Shining Light in Dark Places to Find "More"

Lisa Marie Platske • October 30, 2023

It was clear that Justine wanted More.

 

》More Influence.

》More Income.

》More Impact.

 

She spent most of her waking moments growing the number of people following her so she could grow her business.

 

She marketed a-l-l d-a-y long and was darn good at it, too.

 

Everything was about how she looked online, and while it was effective, Justine had mean critics, and the worst ones were those that lived inside of her mind which is why she reached out to me for a consultation.

 

See, Justine thought she needed a tweak to her operation, not to her heart.

 

We talked -- and I told her that I stand behind my leadership work for the results it gets, and understand it is only for meant for the Courageous.

 

If she and I were going to work together, she may need to shine light in dark places, places that she’d not likely looked at in a very long time.

 

At first, Justine seemed offended, and then, in an instant, she got it, admitting she didn’t really know how to lead.

 

And if she were to be 100% honest with me, she was feeling a bit like a fraud.

 

She was tired of watching folks who weren't any smarter than she was race past her.

 

I felt great tenderness for where she was ... because I’ve been there.

 

When you've been told to 'fake it 'til you make it', you start to feel like a fraud,

a fake, or an imposter.

 

You begin doubting your worth and value and when that happens, it’s hard ...

 

... to attract great team members,

 

... write on social media, and

 

... connect with the people you’re called to serve.

 

Struggling with how to fully honor your mission and Divine purpose so that you make money and inspire your team will keep you stuck chasing tactics all day long.

 

If you don’t first figure out your signature offer, what makes you different, and answer who you are, what you want, and why it matters,

 

none of the tactical strategies will produce the ROI you want.

 

Justine and I did a private VIP day and mapped out a plan which included meeting once a month for a year and participating in my group coaching program.

 

The comprehensive plan reenergized her entire global team.

 

When you get your leadership dialed in, everything else – the messaging, the clients and/or the team, the income - will all be drawn to you.

 

Why?

 

Because you’re contributing to the world in the biggest way possible, with All of you, so your work begins to pay big dividends.

 

Yet for most folks, it’s easier to focus on tactics, technology or other shiny objects rather than doubling down on your leadership – and being honest about what’s been getting in the way to get you where you want to go.

 

When Justine and I worked together, she got her systems dialed in, too.

 

I was able to help her outline the company's direction, offering up fresh copy after she got clear.

 

The copy led to a 23% increase in sales (!).

 

Her leadership message is clarified, her team has grown and she’s making a mark on the world with greater ease than ever before.

 

To sum it up, she’s gotten

 

》Clarity.

》Confidence.

》Connection.

 

And Money with Meaning.

 

On a side note, she just paid for a Mediterranean cruise for her entire family.

 

That’s putting leadership into action.

 

ACTION: The Upside Challenge of the week is to take a look at where you’re currently investing your time.


Have you been more concerned with increasing your tactical skillset or your leadership IQ?

 

Where have you been struggling or hiding out?


Not sure? Let’s talk.

 

Remember, the world needs you and your brilliance.

