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Does What You Want Have a Hidden Expiration Date?

Lisa Marie Platske • March 28, 2022

Does what you want have a hidden expiration date?

 

Hear me out…

 

In 2014, O magazine did a feature on Suze Orman where she outlined what she called “AGE APPROPRIATE” financial decisions.

 

Her example included someone who was 48 years old and wanted to leave her corporate job to start a business -- and had 8 months of savings set aside.

Suze said it would have been a great idea IF the person was 22 years old,

 

...and at 48 years old this passion project didn’t make sense because it would jeopardize her earning potential... during the years when she should be shoring up her retirement savings.

 

What the what?!?

 

So, she was effectively saying that at some point -- some magic number -- you become too old to step into your passion.

 

This felt like crazy talk to me.

 

If 40-something is too old then the world is in trouble.

 

And Suze clearly didn’t read Azoulay’s research.

 

According to MIT professor Pierre Azoulay who analyzed 2.7 million people who founded companies between 2007 and 2014, a person who starts a company at age 50 is TWICE as LIKELY to get acquired or go public than a founder at 30. Here are some specific examples:

 

~ Vera Wang didn’t design a dress until she was 40.

 

~ Mary Kay Ash started Mary Kay Cosmetics at 45 – the same age Henry Ford was when he created the world-changing Model T car in 1908.

 

~ Arianna Huffington started The Huffington Post when she was 55 – and Louise Hay started her publishing business Hay House when she was 58.

 

Writer Harry Bernstein published his first book at 96 – and then went on to write 3 more books before he died at 101 years young, commenting that his 90’s were the “most productive years” of his life.

 

You have OPPORTUNITIES all around you.


There will always be people who will tell you you’re

 

~ TOO OLD,

~ TOO YOUNG,

~ TOO INEXPERIENCED,

~ HAVE TOO MUCH EXPERIENCE …

 

… and the list goes on and on.

 

Your time is NOW.

 

Don’t subscribe to someone’s timeline for your life. Don't let a fear-based approach put an expiration date on you or your dreams.

 

You only get one life.

 

Be clear about Who You Are, What You Want and Why it Matters …

 

… so you can do what you love – and keep doing it -- from a place of choice.

 

That’s how you get to health, happiness, success, and meaning and reach your Upside Summit.

 

ACTION: The Upside Challenge for the week is to examine where you might have bought into a commonly held belief that limits you.

 

Challenge it. Defy it.

 

Choose an action step in direct opposition to that false belief. Take that step ...

 

Because the world needs you and your brilliance.

 

Now more than ever.

 

Go shine your light.

 

(At 52, I am clear I'm just getting started... Put on your sunglasses and watch me shine!)

