Join Me in the Un-Comfort Zone!

Lisa Marie Platske • September 18, 2017

 

Comfort doesn’t change the world. What steps do you need to take to out of your comfort zone and into your Un-Comfort Zone?


At the end of summer, I start to think about where I am in my business — and where I want to be for the following year.


  • Have I met my numbers?
  • Have I created a growth strategy that really stretched me?
  • Am I moving closer to what I want?

I want to set goals that inspire me to do more — and be more.


Setting conservative goals makes you less productive as you get less creative and less inspired by what you’re moving towards.


When I first opened my business, I would create goals that were easily achievable and didn’t take much energy or effort to reach.


My expectations were low — and my results were minimal.


While this sounds like it would be an effective strategy to build confidence because you always meet or exceed your goals, you’re never challenged enough to see what you’re really capable of creating.


You sit in the comfort zone, aware of how you’re going to reach your next goal and the one after, and the one after that.


It may sound as if this would be a good thing (and many people believe this will lead to greater productivity), yet, the truth is that wading in the comfort zone undermines productivity because when you’re not challenged, you’re not inspired.


Now, this doesn’t mean that you create goals that are unattainable. That’s just crazy-making and equally as damaging.


If you’re looking for optimal operational productivity, you’ll choose to jump smack dab in the middle of the Un-Comfort Zone.


Comfort Zone - Upside Thinking Inc.


When you’re here, you’ll find that you experience heightened creativity and are challenged to create new solutions by looking at your work differently.


In this zone, you are inspired.


Several weeks ago, I met with my team for an Upside Thinking/Design Your Destiny Live annual retreat.


My team has the best perspective on where to grow as they understand the heartbeat of the organization and where they are as individuals in desiring to be excited and pulled by new possibilities.


After getting their perspective, it sparked new ideas for me and I’ve been goal-setting and vision casting ever since.


Now, I’m circling back to ensure that we’re all on the same page as it’s important for me to understand what it will mean for us to get to the destination and reach the goal for them individually as well as the organization.


Because I have a BIG vision and I can’t carry it out myself, it’s important that everyone in my organization is fully aligned with where I want to go.


The biggest piece I’m working on right now is to figure out how I’m going to track our progress other than financially.


When you’re in the Un-Comfort Zone, it’s easy to feel as if you’ll never get there.


If you spend too much time focusing on that, you may become de-motivated.


I’d rather focus on the small wins and recognize that I’m bound to accomplish more by taking this route than hanging out in my comfort zone – and I invite you to do the same.


Celebrate every small action to get in the habit of being uncomfortable.

[easy-tweet tweet=”Celebrate every small action to get in the habit of being uncomfortable” user=”UpsideThinking” hashtags=”leadership” template=”light”]


Action Item: Comfort Zone - Lisa Marie Platske

The Upside Challenge of the week is to step out of your comfort zone and into your Un-Comfort Zone. That’s where the magic lies!


Smaller goals cheat you and the people you work with out of giving their best.


When you create goals in the Un-Comfort Zone, you can achieve things that will amaze you.


The world needs you and your brilliance.


Comfort doesn’t change the world. Vulnerability….changes everything.

