The Beauty & Benefit of Authenticity

Lisa Marie Platske • September 26, 2017

 

Being you has an advantage and it’s always what is best. You have the right to claim who you are! Let me tell you about the benefit of authenticity.


On a recent group coaching call, one of my clients made a powerful statement that had me pause and take notice.


She said, “I’m claiming my right to be me.” Benefit of Authenticity - Lisa Marie Platske


As someone who is fascinated with language and the meaning behind each word, I found this to be an incredibly strong, yet moving choice of words.


After our call, I thought about why this message was one that made me sit up a bit straighter in my chair.


When I was doing research on leadership 10 years ago, I put together themes that later formed my 7 Pillars of Leadership™.


I expected to find certain elements that were spoken about in countless leadership books throughout the years.


What I found through these dialogues was a bit more humanity and realness about what it takes to be a successful leader, one that is worth following on character and merit.


It was difficult for me to capture their essence in a few words like “risk taker” or “out-of-the-box thinker” so I chose to encapsulate my findings in 7 Pillars of Leadership™.


These 7 Pillars are what I speak about at length at my annual Design Your Destiny Live event — and they serve as the foundation when I go into organizations or coach private individuals.


The one that surprised me the most was the second pillar — Personality.


Understand your personality.


The more I examined this pillar, the more I found evidence that only a small percentage of people really know who they are – and are willing to claim it.


Yet, most people are told, “Be yourself.” — and have no clue what that means.


This was one of the reasons I set out on a quest to learn about positioning and how it works.


It’s also why the foundation of my business is that you can have anything you want without having to change who you are.


You probably grew up with hearing messages that said that you should work hard to be better.


Better than what?


  • Better at the violin?
  • Better than other kids at school?
  • Better than your neighbors?
  • Better than the people you work with?

Better than.


This “better than” message is one I bought into for years as I kept striving to get better at my work and life.


On the outside, it looks like this premise served me well.


But, on the inside, it always made me feel “less than”.


Better than is temporary and fleeting.


American writer Max Ehrman shares in his “Desiderata” poem, “If you compare yourself with others, you may become vain and bitter; for always there will be greater and lesser persons than yourself.”


In business, there will always be others who have a more distinguished degree, at a more prestigious university, who are well-accomplished, offering what you do at a lower price or with more bells and whistles.


So, what am I saying?


That you need to be the best, not just better?


Well, not exactly.


It doesn’t matter if you’re the best if you’re not authentically you.


You’ll end up exhausted and frustrated as if a piece of you is dying inside every time you do your work.


Being you has an advantage and it’s always what is best.


Your personality and its unique combination can’t be duplicated or matched.


When you don’t have to prove, protect, or change who you are – and you get to use your talents and genius fully, you attract the attention you need to succeed for all of the right reasons.


Plus, it takes less energy and time to be who you were created to be in the first place.


Look, this doesn’t mean that everyone will appreciate who you are or your natural gifts, talents, and abilities.


But, the right people will.


Your people.


Every year, I get loving mail, and hate mail in my inbox as well as glowing feedback and not-so-complimentary feedback at my events.


There are people who love and appreciate who I am, and others who think I’m a charlatan.


As long as I know I’ve been fully and completely me, didn’t intentionally cause harm to anyone (my heart virtues are mercy, justice, and protection), apologize for whatever I may have done and forgive and release those that have harmed me, I sleep well at night, knowing that not everyone is “my people”.


You have the right to claim who you are.


Just know that not everyone will like it, or be comfortable with it.


But, not everyone will be “your people” either.


That’s not your BIG mission in the world — to make others like you or approve of you.


Comfort doesn’t change the world. Vulnerability….changes everything.


The world needs you and your brilliance.


Not a watered-down version of you or one that will make everyone happy.


Realize who you are and who you’re not.


And, give yourself permission to claim the right to be you.


Action Item: Benefit of Authenticity - Lisa Marie Platske

The Upside Challenge of the week is to think about an area of your personality you’ve been hiding. What are you afraid of shining light on for fear of upsetting, disappointing, or disrupting others view of who you are? Choose one action to step into this facet of your personality.