By Lisa Marie Platske April 21, 2025
For years, I hung around with folks who told me I had to build an empire. And to build an empire, I needed: More clients More employees More products More space More revenue More choices Because this is what success looks like. Yet, it really was just more complication. And it made me dread doing the work that I once loved. Over time, I got the "more" I really needed was focus… and belief in God's grace and favor. I've been in a season of letting go. 100% of what I'm doing has been under examination for about 15 months. I've been looking at all the areas that may be costing me money, time, and energy I don’t need to spend. I've said good-bye to entire product lines, software, and processes. I've also been purging what’s in my home and closet, examining the clothes in my wardrobe, and what’s in the garage and barn. All of this has allowed me to untether from what I own. None of these things define me. When I left federal law enforcement, I remember feeling lost. I turned in my badge, my gun, and what felt like my identity. I am not my business, my sales, my revenue, -- or even my profits. The focus has been to simplify — and not add more "stuff" to my life. I've got folks who come to me with: Complicated systems Employee hassles Warehouse worries ... ... and more line items than in a Senate appropriations bill. And there's some value they get from having a business that looks like that. What do you get from creating complexity in your life?!? I promise you that you get something. The questions I've been asking myself louder every day are: ~ "Does this get me closer to living out my Divine mission?" ~ "Does this allow me to be a greater force for good on the planet?" If the answer is no, it's got to go. I see too many leaders carrying weight they were never meant to carry, overwhelmed by things that were never theirs to hold. They know something needs to shift, and they don’t step back long enough to make it happen. That’s why I’m intentional about creating space for leaders to reset and realign. Because clarity doesn’t come from doing more—it comes from stripping away the unnecessary. If you’ve been feeling that nudge to step away from the noise and get clear on what actually matters, consider scheduling a Private, Leadership retreat at Summit Hills Farm. I have a limited number of private retreat days available for 2025.  ACTION: The Upside Challenge for the week is to identify one thing adding complexity without real value. Ask yourself: Does this align with my Divine mission? Is it making a real impact? Would letting go create more space for what matters? If not, release it. Less clutter, more clarity. Less doing, more purpose. The world doesn’t need more of your stuff—it needs you.
By Lisa Marie Platske April 18, 2025
Hope isn't a strategy. You can’t hope your way into a better job, career, or business. You can’t hope your way into a better relationship. And you can’t hope your way into a better life. I've watched people who "hope" others will trust them enough to do business with them. Or hire them for their dream job. Or "hope" that the most talented people out there will want to work with them in their company. Or "hope" that the man or woman of their dreams will show up on their doorstep and ask them out. Hope is defined as a "feeling of expectation and desire for a certain thing to happen." When invest time to get clear about who you are, what you want, and why it matters, it's more than just feeling your desire for something. You spent time, energy, and money creating clarity for your soul. This Upside leadership principle ensures you're not strong in only one area of your life - while being completely out of balance everywhere else. It keeps you from burning out after a year, or even a few. Because operating with clarity, confidence, and strategy ensures you get results that last. And that requires more than just hope. What kind of difference could that type of clarity make for you? If you want to be successful and profitable all areas of your life, this is the work I do so perhaps you're being called to dive in deeper to this community. Because the world needs you at your best. And hope isn’t the way to get there. ACTION: The Upside Challenge for the week is to identify one area where you’ve been hoping instead of leading. Where have you been waiting for a breakthrough instead of creating one? Take one decisive action today to move forward. Make the call. Send the email. Have the conversation. Do the work. Because God moves with you when you do.
By Lisa Marie Platske April 9, 2025
A few years ago, I felt as if I was on a hamster wheel in my business. It seemed as if I was in the same place every morning - and running fast. Maybe you can relate. I knew I needed someone else to take a look and see what I couldn't because I was too close to it. I sought out someone who would let me learn from their mistakes and not have to make them all on my own. That’s one of the greatest benefits of leadership coaching. Can you be a leader without it? Sure. Yet, the odds of you wildly succeeding are stacked against you for so many reasons. And the biggest one is, you will be light-years behind your competitors if you have to make all of the mistakes on your own. You can always benefit from wisdom gained through others' direct experience, thereby saving yourself a great deal of time and energy. And, you never outgrow the need for coaching. For example, although my leadership coaching and consulting give my clients insights into other industries and companies and have them consider questions they may never have thought about, I, too, have undergone gap analyses in my own business. With the help of others, over 15 months, I examined every single activity that every team member did as well as scrutinizing where my time gets INVESTED. I brought in someone to look at processes for operations, and had a firm conduct a financial audit. We re-wrote SOP's (standard operating procedures), streamlined systems, and eliminated duplication. Some of the questions that I asked were: ~ Is this the simplest way to do this? ~ Is this (action, system, app, etc.) truly needed to run the business? ~ Is everyone on the team committed to the mission, values, and vision of Upside Thinking? ~ What can be automated or done differently? ~ What am I missing? While I talk to business owners almost every day with these questions in mind, it