Where Are You Still Hiding Out?

Lisa Marie Platske • February 2, 2023

A few weeks ago, I was talking to my friend Lisa Hope Austin who asked if I was going to attend the awards ceremony for our mastermind group.

 

I told her “no” as I had too many deliverables -- and would be attending the workshop the next day, just not the awards ceremony.

 

Lisa said something that had me stop in my tracks and re-evaluate my decision.

 

She said, “Chad and I are going because we love to celebrate other people. “

 

When she said this, I thought, Whoa. That’s powerful.

 

Later that day, I took a walk on the farm and reflected on her statement.

 

I challenged myself to think about whether I was someone who likes to celebrate others.

 

Do I want other people to win?

 

And, I thought YES!!! So why would I tell her I’m not going to go?!?

 

The truth hit me between the eyes, having me realize this is how mediocre shows up and how I can let fear win.

 

Despite putting myself out there over and over again, I am socially awkward and struggle attending events.

 

Ad yes, I get that sounds weird as I get paid to speak at events all over the world, and I've hosted my annual Upside Summit 3-day leadership conference for the past 17 years ... oh, and three Upside Retreats each year.

 

<☆< Some of you have attended the Summit and/or retreats - and from the bottom of my heart, thank you. >☆>

 

Back to the story...

 

It takes a lot of energy for me to walk in a room, and what most people don’t get is I’m often in my hotel room having a pep talk with myself ahead of time.

 

See, I’m not a blazing extrovert… and I struggle with feeling like I’m never doing enough.

 

As if that wasn't enough to take me out of goign to a social gathering, evening events especially wear me out as I'm often in bed by 9pm.

 

And I can’t tell you how many times I’ve looked back after I've opened my mouth in a conversation and thought, “That was a really stupid thing to say.”

 

Dan Miller, I think that's how we met. Lol.

 

So, after all this reflection and inspired by Lisa Hope Austin's intentions around going to events, I made the decision I was going to attend .... I realized, it was a way to love on the people in Apex who mean so much to me. 

 

Then, I found out I was nominated for not one - but two awards BY MY PEERS, and I was surprised.

 

See I’m not the obvious choice for content creator -- or connector in this group of amazing deal makers.

 

I bring up God a lot in business conversations and don’t own a sports car or Rolex (maybe someday Zac Castillo) ... and. I live on a farm in Kentucky - without internet. When I have wifi, I share photos of tractors and trees.

 

What I do have and bring to the table is a LOVE for people, and an ability to see who they are at a Soul level.

 

I can see the unseen.

 

When the Holy Spirit brought me to the organization a year and ½ ago, I didn’t understand.

 

I do now.

 

Apex is an organization where you can show up and be who you are ... and grow into the best version of YOU.

 

Ryan Stewman, the founder, takes the journey seriously and is committed to ever evolving just like me.

 

That's what I appreciate most about being part of the community.

 

In my body of work, I offer a confidential space for leaders to evolve, do their work, and make a bigger difference on the planet and I have gotten to participate and do mine, with some of the most incredible people I've ever met.

 

There’s a part II to the story – and I’ll save it for another day.

 

Today's message is really about challenging yourself to assess ...

 

1) whether you are someone who really wants others to win and ...

 

2) where "life" or your own thoughts have shown up to take you out – and you’ve not rallied back.

 

When you look at your calendar and see where you spend your time, energy and money ... do you selflessly celebrate the people around you and help them be their best? Or do you connect solely hoping to get something in return?

 

Where are you still hiding out?

 

It's time to make a commitment to you …

 

… to the people you’re called to serve …

 

… a commitment to shine your light a little brighter …

 

ACTION:  The Upside Challenge for the week is to make the effort to show up to celebrate someone each day.

 

How can you let them know you see them and their unique light and celebrate their successes? 

 

In the process, notice how you feel and whether you are shining more (and hiding less). 

 

Because the world needs you and your brilliance.

 

Now more than ever.