Comfort doesn’t change the world. Vulnerability…. changes everything.


The world needs you and your brilliance.

By Lisa Marie Platske June 30, 2025
The greater something is to your personal growth and evolution, the more resistance or push-back you will experience from the world and the people you love. Think about that. You’ve got a force inside of you that works against your desire to be better. In his 2002 book, “ The War of Art” , Steven Pressfield talks about this inner force as "the resistance". This inner force or resistance you feel creates distractions to take you off-course from fully stepping into who you're called to be. Activities like… Scrolling through Instagram Watching your favorite TV show or movie Shopping for more cool stuff … may seem fun yet they aren't designed to get you closer to what you want most in life. They also won’t move you forward in every single area of your life. And yet, you still find yourself doing them. Why? Because Resistance is subtle. It doesn’t shout—it settles. It lulls you into routine. Resistance may pull you into a comfortable groove where you just keep doing what you’ve been doing, ... and someday you wake up wondering, “How did I get here?!?” You’re not off track for feeling this way. You’re simply at a pivotal point, one that asks you to decide who you’re becoming. Moments like this aren’t meant to be rushed. They’re invitations to rise, realign, and remember what matters most. Resistance is where the growth is. It’s time to push back against it. What are you waiting for? ACTION: The Upside Challenge for the week is to choose one area—leadership, relationships, health, or spiritual growth—and make one intentional move in that space. Do it with presence. Do it on purpose. Here are a few ideas: Begin your day by speaking one thing you’re grateful for. Hold off on replying to that text until you can be fully present. Take 60 seconds before a meeting to get still and set your intention. You don’t need more tasks. You need aligned action.
By Lisa Marie Platske June 23, 2025
You probably don’t want to be in the same place a week from now, let alone a year from now. Yet, you keep doing the same thing over and over and over again, expecting different results. You would never add 1 + 1 again and again — and expect your answer to be 3. So, stop doing the same things over and over hoping that you’ll magically be where you want to be — and everything you want for your life and business will come to fruition. Sometimes you need a new way of being, thinking, and living. That was one of the hardest lessons I've ever learned. Not knowing a lot about how to start a business, I relied on what I thought was the wisdom from other business owners. I didn't make decisions based on whether the people I had hired and listened to were 1) where I wanted to be, or 2) who I wanted to be when I got there. I looked at success as having a formula, and I just wanted to know what that formula was so I could get my piece of the pie. As each week went by, I got further and further away from the values I held dear before I started my entrepreneurial journey. I found that I was making decisions based on what seemed like I had to do versus what I wanted to do. So much of my day was spent chasing "opportunities" that I darn near lost my way. I remember one day looking up and thinking, " How the heck did I get here?!? " From the outside, it looked like I've got a great business, yet on the inside, if I'm honest with myself, I don't like what I'm doing, or who I have to pretend to be to do it. Every day felt like I added one more layer to the façade. Over the years, I've bought into the belief that I needed to be something — correction someone — different than who God made me to be. I can't tell you how many clients have come to me with that monkey on their back. A new way of thinking, being, and living was an arduous journey. I knew the path I was on. It had become familiar. And I was quite comfortable with the folks in my circle. Yet this wasn't the place for me to stay if I was going to do what God had been nudging me to do all along. I remember the first time I used the word Holy Spirit in one of my marketing pieces. I waited for the backlash to come. I waited for folks to call me out on who I was, and whether I had the right to speak about God. After all, I wasn't a pastor, a preacher, or someone who held a degree in religious studies. And yet, when no backlash came… when instead, I heard “ Thank you for saying what I’ve been feeling, ” something shifted. I realized I didn’t need another strategy. I needed alignment. Both in my business and in my whole life. The truth is, you already know when something isn’t working. You feel it. It nags at you in quiet moments. It whispers that what you’re doing is no longer sustainable — and maybe never was. So, let me ask you this: If nothing changes, where will you be this time next year? Because if you're still adding 1 + 1, you'll still be getting 2. And maybe what you need isn't just a new plan, maybe you need a new path. One that doesn’t force you to abandon who you are, and instead invites you to bring more of yourself into every space you lead. If something’s stirring in you, don’t brush it off. You weren’t made for surface-level success. You were made to lead from the inside out. ACTION: The Upside Challenge for the week is to slow down before making any decision — big or small. Ask yourself: "Is this aligned with who I am and where I’m being called? Or is this just what I’ve always done?" Then choose from that place of awareness. Becoming a purpose-led leader isn’t about doing more — it’s about being intentional with every step you take. Let this practice guide you back to alignment, one decision at a time.
