shortcoming and missteps. It's just easier to ignore what you're doing, so they don't have to look at what they're doing. Long ago, I made a pact with myself that I wanted people in my life who were committed to honest, transparent dialogue. Over the past several decades, this has served me well—even when it hasn't been comfortable. I'm not looking for a free pass. Leadership is challenging, sometimes messy, and always uncomfortable. Most folks just aren't interested in signing up for something that doesn't have them feel good 24x7. When I got clear on the 7 Pillars of God-Centered Leadership, it was like something shifted in me. I got that when I walked this path and took this journey, I didn't need to twist myself into a pretzel or spend time worrying about what other people thought about me. As long as my heart is right with God, leadership is about His way, not mine. ACTION: The Upside Challenge for the week is to write down the qualities that would earn someone the right to speak into your life. Focus on who they are and not what they do. Choose qualities anchored in truth, integrity, humility, and alignment with your Divine mission. Then pause and look at your list honestly. Let your life rise to meet what you say you value.
By Lisa Marie Platske February 23, 2026
You can believe the best or worst about people. It’s less lonely to believe the best in them, yet that's really hard to do, especially when you've been burned over and over. When I think about leadership as a whole, this is one of the hardest elements to master because people are human. ~ They're going to get stuff wrong. ~ They're going to say things you don't like. ~ They're going to hurt your feelings, even if you don't want to admit it. At some point, most folks give up trying or at least caring. It's often easier to numb or ignore than to deal with a disappointment. Yet numbing or ignoring doesn't change the body's reaction internally to the situation. To get to a place where you are able to believe the best in folks takes work. There is no leadership pill or shortcut. At least not one that I've ever found. One of the biggest flexes is being able to hold space for someone when they've wronged you. I remember years ago reading an article about Richard Branson, and one of his employees who had stolen from him. Branson told the manager to speak to him—and give him a second chance. A second chance?!? Are you kidding me?!? That's a break in integrity and grounds for removal in any industry. Reading this had me wonder what Branson knew about leadership that at the time I didn't. To take it a step further, my curiosity increased and I wondered what would happen if I did something like this in my own life. It felt awkward to try this idea on as I had long-rooted beliefs that certain behaviors were vehemently wrong—and should be punished. Was it possible that leadership required unconditional love? Now, this didn't mean being a doormat and letting someone walk all over you. Anyone who knows me understands that's never gonna happen. Yet this new perspective, this new lens, had me curious about what would happen if I led from that place. Over the years, I can say it hasn't been the easiest thing to do—and it's been the most rewarding. I still have folks come back to me who wronged me telling me how much they respect the way I handled the situation. My greatest desire for folks is that they lead their lives in a way that honors the core of their being—their divine mission and purpose. And it's really hard to do that when you're steeped in judgment, blame, or shame-inducing behaviors. Love is the answer, regardless of the question. Because you can choose to believe the worst in people. Or you can choose to see the best in people. It's always your choice. ACTION: The Upside Challenge for the week is to choose one person who has disappointed or frustrated you. Take one step from your highest self that keeps your heart open. Speak with calm. Acknowledge something they did right. And release the story you’ve been holding. Lead from love today.
By Lisa Marie Platske February 16, 2026
Life’s little synchronicities. Have you noticed them? Something happens that was too meaningful to be a coincidence. ~ Meeting that person. ~ Getting that call. ~ Having the impossible become possible?!? Perhaps you’re thinking about someone, and then they call. How does that happen?!? Or, you get a bill, and you've got no idea how you’re going to pay it. And then, poof! ... the exact amount of money you need just shows up. I’ve experienced countless events like these throughout my life. And while some people believe they are random, I understand in the depth of my being that these experiences are signs from the Holy Spirit to get my attention or answer a prayer. When you are in co-creation with all of Life, you get messages to confirm you’re on the right path. When I’m in ease and grace, greater wealth, opportunities, and relationships flow into my life. It’s magical. However, you have to be open to notice the signs in the first place. Every synchronicity carries wisdom for the journey. When you lean into the whispers of the Holy Spirit, life opens in ways you couldn’t script on your own. Stay open. Stay expectant. What you’ve been seeking may already be moving towards you in ways you can’t yet see. ACTION: The Upside Challenge for the week is to stay on the lookout for meaningful synchronicities throughout your days. Each time one happens, jot it down so you don’t forget. At the end of the week sit with your list and speak your gratitude aloud for every moment that aligned for you.
More Posts