It was clear that Justine wanted More.
》More Influence.
》More Income.
》More Impact.
She spent most of her waking moments growing the number of people following her so she could grow her business.
She marketed a-l-l d-a-y long and was darn good at it, too.
Everything was about how she looked online, and while it was effective, Justine had mean critics, and the worst ones were those that lived inside of her mind which is why she reached out to me for a consultation.
See, Justine thought she needed a tweak to her operation, not to her heart.
We talked -- and I told her that I stand behind my leadership work for the results it gets, and understand it is only for meant for the Courageous.
If she and I were going to work together, she may need to shine light in dark places, places that she’d not likely looked at in a very long time.
At first, Justine seemed offended, and then, in an instant, she got it, admitting she didn’t really know how to lead.
And if she were to be 100% honest with me, she was feeling a bit like a fraud.
She was tired of watching folks who weren't any smarter than she was race past her.
I felt great tenderness for where she was ... because I’ve been there.
When you've been told to 'fake it 'til you make it', you start to feel like a fraud,
a fake, or an imposter.
You begin doubting your worth and value and when that happens, it’s hard ...
... to attract great team members,
... write on social media, and
... connect with the people you’re called to serve.
Struggling with how to fully honor your mission and Divine purpose so that you make money and inspire your team will keep you stuck chasing tactics all day long.
If you don’t first figure out your signature offer, what makes you different, and answer who you are, what you want, and why it matters,
none of the tactical strategies will produce the ROI you want.
Justine and I did a private VIP day and mapped out a plan which included meeting once a month for a year and participating in my group coaching program.
The comprehensive plan reenergized her entire global team.
When you get your leadership dialed in, everything else – the messaging, the clients and/or the team, the income - will all be drawn to you.
Why?
Because you’re contributing to the world in the biggest way possible, with All of you, so your work begins to pay big dividends.
Yet for most folks, it’s easier to focus on tactics, technology or other shiny objects rather than doubling down on your leadership – and being honest about what’s been getting in the way to get you where you want to go.
When Justine and I worked together, she got her systems dialed in, too.
I was able to help her outline the company's direction, offering up fresh copy after she got clear.
The copy led to a 23% increase in sales (!).
Her leadership message is clarified, her team has grown and she’s making a mark on the world with greater ease than ever before.
To sum it up, she’s gotten
》Clarity.
》Confidence.
》Connection.
And Money with Meaning.
On a side note, she just paid for a Mediterranean cruise for her entire family.
That’s putting leadership into action.
ACTION: The Upside Challenge of the week is to take a look at where you’re currently investing your time.
Have you been more concerned with increasing your tactical skillset or your leadership IQ?
Where have you been struggling or hiding out?
Not sure? Let’s talk.
Remember, the world needs you and your brilliance.