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Shining Light in Dark Places to Find "More"

Lisa Marie Platske • October 30, 2023

It was clear that Justine wanted More.

 

》More Influence.

》More Income.

》More Impact.

 

She spent most of her waking moments growing the number of people following her so she could grow her business.

 

She marketed a-l-l d-a-y long and was darn good at it, too.

 

Everything was about how she looked online, and while it was effective, Justine had mean critics, and the worst ones were those that lived inside of her mind which is why she reached out to me for a consultation.

 

See, Justine thought she needed a tweak to her operation, not to her heart.

 

We talked -- and I told her that I stand behind my leadership work for the results it gets, and understand it is only for meant for the Courageous.

 

If she and I were going to work together, she may need to shine light in dark places, places that she’d not likely looked at in a very long time.

 

At first, Justine seemed offended, and then, in an instant, she got it, admitting she didn’t really know how to lead.

 

And if she were to be 100% honest with me, she was feeling a bit like a fraud.

 

She was tired of watching folks who weren't any smarter than she was race past her.

 

I felt great tenderness for where she was ... because I’ve been there.

 

When you've been told to 'fake it 'til you make it', you start to feel like a fraud,

a fake, or an imposter.

 

You begin doubting your worth and value and when that happens, it’s hard ...

 

... to attract great team members,

 

... write on social media, and

 

... connect with the people you’re called to serve.

 

Struggling with how to fully honor your mission and Divine purpose so that you make money and inspire your team will keep you stuck chasing tactics all day long.

 

If you don’t first figure out your signature offer, what makes you different, and answer who you are, what you want, and why it matters,

 

none of the tactical strategies will produce the ROI you want.

 

Justine and I did a private VIP day and mapped out a plan which included meeting once a month for a year and participating in my group coaching program.

 

The comprehensive plan reenergized her entire global team.

 

When you get your leadership dialed in, everything else – the messaging, the clients and/or the team, the income - will all be drawn to you.

 

Why?

 

Because you’re contributing to the world in the biggest way possible, with All of you, so your work begins to pay big dividends.

 

Yet for most folks, it’s easier to focus on tactics, technology or other shiny objects rather than doubling down on your leadership – and being honest about what’s been getting in the way to get you where you want to go.

 

When Justine and I worked together, she got her systems dialed in, too.

 

I was able to help her outline the company's direction, offering up fresh copy after she got clear.

 

The copy led to a 23% increase in sales (!).

 

Her leadership message is clarified, her team has grown and she’s making a mark on the world with greater ease than ever before.

 

To sum it up, she’s gotten

 

》Clarity.

》Confidence.

》Connection.

 

And Money with Meaning.

 

On a side note, she just paid for a Mediterranean cruise for her entire family.

 

That’s putting leadership into action.

 

ACTION: The Upside Challenge of the week is to take a look at where you’re currently investing your time.


Have you been more concerned with increasing your tactical skillset or your leadership IQ?

 

Where have you been struggling or hiding out?


Not sure? Let’s talk.

 

Remember, the world needs you and your brilliance.