By Lisa Marie Platske December 8, 2025
Over the past decade, I've had some really big wins. And because I've had success amnesia and struggle to celebrate my wins, my accomplishments never seemed good enough. Fifteen years ago, all I could see was what I was getting wrong. At that time, I stopped creating big goals (heck, any goals)—and my vision for my business grew smaller. Then I didn't have to feel as if I was a fraud. I would simply stick to what was working and not stretch myself any further. Unconsciously, I chose to live in my comfort zone and stop taking risks. To the outside world, everything looked good. ~ I had clients. ~ I had my own business. ~ And I had a comfortable life. Yet, inside, I was dying . Pieces of me were shriveling up and becoming unrecognizable. When you understand you have a Divine mission and purpose to fulfill and you're not fully using your gifts, abilities, talents, and experiences for good, it's like having your life force being taken from you. You start going through the motions without being present to the gift of life. Over time, you become numb to the possibilities, awe, and wonder that are all around you. Did you ever watch a little kid, and how they see the world through the eyes of God? Everything they notice seems to captivate them and bring them joy. Somewhere along the way, you lose that as an adult. Life becomes rote if you let it. That's what happened to me. And it's hard to lead yourself or others when you're in this place. Sometimes when you feel like you're not winning, you get the opportunity to reflect on what winning looks like. It's a compass that can lead you back home ... ... to a place where health, happiness, success, and meaning are ever-present. ACTION: The Upside Challenge for the week is to identify one part of your leadership or life that once brought you joy yet now feels routine. Take one intentional action this week to breathe life back into it—whether that’s reimagining a goal, initiating a meaningful conversation, or revisiting a practice that once inspired you. Even a single deliberate choice can reset your compass toward the place where health, happiness, success, and meaning grow strong.
By Lisa Marie Platske December 1, 2025
When I talk to folks about living out their Divine mission and purpose being the reason why leadership is so important, some people take a step back. "Who, me? A mission? And a Divine one? I'm not sure you've got the right character." Yet, this is something I’m 100% sure of. You were handpicked to do something on this planet. ~ Handpicked to be your mom’s son or daughter. ~ Handpicked to use the gifts you’ve been given and the experiences you’ve had. For a purpose. And I get that not everyone believes that because somewhere along the way, the world teaches you to shrink or make yourself smaller than you were created to be. So you wait for permission. Or you begin doubting your voice. Maybe that happened to you. And yet, here you are, you’re still here. Which means Heaven’s not done. You see, the Divine doesn’t make mistakes, and your presence isn’t accidental. Everything about your journey... ... the setbacks, the breakthroughs, the patterns you repeat, the people you meet ... has been preparing you. And if everyone chose to live from the belief that they're here for a purpose, the world would look vastly different. A purpose-led life requires leaders to step up and do something meaningful with their gifts, abilities, talents, and experiences. They understand they're born for something bigger than themselves. And that amount of courage is rare in today's world. I’m pretty sure you weren’t created just to scroll through TikTok or add another item to your cart. You were given a Divine mission. You were given a purpose that was assigned to you and only you. No one else can fulfill it. Just you. And without leadership, walking it out will be extremely hard. Leadership means taking full responsibility for your Divine assignment. ACTION: The Upside Challenge for the week is to identify one decision you’ve delayed. Maybe it’s stepping back from a leadership role you’ve outgrown. Maybe it’s restructuring something you built because it no longer aligns. Maybe it’s finally moving forward on the vision you’ve been sitting on for far too long. Block 30 minutes this week to address it with clarity and conviction. Because the longer you wait, the heavier it becomes.
By Lisa Marie Platske November 24, 2025
I’m no stranger to awards. I’ve been recognized for the past 25 years, receiving recognition from the National Association of Female Executives, the White House, the Small Business Administration, the International Alliance for Women, the Evolutionary Business Council, Forbes, and more. I’ve gotten awards entitled Rising Star early on in my business to Woman of the Year, the Top 100 Women Making a Difference in the World, and Women in Business Champion of the Year later on. Several years ago, I received two awards that felt different. To see my name on the screen because of my peers was humbling. That was the first award. The 2nd to last award of the evening for this organization was the “Biggest Impact" award. This award wasn’t listed in the programming or marketing of the event. When my name was called, I was awestruck. I took the stage speechless and moved to tears—and not for the reasons most people might have thought. I’ve learned that you can’t outgive God. That’s something I remind the leaders I work with, whether in a retreat, mastermind, or private mentoring conversation. And whenever I give, it comes back to me 100-fold. The conversations I had at the event throughout the evening are ones that I will always remember. So if you feel you don’t fit in … stop making that an excuse to not get involved in something. Show up for others. Even when you don’t feel like it. If we haven’t met, my door is always open. Reach out at any time. ACTION: The Upside Challenge for the week is to create space for a conversation you’ve been too busy to have. It maybe someone in your life has gotten your presence, just not your full attention. Show up without performance, without hurry and without distraction. Fifteen minutes. That’s all. Make the time. And let it count.