By Lisa Marie Platske June 16, 2025
For a good portion of my life, I found it difficult to hear God's voice. Mostly I heard just static. Every so often, I'd listen to a song or get a nudge to do something, and mostly it was just quiet in my prayer time. In 2020, something broke open for me. I had been in a terrible place, working very hard in a few different areas. Yet, overall, I felt my life was stuck - and I wasn't making any progress anywhere. I looked at closing my business down and getting a job. My head was hurting from running into what felt like stone walls, and I was plain tired, battered, and bloodied. And I was embarrassed that I wanted to throw the towel in on things I had been working on for years. While many of the leaders I was coaching were doing well, I couldn't figure out the missing piece for where I was standing. And I was getting angry as it seemed my whole life was on the verge of one big meltdown. On a walk in my neighborhood in Virginia, I looked up at my street sign. I lived on Faith Court. The irony of God bringing me there. I decided that I would just start talking to God, and began asking Him questions as if He were walking beside me. I'd often sent clients on God walks, and today I felt this was my last hope. As fast as the questions came, so did the answers. Pieces of my life became clearer and I got an explanation of what had been going on behind the scenes when I thought God had forgotten about me. At the end of my walk, I had a re-commitment to going where God was leading even if it didn't make sense. It was profound and has led me to where I am today. Maybe you’ve felt that silence, too. That deafening quiet when you’re asking for direction, begging for clarity, and all you get is static. And maybe you’ve also been tempted to quit—to let go of what once felt certain, just because the road got too hard, too confusing, too quiet. Yet at times this silence isn’t a void, it’s an invitation. What broke open for me didn’t come from striving harder. It came from walking with God like He was right there beside me—because He was. ACTION: The Upside Challenge for the week is to ask God one real question today. Just one. Go outside. Take a walk if you can. Leave your earbuds behind. Imagine Him walking with you, then ask. Not with fear. Not with desperation. Just… ask. And listen. You might be surprised by what you hear when you stop trying to figure it all out and simply make room for Him to respond. You don’t have to get it right. You just have to get moving.
By Lisa Marie Platske June 9, 2025
Have you ever struggled with taking action on what you really wanted? Have you ever wondered if you’re not living up to your full potential? Research shows most people regret the choices they didn't make and the chances they didn't take at the end of their life. Yet, I get how sometimes fear can paralyze you from moving forward with what you want most. Over the past several years, I've been learning how to walk by faith, moment by moment. And when I look back at my life, I realize this has been a journey that began a long time ago. I would never have left working in Federal law enforcement if I didn’t take the journey from fear to faith. When I made the decision to turn in my resignation, my dad wanted to know why I was going to move from the steady income of a 6-figure government gig... ... to a zero-dollars-promised opportunity opening up my own business. I had no business degree, knew no one who had ever owned a business, and was living 3000 miles away from my closest friend or family member. Still, I took the leap of faith and trusted a net would appear. That's what most folks don't get. You have to take the leap BEFORE the miracle can show up. The journey to get from there to where I am today wasn't a solo effort. The people around me shaped my growth. I chose to surround myself with folks who think differently — who have challenged me to grow and evolve way beyond what I knew. The right leadership and different communities I stepped into gave me the confidence to move forward, even when the path ahead wasn’t clear. That’s why I believe coaching and community are essential for anyone who wants to go beyond where they are at this moment. See, every day you get an opportunity to decide what you are going to do with your life. Moment by moment, time moves forward without regard to your answer. Where do you need to take a leap of faith? Remember, your life is simply the sum total of all of the choices you've made. If you’re not happy with where you’re at, make different choices. It really is that easy.  ACTION: The Upside Challenge for the week is to examine your decisions and see where you might be playing it safe. Because comfort doesn't change the world.