By Lisa Marie Platske March 26, 2025
Everyone wants success, yet few are willing to take the steps required to make it happen. The difference between those who wish for more and those who create it comes down to one thing — moving from belief to bold, faith-filled action. Napoleon Hill famously wrote in PMA: Science of Success Course that "The majority of people never discover the difference between wishing and believing; nor do they recognize that there are six steps which people usually follow in using their mind-power for the attainment of their desires. These steps are: First: Wishing or having wishes. The vast majority of people go through life by merely wishing for things. The percentage of people who stop at wishing is estimated to be 70%. Second: Developing wishes into desires. A much smaller percentage of the people develop their wishes into desires. These are estimated at 10%. Third: Developing wishes and desires into hopes. A still smaller percentage, estimated to be 8%, develop their wishes and desires into hopes. Fourth: Use mind-power to form hopes into beliefs. A still smaller percentage, estimated at only 6%, apply their mind-power up to do this step. Fifth: Crystallize wishes, desires, hopes, and beliefs into burning desire and faith. A very much smaller percentage of people, 4%, get this far in transforming their initial wishes. Sixth: Put faith into action by (1) planning and (2) carrying out those plans. The percentage of people who take the last two steps, putting their faith into action, is estimated to be only 2%. The outstanding leaders in every walk of life are the ones who carry on through each step and reach the sixth. They are a small group who recognize the power of their own minds, take possession of that power, and direct it to whatever ends they choose. To these people, the word impossible has no truth to it—no relevance to their lives. To them, everything they want or need is possible, and they manage to get it or make it happen." To quote Napoleon Hill, "The only trait which differentiates them from most of the others who accept failure as their lot, is that they recognize and use their mind's power for the attainment of the circumstances and things they want while the others do not. " I believe that this process, this use of my mind, and the power of my intention are how I ended up with a farm, barn, caretaker's cottage, and an event center. When you surround yourself with the right environment and take intentional steps forward, the shift from wishing to action becomes easier. That’s why I created the Upside Retreat , a space designed to help purpose-led leaders move beyond possibility and into reality. You were created with the power to bring your vision to life. Every desire placed on your heart is there for a reason, and it's your responsibility to move it forward. Action, guided by faith, is what creates transformation. So trust the process. Lean into what’s possible. And take the next step. ACTION: The Upside Challenge for the week is to recognize where you started with a wish and went through all six steps to bring it into action or being. If you cannot find an example, start today. Commit to persevering, to ignoring the concept of impossible. Whether you are celebrating a past success or starting anew, strengthen your mind-muscle around developing wishes through beliefs to faith to fruition. Go shine your light. Because the world needs you and your brilliance.
By Lisa Marie Platske March 23, 2025
Creating a life you want sounds like it should be EASY … … yet most people get caught up in the busyness of life and fail to identify what they truly desire. Studies show that very few people actually live a life that aligns with what they deeply want. See, most people fill in the blanks with what they believe they can have, rather than what they truly want. To build a life that reflects your deepest desires, you must have absolute clarity about what you want and why. Instead, many have a “dream life list" centered around things, rather than what matters at a Soul level. When you have CLARITY at a cellular level: ~> You don’t get distracted by bright, shiny objects. ~> You make choices based on what matters most at all times. ~> You focus on the journey rather than just the final destination. ~> You fully experience and enjoy each moment, even amidst challenges. There are no “failures” … … just opportunities to learn, pivot, and grow. Humans are hardwired to learn and improve. If we weren’t, we never would have left the cave, invented the wheel, explored new lands, or traveled to outer space. To gain this level of clarity, your life must have SPACIOUSNESS . If you’re in constant motion, it may seem counterintuitive to slow down. Yes, the world will keep turning, and the people around you will keep moving. Giving yourself time away will leave you refreshed and make you a better friend, parent, spouse, leader, and human. And when you step away, even for a short while, you gain the bandwidth to reflect and reconnect with what truly matters. That’s what intentional time on the farm has given me and it’s exactly why I created my Upside Retreats. Time and time again, I’ve watched my clients step away from the demands of everyday life and step into the clarity they’ve been searching for. They leave with renewed energy, a clear vision, and the confidence to make decisions that align with their highest purpose. For most of my life, I’ve made time away a priority, because I am a priority in my own life. And each time I step into that space, I’m reminded of what’s essential. Take the time. Be clear about who you are, what you want, and why it matters. It’s one of the best investments you’ll ever make. Because a life you love, one that feels aligned at a Soul level, doesn’t just happen. It’s created with intention. ACTION: The Upside Challenge for the week is to: Make the decision to invest in yourself. Clear some space in your calendar. Use that space wisely… to breathe, reflect, and realign. Room for replenishment. Room for insight. Go shine your light. The world needs you and your brilliance.
By Lisa Marie Platske March 16, 2025