was an interesting journey to do this for me and my business and understand how important it is to ensure the people around me are involved in the process despite this being my area of expertise. Sometimes you can’t see what’s in front of you on your own. You have to be willing to see a new perspective. And then you have to be willing to do something about it. Sometimes, you need to step out of your current environment completely to gain the perspective you’re missing. That’s why I create spaces where leaders can reflect, and recalibrate. If this resonates with you, consider signing up for a Private, Leadership Retreat Day at Summit Hills Farm in Richmond, Kentucky. Our Spring and Fall Upside Retreats are already sold out. And I have a limited number of private retreat days available for 2025. Make a plan to reset, gain clarity, and step fully into what’s next for you. ACTION: The Upside Challenge for the week is to be committed to personal development, understanding you can't see what's getting in the way on your own. So, where in your business or life do you need outside perspective? Be open to taking action to get the answers needed to move forward with greater ease. Remember, you’re here for a reason… …and the world needs you and your brilliance.
By Lisa Marie Platske April 1, 2025
That’s the question, isn’t it? If we’re connected, you’re probably not someone who settles. You stretch yourself regularly, and you know there’s always more to do and be. Yet even the most conscious leaders can fall into the comfort of what’s familiar. It’s easy to mistake movement for progress, busyness for impact, and routine for purpose. Settling doesn’t always look like giving up, it often looks like: ~ Saying “yes” to things that keep you busy and yet you don’t move you forward ... ~ Downplaying your vision because it feels too big or uncertain ... ~ Waiting for clarity instead of creating it through action ... ~ Feeling restless yet unsure how to break through ... It’s not a lack of ambition. Rather, it’s a lack of space to recalibrate, strategize, and listen to what’s next. Stretching requires intention. It means: ~ Surrounding yourself with people who challenge you to expand ~ Creating space for deep, strategic thinking ~ Taking bold action even when the path isn’t fully mapped out ~ Bringing God into the process so you’re aligned, not just accomplished I used to wonder where leaders -- those who wanted to change the world -- went to do this kind of work, to breathe life into their vision and build their next level. When I couldn’t find it, I built it. A space for those who refuse to settle for “someday.” Because when you decide to stretch into your highest calling, clarity follows. And when you surround yourself with others who are doing the same, transformation happens. Where are you stretching next? ACTION: The Upside Challenge for the week is to identify one area where you’ve been holding back, whether it’s speaking up, taking a bold step, or committing fully to your vision, Then take one action today to stretch beyond it. Growth happens when you move past comfort. And the miracle happens after you take the leap of faith.
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By Lisa Marie Platske April 21, 2025
For years, I hung around with folks who told me I had to build an empire. And to build an empire, I needed: More clients More employees More products More space More revenue More choices Because this is what success looks like. Yet, it really was just more complication. And it made me dread doing the work that I once loved. Over time, I got the "more" I really needed was focus… and belief in God's grace and favor. I've been in a season of letting go. 100% of what I'm doing has been under examination for about 15 months. I've been looking at all the areas that may be costing me money, time, and energy I don’t need to spend. I've said good-bye to entire product lines, software, and processes. I've also been purging what’s in my home and closet, examining the clothes in my wardrobe, and what’s in the garage and barn. All of this has allowed me to untether from what I own. None of these things define me. When I left federal law enforcement, I remember feeling lost. I turned in my badge, my gun, and what felt like my identity. I am not my business, my sales, my revenue, -- or even my profits. The focus has been to simplify — and not add more "stuff" to my life. I've got folks who come to me with: Complicated systems Employee hassles Warehouse worries ... ... and more line items than in a Senate appropriations bill. And there's some value they get from having a business that looks like that. What do you get from creating complexity in your life?!? I promise you that you get something. The questions I've been asking myself louder every day are: ~ "Does this get me closer to living out my Divine mission?" ~ "Does this allow me to be a greater force for good on the planet?" If the answer is no, it's got to go. I see too many leaders carrying weight they were never meant to carry, overwhelmed by things that were never theirs to hold. They know something needs to shift, and they don’t step back long enough to make it happen. That’s why I’m intentional about creating space for leaders to reset and realign. Because clarity doesn’t come from doing more—it comes from stripping away the unnecessary. If you’ve been feeling that nudge to step away from the noise and get clear on what actually matters, consider scheduling a Private, Leadership retreat at Summit Hills Farm. I have a limited number of private retreat days available for 2025.  ACTION: The Upside Challenge for the week is to identify one thing adding complexity without real value. Ask yourself: Does this align with my Divine mission? Is it making a real impact? Would letting go create more space for what matters? If not, release it. Less clutter, more clarity. Less doing, more purpose. The world doesn’t need more of your stuff—it needs you.
By Lisa Marie Platske April 18, 2025