By Lisa Marie Platske November 17, 2025
Leadership requires consciousness and courage. Lots of folks have talent. Yet, it's rare to see a leader with 360-degree awareness who has the courage to stand in the dark places where leadership is often required to go. This is why for years I've shouted from the rooftops that comfort doesn't change the world. (I even have a shirt in the Upside store that has it printed on the back.) Because no matter how many gifts you've been given, or how much raw talent you possess, you can't erase the struggles of the human experience. You can numb. You can follow. Or, you can choose to step up and lead. And doing the latter is the hardest. All day long I'd much rather have all of the autonomy with little to no responsibility. Yet I understand to do that is copping out on the full usage of my divine gifts, abilities, talents, and experiences. I was built to lead. And that means being responsible ... when things go right, and when they don't. Over the years, I've numbed out on mindless TV shows, and unhealthy fast food only to get me further off-course from my divine mission and purpose. Gaining weight and feeling tired were just symptoms of an unhealthy system, and a socially acceptable way to numb. Leadership takes strength and discipline that are rooted in consciousness and courage. Because most folks don't want to be accountable at that level, they'll opt out and choose to follow someone else's lead. That's never been my style. I've learned more from going through hard times than I ever did sitting on Easy Street. The best piece is that you get to choose for yourself. ACTION: The Upside Challenge for the week is to choose one thing the future you, the one fully walking in your divine assignment, would do. You already know what it is, that nudge you’ve been feeling. That quiet pull from God asking you to move. Maybe it’s making the call, saying no, saying yes, clearing space to think, or finally following through on what you said mattered. Whatever it is, stop numbing around it. Take the step.
More Posts
By Lisa Marie Platske December 8, 2025
Over the past decade, I've had some really big wins. And because I've had success amnesia and struggle to celebrate my wins, my accomplishments never seemed good enough. Fifteen years ago, all I could see was what I was getting wrong. At that time, I stopped creating big goals (heck, any goals)—and my vision for my business grew smaller. Then I didn't have to feel as if I was a fraud. I would simply stick to what was working and not stretch myself any further. Unconsciously, I chose to live in my comfort zone and stop taking risks. To the outside world, everything looked good. ~ I had clients. ~ I had my own business. ~ And I had a comfortable life. Yet, inside, I was dying . Pieces of me were shriveling up and becoming unrecognizable. When you understand you have a Divine mission and purpose to fulfill and you're not fully using your gifts, abilities, talents, and experiences for good, it's like having your life force being taken from you. You start going through the motions without being present to the gift of life. Over time, you become numb to the possibilities, awe, and wonder that are all around you. Did you ever watch a little kid, and how they see the world through the eyes of God? Everything they notice seems to captivate them and bring them joy. Somewhere along the way, you lose that as an adult. Life becomes rote if you let it. That's what happened to me. And it's hard to lead yourself or others when you're in this place. Sometimes when you feel like you're not winning, you get the opportunity to reflect on what winning looks like. It's a compass that can lead you back home ... ... to a place where health, happiness, success, and meaning are ever-present. ACTION: The Upside Challenge for the week is to identify one part of your leadership or life that once brought you joy yet now feels routine. Take one intentional action this week to breathe life back into it—whether that’s reimagining a goal, initiating a meaningful conversation, or revisiting a practice that once inspired you. Even a single deliberate choice can reset your compass toward the place where health, happiness, success, and meaning grow strong.
By Lisa Marie Platske December 1, 2025