There is an African proverb that has been hanging on the wall in my office for 15 years which reads, “You are the connections you weave.” As someone who values connection, it’s been a personal mantra of mine. The tales of suffering and joy or tragedy and triumph bring about potential connection to others. They reveal our humanity. When shared at the right time and in the right context, they can be powerful gateways that open the doors to unseen opportunities. One of the pillars in my 7 Pillars of Leadership is to “Build Powerful Partnerships. ” Partnership begins with connection, making connection the business equivalent to using a lever in physics. With less effort, you achieve bigger results. The single characteristic shared by all of the successful people I’ve met in my life is their ability to connect and authentically build powerful partnerships, seeking to create a world where everyone wins. Now, these aren’t necessarily formal partnerships; they are connections that lead to opportunities, influence, and impact. And it’s something I taught in-depth at the Upside Summit. Three years ago, I said “YES!” to my friend Alan Belcher's invitation to sponsor his Bare Knuckle Fighting Championship debut. It came after prayerful discernment. I meditated and pendulum tested – and was clear this was mine to do. Never in my wildest dreams could I have envisioned it was ultimately a Leadership Vision Quest expedition filled with countless blessings along the way. From booking the flight to the conversation with several of the guys who were attending before the event to dinner before the event to the fight night at the Mississippi Coast Coliseum and Convention Center to watching the undercard fights to witnessing Alan’s commitment to designing his destiny – and securing a big W to the flight back home, there were more serendipitous moments where God was ever-present than I can count. Back to that proverb, “You are the connections you weave.” Who you choose to do life with matters. Remember, leadership is about inspiring, guiding, and directing others to their Highest and Best good and it doesn’t happen in a vacuum. The best leaders understand they need others to reflect back to them who they are and to steady them, providing connection and inspiration. ~ What connections are you weaving? ~ What do your connections say about who you are? The world needs you and your brilliance. Now more than ever. Go shine your light. ACTION: The Upside Challenge is to reach out to someone in your network you haven’t spoken to in a while. Send a message, schedule a call, or reconnect over coffee. The right connections don’t just happen, they’re cultivated with intention. You never know what opportunities, insights, or inspiration could come from a single conversation. Who’s on your heart right now? Reach out today.
By Lisa Marie Platske March 2, 2025
In the past, I’ve looked in the mirror and seen a reflection of someone who wasn't good enough to have good things. So I would hide behind false bravado, pretending I felt worthy. I sized up my wins with an imaginary measuring stick. Over the years, what I've learned is ... ~ We all make mistakes. ~ We all get stuff wrong -- or feel like we can't get right. ~ We all say stupid stuff at some point in our lives. And, I've learned getting honest with yourself and being vulnerable is where real change begins. It can lead to forgiveness, including forgiveness of self. See, forgiveness is freeing. It's the only thing that changes the past, present, and future simultaneously in an instant. It's been a LONG TIME since I've been that girl looking in the mirror feeling so much less than enough. And I'm more committed now than ever to living out my divine purpose. Are you? ACTION: The Upside Challenge for the week is to identify any destructive self-talk and decide to end it. Break the habit. Forgive yourself. Decide to be more committed to your divine purpose than to your old thinking. Set up a reward structure for your success. The world needs you and your brilliance.
More Posts
By Lisa Marie Platske March 26, 2025
Everyone wants success, yet few are willing to take the steps required to make it happen. The difference between those who wish for more and those who create it comes down to one thing — moving from belief to bold, faith-filled action. Napoleon Hill famously wrote in PMA: Science of Success Course that "The majority of people never discover the difference between wishing and believing; nor do they recognize that there are six steps which people usually follow in using their mind-power for the attainment of their desires. These steps are: First: Wishing or having wishes. The vast majority of people go through life by merely wishing for things. The percentage of people who stop at wishing is estimated to be 70%. Second: Developing wishes into desires. A much smaller percentage of the people develop their wishes into desires. These are estimated at 10%. Third: Developing wishes and desires into hopes. A still smaller percentage, estimated to be 8%, develop their wishes and desires into hopes. Fourth: Use mind-power to form hopes into beliefs. A still smaller percentage, estimated at only 6%, apply their mind-power up to do this step. Fifth: Crystallize wishes, desires, hopes, and beliefs into burning desire and faith. A very much smaller percentage of people, 4%, get this far in transforming their initial wishes. Sixth: Put faith into action by (1) planning and (2) carrying out those plans. The percentage of people who take the last two steps, putting their faith into action, is estimated to be only 2%. The outstanding leaders in every walk of life are the ones who carry on through each step and reach the sixth. They are a small group who recognize the power of their own minds, take possession of that power, and direct it to whatever ends they choose. To these people, the word impossible has no truth to it—no relevance to their lives. To them, everything they want or need is possible, and they manage to get it or make it happen." To quote Napoleon Hill, "The only trait which differentiates them from most of the others who accept failure as their lot, is that they recognize and use their mind's power for the attainment of the circumstances and things they want while the others do not. " I believe that this process, this use of my mind, and the power of my intention are how I ended up with a farm, barn, caretaker's cottage, and an event center. When you surround yourself with the right environment and take intentional steps forward, the shift from wishing to action becomes easier. That’s why I created the Upside Retreat , a space designed to help purpose-led leaders move beyond possibility and into reality. You were created with the power to bring your vision to life. Every desire placed on your heart is there for a reason, and it's your responsibility to move it forward. Action, guided by faith, is what creates transformation. So trust the process. Lean into what’s possible. And take the next step. ACTION: The Upside Challenge for the week is to recognize where you started with a wish and went through all six steps to bring it into action or being. If you cannot find an example, start today. Commit to persevering, to ignoring the concept of impossible. Whether you are celebrating a past success or starting anew, strengthen your mind-muscle around developing wishes through beliefs to faith to fruition. Go shine your light. Because the world needs you and your brilliance.