By Lisa Marie Platske February 10, 2025
Cleaning and De-cluttering. This seems to be the daily theme at the farm. Since moving into the property, I’ve been releasing many things from my life: ~ Clothing I hadn’t worn in years ~ New pillows, bedding, and household items that never seemed right ~ Old electronics, including two laptops that a friend was able to re-purpose ~ Papers, papers, and more papers! I’ve also been re-examining what still fits as I move into this new chapter. Getting really honest with why I hold on to things (and people) when they clearly no longer fit in my life. I even deleted hundreds—dare I say thousands—of names from my email list, making my list size the un-sexiest it’s ever been. In the coaching world, this is seen as a fatal mistake—the kiss of death—as your list size is what makes you “cool.” On this part of my journey, I’m much more discerning of the people, places, and situations that are part of my life. I’m examining the distractions that keep me from shining brightly. And, after years of being told not to take things personally, that’s all I’m interested in, because life is personal. You can’t be a leader worth following unless you can see and honor someone’s humanity: ~ What makes their heart hurt ~ What makes them laugh uncontrollably ~ What makes them wonderful and unique That’s the kind of leadership I’m interested in. The kind that’s personal. And that just may take a little de-cluttering and letting go of what and who doesn’t allow you to be the best version of who you’re called to be. Don’t let people, places, or things get in the way of you shining your light. Because the world needs you and your brilliance, now more than ever. ACTION: The Upside Challenge for the week is to reflect on what’s taking up space in your life? Take 30 minutes today to identify one physical item or relationship that no longer serves you. Whether it’s an old piece of clothing, a cluttered drawer, or an obligation you’ve outgrown, release it with gratitude for its role in your life.
By Lisa Marie Platske February 3, 2025
Are you in integrity with yourself? That’s what the world is really asking when they see if you measure up as a leader worth following. The deeper you are in relationship with yourself, the greater you’re able to serve others and make a positive difference on the planet. You can’t be in integrity with yourself unless you’re able to access your emotions, to experience emotional well-being. See, most people sidestep the things they don’t want to deal with in their life. They do it all day long. They have hidden places, in dark corners, where they’d rather not look. The actions can look like no big deal, like saying ‘yes’ to something when you really want to say ‘no’. I mean it’s just easier to go along to get along. Yet when you do this, you’re out of integrity with yourself. And over time, the consequences are costly. You can stack up all of the wins, and get external validation, yet the person in the mirror will still be staring back at you. You can’t really hide from yourself. I’ve got a pretty tough exterior, and I was an emotional stuffer for years. It’s taken me a lifetime to understand that your emotions reveal where you’re off-track. When you choose to listen amidst the noise of the world, you can see what just may be getting in the way. Only if you’re willing to. Looking deep into your soul. The world needs you and your brilliance. ACTION: The Upside Challenge for the week is to pause and check in with yourself the next time you feel uncomfortable, frustrated, or out of alignment. Ask yourself: What is this emotion trying to show me about where I’m off track? Is there a hidden “yes” or “no” I’ve been avoiding? Once you’ve identified it, take one intentional step to honor what you uncover. Maybe it’s setting a boundary, speaking your truth, or letting go of something that no longer serves you. Your emotions are a guide, trust them, and see where they lead. 
By Lisa Marie Platske January 13, 2025
When you aren’t willing to fully examine… ~ what you believe, ~ the size of your comfort zone, ~ and the operational effectiveness of your processes and systems... … you stay stuck. There is a hard cost to choosing to stay stuck. ~ Physically ~ Emotionally ~ Intellectually ~ Spiritually ~ Financially ~ Relationally ~ And to the health of your career or business. Moving forward requires change. And, change is uncomfortable for most people, especially when it requires letting go of what was. It's not usually external waves that cause your boat to sink... ... rather it's the SMALL HOLE INSIDE your BOAT that YOU'VE BEEN IGNORING. A little reflection goes a long way, along with conversations with someone you trust. ~ What have you been ignoring or putting off? ~ What haven't you been willing to look at? Ignoring or delaying doesn't typically help because that small hole may be getting bigger... The longer you delay looking at things, the sense of overwhelm grows too-- much like the feeling that the boat is filling up with water. Pretty soon you may be swimming inside your proverbial boat. What is the process for getting unstuck? It starts with a commitment to make a clear-eyed assessment of where you are. This requires both courage and vulnerability. The costs to stay stuck are high. Be willing to see where you might be off course without judgment. Remember, judgment and discernment are different. One is constructive, the other is destructive. Next focus on what you want . What's your desired outcome? Use your imagination to build the bridge in the gap between where you are and also from the goal ("end"). ~ What do you need to do? ~ Who do you need to be? If you can create it in your mind, you can create it in the world. While it may look different as you build and take each step... you'll be moving forward... Find the courage to take the first step. ACTION: The Upside Challenge for the week is to LOOK at where you are stuck and have been ignoring or delaying. Examine the situation with a neutral eye from multiple angles. What is your desired and designed outcome? CHOOSE the first step ... which might just be reaching out to someone for coaching. Have the courage to take that ACTION step. If you need support or resources... reach out . The world needs you and your brilliance. 