Hope isn't a strategy. You can’t hope your way into a better job, career, or business. You can’t hope your way into a better relationship. And you can’t hope your way into a better life. I've watched people who "hope" others will trust them enough to do business with them. Or hire them for their dream job. Or "hope" that the most talented people out there will want to work with them in their company. Or "hope" that the man or woman of their dreams will show up on their doorstep and ask them out. Hope is defined as a "feeling of expectation and desire for a certain thing to happen." When invest time to get clear about who you are, what you want, and why it matters, it's more than just feeling your desire for something. You spent time, energy, and money creating clarity for your soul. This Upside leadership principle ensures you're not strong in only one area of your life - while being completely out of balance everywhere else. It keeps you from burning out after a year, or even a few. Because operating with clarity, confidence, and strategy ensures you get results that last. And that requires more than just hope. What kind of difference could that type of clarity make for you? If you want to be successful and profitable all areas of your life, this is the work I do so perhaps you're being called to dive in deeper to this community. Because the world needs you at your best. And hope isn’t the way to get there. ACTION: The Upside Challenge for the week is to identify one area where you’ve been hoping instead of leading. Where have you been waiting for a breakthrough instead of creating one? Take one decisive action today to move forward. Make the call. Send the email. Have the conversation. Do the work. Because God moves with you when you do.
By Lisa Marie Platske April 9, 2025
A few years ago, I felt as if I was on a hamster wheel in my business. It seemed as if I was in the same place every morning - and running fast. Maybe you can relate. I knew I needed someone else to take a look and see what I couldn't because I was too close to it. I sought out someone who would let me learn from their mistakes and not have to make them all on my own. That’s one of the greatest benefits of leadership coaching. Can you be a leader without it? Sure. Yet, the odds of you wildly succeeding are stacked against you for so many reasons. And the biggest one is, you will be light-years behind your competitors if you have to make all of the mistakes on your own. You can always benefit from wisdom gained through others' direct experience, thereby saving yourself a great deal of time and energy. And, you never outgrow the need for coaching. For example, although my leadership coaching and consulting give my clients insights into other industries and companies and have them consider questions they may never have thought about, I, too, have undergone gap analyses in my own business. With the help of others, over 15 months, I examined every single activity that every team member did as well as scrutinizing where my time gets INVESTED. I brought in someone to look at processes for operations, and had a firm conduct a financial audit. We re-wrote SOP's (standard operating procedures), streamlined systems, and eliminated duplication. Some of the questions that I asked were: ~ Is this the simplest way to do this? ~ Is this (action, system, app, etc.) truly needed to run the business? ~ Is everyone on the team committed to the mission, values, and vision of Upside Thinking? ~ What can be automated or done differently? ~ What am I missing? While I talk to business owners almost every day with these questions in mind, it was an interesting journey to do this for me and my business and understand how important it is to ensure the people around me are involved in the process despite this being my area of expertise. Sometimes you can’t see what’s in front of you on your own. You have to be willing to see a new perspective. And then you have to be willing to do something about it. Sometimes, you need to step out of your current environment completely to gain the perspective you’re missing. That’s why I create spaces where leaders can reflect, and recalibrate. If this resonates with you, consider signing up for a Private, Leadership Retreat Day at Summit Hills Farm in Richmond, Kentucky. Our Spring and Fall Upside Retreats are already sold out. And I have a limited number of private retreat days available for 2025. Make a plan to reset, gain clarity, and step fully into what’s next for you. ACTION: The Upside Challenge for the week is to be committed to personal development, understanding you can't see what's getting in the way on your own. So, where in your business or life do you need outside perspective? Be open to taking action to get the answers needed to move forward with greater ease. Remember, you’re here for a reason… …and the world needs you and your brilliance.
By Lisa Marie Platske April 1, 2025
That’s the question, isn’t it? If we’re connected, you’re probably not someone who settles. You stretch yourself regularly, and you know there’s always more to do and be. Yet even the most conscious leaders can fall into the comfort of what’s familiar. It’s easy to mistake movement for progress, busyness for impact, and routine for purpose. Settling doesn’t always look like giving up, it often looks like: ~ Saying “yes” to things that keep you busy and yet you don’t move you forward ... ~ Downplaying your vision because it feels too big or uncertain ... ~ Waiting for clarity instead of creating it through action ... ~ Feeling restless yet unsure how to break through ... It’s not a lack of ambition. Rather, it’s a lack of space to recalibrate, strategize, and listen to what’s next. Stretching requires intention. It means: ~ Surrounding yourself with people who challenge you to expand ~ Creating space for deep, strategic thinking ~ Taking bold action even when the path isn’t fully mapped out ~ Bringing God into the process so you’re aligned, not just accomplished I used to wonder where leaders -- those who wanted to change the world -- went to do this kind of work, to breathe life into their vision and build their next level. When I couldn’t find it, I built it. A space for those who refuse to settle for “someday.” Because when you decide to stretch into your highest calling, clarity follows. And when you surround yourself with others who are doing the same, transformation happens. Where are you stretching next? ACTION: The Upside Challenge for the week is to identify one area where you’ve been holding back, whether it’s speaking up, taking a bold step, or committing fully to your vision, Then take one action today to stretch beyond it. Growth happens when you move past comfort. And the miracle happens after you take the leap of faith.
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