The Importance of Understanding the “Why”

When you are called to make a difference in the world by your leadership, you understand the importance of giving value.
Years ago, I was working at the United States Customs Service in the Centralized Air Cargo Examination Facility.
One of my employees was responsible for gathering and registering data that would be sent to determine the total number of exports within our area.
The numbers she compiled were sent to another office and ultimately affected the value of the U.S. dollar and GNP index.
From a congressperson’s perspective, this was life-changing information for the citizens of the United States.
While there were strategies and processes in place to ensure that information was being shared, there was a breakdown in the system.
I soon discovered that my communication and performance management strategies were lacking and I was part of the reason for the breakdown. (Yep. Not a proud moment….)
This was a BIG deal to the powers that be and I answered countless inquiries as to what happened.
I dove into how I could improve in my communication and performance management capabilities and worked on making changes that have served me well in running Upside Thinking, Inc.
In the end, it was my 100th lesson on how important it was to understand the why in every situation.
Understanding the why - Upside Thinking Inc.
Sharing information is less valuable if the person sending the information doesn’t let you know why it is useful to the person receiving it – and if the person receiving it doesn’t perceive it as valuable, it will go unnoticed.
You and I live in a world where information is shared freely.
While it looks like a lot is being communicated, I often wonder how much is getting through – which is why when I get comments, calls, or emails from my Upside Thought my heart dances for joy.
Between articles, blogs, updates, social media posts, quotes, videos, and white papers, there is A LOT of data being shared in multiple mediums.
- How much of it is actually life-changing?
- How much of it is really making a difference?
- How much of it is valuable?
Understanding the why
I sit down and assess whether what I’m sending is relevant and of value and do my best to set the context of how and where it can be used.
Whether it is an email or one of my Upside Thoughts, my focus is on you, the reader.
When I write the Upside Thought, I always close with a weekly challenge.
Because connection is the new currency, this is more than just information sharing to me, it is the desire to start a conversation within your workplace, family, and community.
My goal is for you to take the information and use it by getting into action and jump-starting a new idea or project.
The articles I write come from a place of love and inspiration because I care about you and value your time, talents, and genius.
Great leaders ask great questions.
What questions will you ask of yourself and others this week?
What is the intended outcome of those questions?
What will you do to spark authentic conversations that leads to action?
Remember, comfort doesn’t change the world.
Vulnerability, however, changes everything.
Action Item: Understanding the why - Lisa Marie Platske
The Upside Challenge of the week is to identify where and in what capacity you want to give value to your connections, colleagues, and clients by creating an open dialogue about a topic that is important to you.
The world needs you and your brilliance.