By Lisa Marie Platske January 6, 2025
When you move into 2025 without properly closing out 2024, it’s like trying to hit a bullseye on a dartboard with a blindfold on. You might hit your target, yet your chances are slim that you’ll pull off a real win. Why? Because without a close-out process, you unconsciously bring things that didn’t serve you in the past into the future . Most people want more out of life than they currently have: More health More happiness More success More meaning Yet they fool themselves into thinking they’re winning by setting their sights on the bullseye. However, they never realize they’ve still got the blindfold on. They rely on sheer effort, throwing enough darts in the air or working extra hours, believing that’s how they’ll get ahead. So they keep hustling and muscling through. Or they stack up a few random wins and foolishly build their foundation like a house of cards resting on unsteady ground, destined to crumble. I’ve seen it happen over and over again… Watching top performers in their industry rack up lucky wins—only to lose it all: Burning out Getting sick Bankrupting their life physically, emotionally, spiritually, relationally, and financially No one thinks it will happen to them. There are four questions that can help you take the blindfold off and begin mapping out a real plan rather than relying on lucky shots. With these questions, you’ll: Get what you want with ease See clearly what you’re building and why Have the confidence to work smarter, not harder We dive into these four questions at the Upside Summit — and on our bonus call before you even set foot in the room. Sign up now at www.UpsideSummit.com While it’s still early in the year, take the time to ensure you aren’t caught with a blindfold on in 2025. ACTION: The Upside Challenge of the Week is to take time to close out 2024. ~ What do you want to leave behind? ~ What do you want to carry forward? ~ What do you want to create in 2025? If you want to take a deeper dive and learn about the 4 powerful questions that will help you map out a solid foundation, sign up for my last Upside Summit at www.UpsideSummit.com . Invest wisely by investing in yourself. The world needs you and your brilliance.
More Posts
By Lisa Marie Platske February 10, 2025
Cleaning and De-cluttering. This seems to be the daily theme at the farm. Since moving into the property, I’ve been releasing many things from my life: ~ Clothing I hadn’t worn in years ~ New pillows, bedding, and household items that never seemed right ~ Old electronics, including two laptops that a friend was able to re-purpose ~ Papers, papers, and more papers! I’ve also been re-examining what still fits as I move into this new chapter. Getting really honest with why I hold on to things (and people) when they clearly no longer fit in my life. I even deleted hundreds—dare I say thousands—of names from my email list, making my list size the un-sexiest it’s ever been. In the coaching world, this is seen as a fatal mistake—the kiss of death—as your list size is what makes you “cool.” On this part of my journey, I’m much more discerning of the people, places, and situations that are part of my life. I’m examining the distractions that keep me from shining brightly. And, after years of being told not to take things personally, that’s all I’m interested in, because life is personal. You can’t be a leader worth following unless you can see and honor someone’s humanity: ~ What makes their heart hurt ~ What makes them laugh uncontrollably ~ What makes them wonderful and unique That’s the kind of leadership I’m interested in. The kind that’s personal. And that just may take a little de-cluttering and letting go of what and who doesn’t allow you to be the best version of who you’re called to be. Don’t let people, places, or things get in the way of you shining your light. Because the world needs you and your brilliance, now more than ever. ACTION: The Upside Challenge for the week is to reflect on what’s taking up space in your life? Take 30 minutes today to identify one physical item or relationship that no longer serves you. Whether it’s an old piece of clothing, a cluttered drawer, or an obligation you’ve outgrown, release it with gratitude for its role in your life.
By Lisa Marie Platske February 3, 2025