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By Lisa Marie Platske June 30, 2025
The greater something is to your personal growth and evolution, the more resistance or push-back you will experience from the world and the people you love. Think about that. You’ve got a force inside of you that works against your desire to be better. In his 2002 book, “ The War of Art” , Steven Pressfield talks about this inner force as "the resistance". This inner force or resistance you feel creates distractions to take you off-course from fully stepping into who you're called to be. Activities like… Scrolling through Instagram Watching your favorite TV show or movie Shopping for more cool stuff … may seem fun yet they aren't designed to get you closer to what you want most in life. They also won’t move you forward in every single area of your life. And yet, you still find yourself doing them. Why? Because Resistance is subtle. It doesn’t shout—it settles. It lulls you into routine. Resistance may pull you into a comfortable groove where you just keep doing what you’ve been doing, ... and someday you wake up wondering, “How did I get here?!?” You’re not off track for feeling this way. You’re simply at a pivotal point, one that asks you to decide who you’re becoming. Moments like this aren’t meant to be rushed. They’re invitations to rise, realign, and remember what matters most. Resistance is where the growth is. It’s time to push back against it. What are you waiting for? ACTION: The Upside Challenge for the week is to choose one area—leadership, relationships, health, or spiritual growth—and make one intentional move in that space. Do it with presence. Do it on purpose. Here are a few ideas: Begin your day by speaking one thing you’re grateful for. Hold off on replying to that text until you can be fully present. Take 60 seconds before a meeting to get still and set your intention. You don’t need more tasks. You need aligned action.
By Lisa Marie Platske June 23, 2025
You probably don’t want to be in the same place a week from now, let alone a year from now. Yet, you keep doing the same thing over and over and over again, expecting different results. You would never add 1 + 1 again and again — and expect your answer to be 3. So, stop doing the same things over and over hoping that you’ll magically be where you want to be — and everything you want for your life and business will come to fruition. Sometimes you need a new way of being, thinking, and living. That was one of the hardest lessons I've ever learned. Not knowing a lot about how to start a business, I relied on what I thought was the wisdom from other business owners. I didn't make decisions based on whether the people I had hired and listened to were 1) where I wanted to be, or 2) who I wanted to be when I got there. I looked at success as having a formula, and I just wanted to know what that formula was so I could get my piece of the pie. As each week went by, I got further and further away from the values I held dear before I started my entrepreneurial journey. I found that I was making decisions based on what seemed like I had to do versus what I wanted to do. So much of my day was spent chasing "opportunities" that I darn near lost my way. I remember one day looking up and thinking, " How the heck did I get here?!? " From the outside, it looked like I've got a great business, yet on the inside, if I'm honest with myself, I don't like what I'm doing, or who I have to pretend to be to do it. Every day felt like I added one more layer to the façade. Over the years, I've bought into the belief that I needed to be something — correction someone — different than who God made me to be. I can't tell you how many clients have come to me with that monkey on their back. A new way of thinking, being, and living was an arduous journey. I knew the path I was on. It had become familiar. And I was quite comfortable with the folks in my circle. Yet this wasn't the place for me to stay if I was going to do what God had been nudging me to do all along. I remember the first time I used the word Holy Spirit in one of my marketing pieces. I waited for the backlash to come. I waited for folks to call me out on who I was, and whether I had the right to speak about God. After all, I wasn't a pastor, a preacher, or someone who held a degree in religious studies. And yet, when no backlash came… when instead, I heard “ Thank you for saying what I’ve been feeling, ” something shifted. I realized I didn’t need another strategy. I needed alignment. Both in my business and in my whole life. The truth is, you already know when something isn’t working. You feel it. It nags at you in quiet moments. It whispers that what you’re doing is no longer sustainable — and maybe never was. So, let me ask you this: If nothing changes, where will you be this time next year? Because if you're still adding 1 + 1, you'll still be getting 2. And maybe what you need isn't just a new plan, maybe you need a new path. One that doesn’t force you to abandon who you are, and instead invites you to bring more of yourself into every space you lead. If something’s stirring in you, don’t brush it off. You weren’t made for surface-level success. You were made to lead from the inside out. ACTION: The Upside Challenge for the week is to slow down before making any decision — big or small. Ask yourself: "Is this aligned with who I am and where I’m being called? Or is this just what I’ve always done?" Then choose from that place of awareness. Becoming a purpose-led leader isn’t about doing more — it’s about being intentional with every step you take. Let this practice guide you back to alignment, one decision at a time.