By Lisa Marie Platske March 23, 2025
Creating a life you want sounds like it should be EASY … … yet most people get caught up in the busyness of life and fail to identify what they truly desire. Studies show that very few people actually live a life that aligns with what they deeply want. See, most people fill in the blanks with what they believe they can have, rather than what they truly want. To build a life that reflects your deepest desires, you must have absolute clarity about what you want and why. Instead, many have a “dream life list" centered around things, rather than what matters at a Soul level. When you have CLARITY at a cellular level: ~> You don’t get distracted by bright, shiny objects. ~> You make choices based on what matters most at all times. ~> You focus on the journey rather than just the final destination. ~> You fully experience and enjoy each moment, even amidst challenges. There are no “failures” … … just opportunities to learn, pivot, and grow. Humans are hardwired to learn and improve. If we weren’t, we never would have left the cave, invented the wheel, explored new lands, or traveled to outer space. To gain this level of clarity, your life must have SPACIOUSNESS . If you’re in constant motion, it may seem counterintuitive to slow down. Yes, the world will keep turning, and the people around you will keep moving. Giving yourself time away will leave you refreshed and make you a better friend, parent, spouse, leader, and human. And when you step away, even for a short while, you gain the bandwidth to reflect and reconnect with what truly matters. That’s what intentional time on the farm has given me and it’s exactly why I created my Upside Retreats. Time and time again, I’ve watched my clients step away from the demands of everyday life and step into the clarity they’ve been searching for. They leave with renewed energy, a clear vision, and the confidence to make decisions that align with their highest purpose. For most of my life, I’ve made time away a priority, because I am a priority in my own life. And each time I step into that space, I’m reminded of what’s essential. Take the time. Be clear about who you are, what you want, and why it matters. It’s one of the best investments you’ll ever make. Because a life you love, one that feels aligned at a Soul level, doesn’t just happen. It’s created with intention. ACTION: The Upside Challenge for the week is to: Make the decision to invest in yourself. Clear some space in your calendar. Use that space wisely… to breathe, reflect, and realign. Room for replenishment. Room for insight. Go shine your light. The world needs you and your brilliance.
By Lisa Marie Platske March 16, 2025
There is an African proverb that has been hanging on the wall in my office for 15 years which reads, “You are the connections you weave.” As someone who values connection, it’s been a personal mantra of mine. The tales of suffering and joy or tragedy and triumph bring about potential connection to others. They reveal our humanity. When shared at the right time and in the right context, they can be powerful gateways that open the doors to unseen opportunities. One of the pillars in my 7 Pillars of Leadership is to “Build Powerful Partnerships. ” Partnership begins with connection, making connection the business equivalent to using a lever in physics. With less effort, you achieve bigger results. The single characteristic shared by all of the successful people I’ve met in my life is their ability to connect and authentically build powerful partnerships, seeking to create a world where everyone wins. Now, these aren’t necessarily formal partnerships; they are connections that lead to opportunities, influence, and impact. And it’s something I taught in-depth at the Upside Summit. Three years ago, I said “YES!” to my friend Alan Belcher's invitation to sponsor his Bare Knuckle Fighting Championship debut. It came after prayerful discernment. I meditated and pendulum tested – and was clear this was mine to do. Never in my wildest dreams could I have envisioned it was ultimately a Leadership Vision Quest expedition filled with countless blessings along the way. From booking the flight to the conversation with several of the guys who were attending before the event to dinner before the event to the fight night at the Mississippi Coast Coliseum and Convention Center to watching the undercard fights to witnessing Alan’s commitment to designing his destiny – and securing a big W to the flight back home, there were more serendipitous moments where God was ever-present than I can count. Back to that proverb, “You are the connections you weave.” Who you choose to do life with matters. Remember, leadership is about inspiring, guiding, and directing others to their Highest and Best good and it doesn’t happen in a vacuum. The best leaders understand they need others to reflect back to them who they are and to steady them, providing connection and inspiration. ~ What connections are you weaving? ~ What do your connections say about who you are? The world needs you and your brilliance. Now more than ever. Go shine your light. ACTION: The Upside Challenge is to reach out to someone in your network you haven’t spoken to in a while. Send a message, schedule a call, or reconnect over coffee. The right connections don’t just happen, they’re cultivated with intention. You never know what opportunities, insights, or inspiration could come from a single conversation. Who’s on your heart right now? Reach out today.
By Lisa Marie Platske March 2, 2025
In the past, I’ve looked in the mirror and seen a reflection of someone who wasn't good enough to have good things. So I would hide behind false bravado, pretending I felt worthy. I sized up my wins with an imaginary measuring stick. Over the years, what I've learned is ... ~ We all make mistakes. ~ We all get stuff wrong -- or feel like we can't get right. ~ We all say stupid stuff at some point in our lives. And, I've learned getting honest with yourself and being vulnerable is where real change begins. It can lead to forgiveness, including forgiveness of self. See, forgiveness is freeing. It's the only thing that changes the past, present, and future simultaneously in an instant. It's been a LONG TIME since I've been that girl looking in the mirror feeling so much less than enough. And I'm more committed now than ever to living out my divine purpose. Are you? ACTION: The Upside Challenge for the week is to identify any destructive self-talk and decide to end it. Break the habit. Forgive yourself. Decide to be more committed to your divine purpose than to your old thinking. Set up a reward structure for your success. The world needs you and your brilliance.
More Posts
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