Are you in integrity with yourself? That’s what the world is really asking when they see if you measure up as a leader worth following. The deeper you are in relationship with yourself, the greater you’re able to serve others and make a positive difference on the planet. You can’t be in integrity with yourself unless you’re able to access your emotions, to experience emotional well-being. See, most people sidestep the things they don’t want to deal with in their life. They do it all day long. They have hidden places, in dark corners, where they’d rather not look. The actions can look like no big deal, like saying ‘yes’ to something when you really want to say ‘no’. I mean it’s just easier to go along to get along. Yet when you do this, you’re out of integrity with yourself. And over time, the consequences are costly. You can stack up all of the wins, and get external validation, yet the person in the mirror will still be staring back at you. You can’t really hide from yourself. I’ve got a pretty tough exterior, and I was an emotional stuffer for years. It’s taken me a lifetime to understand that your emotions reveal where you’re off-track. When you choose to listen amidst the noise of the world, you can see what just may be getting in the way. Only if you’re willing to. Looking deep into your soul. The world needs you and your brilliance. ACTION: The Upside Challenge for the week is to pause and check in with yourself the next time you feel uncomfortable, frustrated, or out of alignment. Ask yourself: What is this emotion trying to show me about where I’m off track? Is there a hidden “yes” or “no” I’ve been avoiding? Once you’ve identified it, take one intentional step to honor what you uncover. Maybe it’s setting a boundary, speaking your truth, or letting go of something that no longer serves you. Your emotions are a guide, trust them, and see where they lead. 
By Lisa Marie Platske January 13, 2025
When you aren’t willing to fully examine… ~ what you believe, ~ the size of your comfort zone, ~ and the operational effectiveness of your processes and systems... … you stay stuck. There is a hard cost to choosing to stay stuck. ~ Physically ~ Emotionally ~ Intellectually ~ Spiritually ~ Financially ~ Relationally ~ And to the health of your career or business. Moving forward requires change. And, change is uncomfortable for most people, especially when it requires letting go of what was. It's not usually external waves that cause your boat to sink... ... rather it's the SMALL HOLE INSIDE your BOAT that YOU'VE BEEN IGNORING. A little reflection goes a long way, along with conversations with someone you trust. ~ What have you been ignoring or putting off? ~ What haven't you been willing to look at? Ignoring or delaying doesn't typically help because that small hole may be getting bigger... The longer you delay looking at things, the sense of overwhelm grows too-- much like the feeling that the boat is filling up with water. Pretty soon you may be swimming inside your proverbial boat. What is the process for getting unstuck? It starts with a commitment to make a clear-eyed assessment of where you are. This requires both courage and vulnerability. The costs to stay stuck are high. Be willing to see where you might be off course without judgment. Remember, judgment and discernment are different. One is constructive, the other is destructive. Next focus on what you want . What's your desired outcome? Use your imagination to build the bridge in the gap between where you are and also from the goal ("end"). ~ What do you need to do? ~ Who do you need to be? If you can create it in your mind, you can create it in the world. While it may look different as you build and take each step... you'll be moving forward... Find the courage to take the first step. ACTION: The Upside Challenge for the week is to LOOK at where you are stuck and have been ignoring or delaying. Examine the situation with a neutral eye from multiple angles. What is your desired and designed outcome? CHOOSE the first step ... which might just be reaching out to someone for coaching. Have the courage to take that ACTION step. If you need support or resources... reach out . The world needs you and your brilliance. 
By Lisa Marie Platske January 6, 2025
When you move into 2025 without properly closing out 2024, it’s like trying to hit a bullseye on a dartboard with a blindfold on. You might hit your target, yet your chances are slim that you’ll pull off a real win. Why? Because without a close-out process, you unconsciously bring things that didn’t serve you in the past into the future . Most people want more out of life than they currently have: More health More happiness More success More meaning Yet they fool themselves into thinking they’re winning by setting their sights on the bullseye. However, they never realize they’ve still got the blindfold on. They rely on sheer effort, throwing enough darts in the air or working extra hours, believing that’s how they’ll get ahead. So they keep hustling and muscling through. Or they stack up a few random wins and foolishly build their foundation like a house of cards resting on unsteady ground, destined to crumble. I’ve seen it happen over and over again… Watching top performers in their industry rack up lucky wins—only to lose it all: Burning out Getting sick Bankrupting their life physically, emotionally, spiritually, relationally, and financially No one thinks it will happen to them. There are four questions that can help you take the blindfold off and begin mapping out a real plan rather than relying on lucky shots. With these questions, you’ll: Get what you want with ease See clearly what you’re building and why Have the confidence to work smarter, not harder We dive into these four questions at the Upside Summit — and on our bonus call before you even set foot in the room. Sign up now at www.UpsideSummit.com While it’s still early in the year, take the time to ensure you aren’t caught with a blindfold on in 2025. ACTION: The Upside Challenge of the Week is to take time to close out 2024. ~ What do you want to leave behind? ~ What do you want to carry forward? ~ What do you want to create in 2025? If you want to take a deeper dive and learn about the 4 powerful questions that will help you map out a solid foundation, sign up for my last Upside Summit at www.UpsideSummit.com . Invest wisely by investing in yourself. The world needs you and your brilliance.
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