When I talk to folks about living out their Divine mission and purpose being the reason why leadership is so important, some people take a step back. "Who, me? A mission? And a Divine one? I'm not sure you've got the right character." Yet, this is something I’m 100% sure of. You were handpicked to do something on this planet. ~ Handpicked to be your mom’s son or daughter. ~ Handpicked to use the gifts you’ve been given and the experiences you’ve had. For a purpose. And I get that not everyone believes that because somewhere along the way, the world teaches you to shrink or make yourself smaller than you were created to be. So you wait for permission. Or you begin doubting your voice. Maybe that happened to you. And yet, here you are, you’re still here. Which means Heaven’s not done. You see, the Divine doesn’t make mistakes, and your presence isn’t accidental. Everything about your journey... ... the setbacks, the breakthroughs, the patterns you repeat, the people you meet ... has been preparing you. And if everyone chose to live from the belief that they're here for a purpose, the world would look vastly different. A purpose-led life requires leaders to step up and do something meaningful with their gifts, abilities, talents, and experiences. They understand they're born for something bigger than themselves. And that amount of courage is rare in today's world. I’m pretty sure you weren’t created just to scroll through TikTok or add another item to your cart. You were given a Divine mission. You were given a purpose that was assigned to you and only you. No one else can fulfill it. Just you. And without leadership, walking it out will be extremely hard. Leadership means taking full responsibility for your Divine assignment. ACTION: The Upside Challenge for the week is to identify one decision you’ve delayed. Maybe it’s stepping back from a leadership role you’ve outgrown. Maybe it’s restructuring something you built because it no longer aligns. Maybe it’s finally moving forward on the vision you’ve been sitting on for far too long. Block 30 minutes this week to address it with clarity and conviction. Because the longer you wait, the heavier it becomes.
By Lisa Marie Platske November 24, 2025
I’m no stranger to awards. I’ve been recognized for the past 25 years, receiving recognition from the National Association of Female Executives, the White House, the Small Business Administration, the International Alliance for Women, the Evolutionary Business Council, Forbes, and more. I’ve gotten awards entitled Rising Star early on in my business to Woman of the Year, the Top 100 Women Making a Difference in the World, and Women in Business Champion of the Year later on. Several years ago, I received two awards that felt different. To see my name on the screen because of my peers was humbling. That was the first award. The 2nd to last award of the evening for this organization was the “Biggest Impact" award. This award wasn’t listed in the programming or marketing of the event. When my name was called, I was awestruck. I took the stage speechless and moved to tears—and not for the reasons most people might have thought. I’ve learned that you can’t outgive God. That’s something I remind the leaders I work with, whether in a retreat, mastermind, or private mentoring conversation. And whenever I give, it comes back to me 100-fold. The conversations I had at the event throughout the evening are ones that I will always remember. So if you feel you don’t fit in … stop making that an excuse to not get involved in something. Show up for others. Even when you don’t feel like it. If we haven’t met, my door is always open. Reach out at any time. ACTION: The Upside Challenge for the week is to create space for a conversation you’ve been too busy to have. It maybe someone in your life has gotten your presence, just not your full attention. Show up without performance, without hurry and without distraction. Fifteen minutes. That’s all. Make the time. And let it count.
By Lisa Marie Platske November 17, 2025
Leadership requires consciousness and courage. Lots of folks have talent. Yet, it's rare to see a leader with 360-degree awareness who has the courage to stand in the dark places where leadership is often required to go. This is why for years I've shouted from the rooftops that comfort doesn't change the world. (I even have a shirt in the Upside store that has it printed on the back.) Because no matter how many gifts you've been given, or how much raw talent you possess, you can't erase the struggles of the human experience. You can numb. You can follow. Or, you can choose to step up and lead. And doing the latter is the hardest. All day long I'd much rather have all of the autonomy with little to no responsibility. Yet I understand to do that is copping out on the full usage of my divine gifts, abilities, talents, and experiences. I was built to lead. And that means being responsible ... when things go right, and when they don't. Over the years, I've numbed out on mindless TV shows, and unhealthy fast food only to get me further off-course from my divine mission and purpose. Gaining weight and feeling tired were just symptoms of an unhealthy system, and a socially acceptable way to numb. Leadership takes strength and discipline that are rooted in consciousness and courage. Because most folks don't want to be accountable at that level, they'll opt out and choose to follow someone else's lead. That's never been my style. I've learned more from going through hard times than I ever did sitting on Easy Street. The best piece is that you get to choose for yourself. ACTION: The Upside Challenge for the week is to choose one thing the future you, the one fully walking in your divine assignment, would do. You already know what it is, that nudge you’ve been feeling. That quiet pull from God asking you to move. Maybe it’s making the call, saying no, saying yes, clearing space to think, or finally following through on what you said mattered. Whatever it is, stop numbing around it. Take the step.
More Posts