By Lisa Marie Platske June 16, 2025
For a good portion of my life, I found it difficult to hear God's voice. Mostly I heard just static. Every so often, I'd listen to a song or get a nudge to do something, and mostly it was just quiet in my prayer time. In 2020, something broke open for me. I had been in a terrible place, working very hard in a few different areas. Yet, overall, I felt my life was stuck - and I wasn't making any progress anywhere. I looked at closing my business down and getting a job. My head was hurting from running into what felt like stone walls, and I was plain tired, battered, and bloodied. And I was embarrassed that I wanted to throw the towel in on things I had been working on for years. While many of the leaders I was coaching were doing well, I couldn't figure out the missing piece for where I was standing. And I was getting angry as it seemed my whole life was on the verge of one big meltdown. On a walk in my neighborhood in Virginia, I looked up at my street sign. I lived on Faith Court. The irony of God bringing me there. I decided that I would just start talking to God, and began asking Him questions as if He were walking beside me. I'd often sent clients on God walks, and today I felt this was my last hope. As fast as the questions came, so did the answers. Pieces of my life became clearer and I got an explanation of what had been going on behind the scenes when I thought God had forgotten about me. At the end of my walk, I had a re-commitment to going where God was leading even if it didn't make sense. It was profound and has led me to where I am today. Maybe you’ve felt that silence, too. That deafening quiet when you’re asking for direction, begging for clarity, and all you get is static. And maybe you’ve also been tempted to quit—to let go of what once felt certain, just because the road got too hard, too confusing, too quiet. Yet at times this silence isn’t a void, it’s an invitation. What broke open for me didn’t come from striving harder. It came from walking with God like He was right there beside me—because He was. ACTION: The Upside Challenge for the week is to ask God one real question today. Just one. Go outside. Take a walk if you can. Leave your earbuds behind. Imagine Him walking with you, then ask. Not with fear. Not with desperation. Just… ask. And listen. You might be surprised by what you hear when you stop trying to figure it all out and simply make room for Him to respond. You don’t have to get it right. You just have to get moving.
By Lisa Marie Platske June 9, 2025
Have you ever struggled with taking action on what you really wanted? Have you ever wondered if you’re not living up to your full potential? Research shows most people regret the choices they didn't make and the chances they didn't take at the end of their life. Yet, I get how sometimes fear can paralyze you from moving forward with what you want most. Over the past several years, I've been learning how to walk by faith, moment by moment. And when I look back at my life, I realize this has been a journey that began a long time ago. I would never have left working in Federal law enforcement if I didn’t take the journey from fear to faith. When I made the decision to turn in my resignation, my dad wanted to know why I was going to move from the steady income of a 6-figure government gig... ... to a zero-dollars-promised opportunity opening up my own business. I had no business degree, knew no one who had ever owned a business, and was living 3000 miles away from my closest friend or family member. Still, I took the leap of faith and trusted a net would appear. That's what most folks don't get. You have to take the leap BEFORE the miracle can show up. The journey to get from there to where I am today wasn't a solo effort. The people around me shaped my growth. I chose to surround myself with folks who think differently — who have challenged me to grow and evolve way beyond what I knew. The right leadership and different communities I stepped into gave me the confidence to move forward, even when the path ahead wasn’t clear. That’s why I believe coaching and community are essential for anyone who wants to go beyond where they are at this moment. See, every day you get an opportunity to decide what you are going to do with your life. Moment by moment, time moves forward without regard to your answer. Where do you need to take a leap of faith? Remember, your life is simply the sum total of all of the choices you've made. If you’re not happy with where you’re at, make different choices. It really is that easy.  ACTION: The Upside Challenge for the week is to examine your decisions and see where you might be playing it safe. Because comfort doesn't change the world.
More Posts