By Lisa Marie Platske October 27, 2025
When I was 6 years old, I understood there was something powerful for me to do on the planet. A mission that was bigger than me. Bigger than I could comprehend. And I get that sounds crazy as I was simultaneously learning how to count, and add 4 + 6 to come up with 10. What I can tell you that I'm clear about is that despite that inner knowing, I floundered over the years trying to figure out how I could really step into this Calling. How could this possibly be mine to do?!? From hiding it, burying it, and avoiding it, it seemed I kept running away from what I knew was mine to do in the world. There is a shift that happens in a person’s life when they realize it’s time to step up and become the leader they are destined to be. ~ To make an impact ~ To be a force for good on the planet ~ To step into their Calling See, God doesn't give folks little missions. They're all big and designed for exactly how you're wired. For me, it started with a grand vision as a little girl. For others, it may reveal itself over time, perhaps after decades of transformational experiences. Your mission matters—and the world needs you and your brilliance. So, regardless of whether you are on your journey, it’s time to look at leadership from this lens vs. that of job positions and titles. Now’s the moment to stop questioning whether it’s yours. It is. And the next step is yours to take. ACTION: The Upside Challenge for the week is to sit down and ask yourself: What’s one thing I keep feeling called to do yet I haven’t acted on? Name it and just write it down. Then decide how you’ll honor it in the next 48 hours. Take one clear, intentional step.
By Lisa Marie Platske October 20, 2025
Divine impatience. This is what my spiritual mentor and I have been talking about quite a bit. It's when you understand that lurking around the corner is the birthing of your new idea or new chapter, and God's timing is a little different than your own. You feel you're ready and it's time, yet nothing seems to be moving. This is very different than being stuck. I've discovered that all leaders go through this season. Some will put up a heck of a fight, and try to muscle their way forward. And I can promise you that never works. Others will throw up their hands and abdicate personal responsibility, excusing their lack of initiative and giving themselves a reason to sit back and do nothing. Divine Right Timing is truly "a thing" and no amount of force will have a door open when it's not to be opened yet. Yet that doesn't mean you step out of your life and wait. Growth happens moment by moment over time, not in a flash or an instant. You have a duty to keep moving forward while recognizing that your clock and God's may be set on different planes in the time and space continuum. I've learned to see the Divine perfection in everything... ...even when I hope what I want would show up a little faster. So much of leadership is learning to move in rhythm with Divine Right Timing. It’s listening, trusting and leaning in even when you don’t see the full picture yet. You begin to discern when to act and when to wait; when to take the next faithful step and when to let the path rise up to meet you. That’s not something you master overnight. It’s something you practice, in the pauses, in the tension, in the stretch between what is and what’s to come. So if you're in that space right now, where you feel the stirring, the readiness, the knowing and yet, nothing seems to be shifting, take heart . You're not doing anything wrong. You're not being ignored by God. You're being prepared. And when the door does open, you'll walk through it with the clarity, strength, and grace you gained in the waiting. That’s the Divine right on time. ACTION: The Upside Challenge for the week is to take inventory of what you’ve been striving to control. Where are you trying to open a door that isn’t yours to open yet? Is there a situation where you’ve confused momentum with force? Write down three things you’re being called to trust, not fix. Then choose one aligned step that keeps you in motion without pushing against Divine Timing. Sometimes the wisest move is to walk in faith while the door gets ready for you.
By Lisa Marie Platske October 13, 2025
Jason struggled for years, trying everything he knew to do. First, he rebuilt his website. Then, he spent money getting people to listen to his podcast. Next, he mapped out a social media strategy with a digital marketing agency. Lastly, he went all in on paid advertising. He was working long hours and missing out on time with his family. And Jason’s bank account kept shrinking. He couldn’t figure out why nothing seemed to be working. That’s when we met. Jason was the older brother of a friend of mine, and she thought I could help him see the missing piece. I agreed to meet with him over Zoom. He was direct and told me he wasn’t sure why his sister wanted us to talk. I was direct with him, too, and shared that she had been watching him struggle in business, and believed the work I do could help jumpstart new opportunities. I shared my desire to listen and be of service — if he was open. Still a bit bristly in his demeanor, he said he wanted to hear what I had to say. After I asked a few questions, in about 30 minutes, he softened and started to open up about what was really going on behind closed doors in his business. I began putting the pieces together and could see that Jason thought he had to do business like everyone else — and it was killing him. He had spent the last 24 months trying to grow the business with very little to show for it, and his confidence had taken a hit. I saw through his bravado with a whole lot of tenderness — because I’ve been there. When you don’t stack the wins, everything around you starts to feel like a loss. You begin doubting your worth and value. And when that happens … ~ it’s hard to build a great website ... ~ it’s hard to write on social media ... ~ and it’s hard to attract the people you’re called to serve. Sometimes you can’t see what you need to shift, so you start chasing tactics trying to fix the problem. Rarely are tactics the issue behind a stunted career or a stalled business venture. If you don’t first figure out who you are, what you want, and why it matters, none of those other things will work for you. Then, you’ve got to get clear on your mission, values, and vision. From there, I look at the patterns that have been showing up. No one can see their own. When you get that all dialed in, bigger opportunities start to show up. Why? Because you’re contributing to the world unencumbered. And if you could see your own blocks, you’d already have removed them. Jason realized he couldn’t walk this journey alone any longer. The best leaders get that. So to get the greatest ROI, focus on leadership. Focusing on tactics, technology, AI, or other shiny objects won’t bring in the big paycheck. Jason and I worked together one-on-one and got his leadership IQ dialed in. Once he had clarity, I helped him write new marketing materials… …and the results were astounding — a 23% increase in gross sales. Today, he’s making a mark on the world. Jason didn’t need another strategy. He needed to remember who he was. And when he did, everything changed. This isn’t just Jason’s story. It’s the story of so many leaders who are gifted yet weighed down by things that aren’t theirs to carry. The world will always offer you another formula, another shortcut, or another distraction dressed up as the answer. None of it works if you’re disconnected from your mission and you’ve lost sight of your value. Leadership begins within. And real, soul-deep success is built on purpose, not performance. So if you’ve been chasing tactics and still feel like something’s missing, maybe it’s time to stop running and come home to yourself. That’s where your greatest work begins. ACTION: The Upside Challenge for the week is to assess what’s driving your actions. Are you doing this because it’s aligned — or because you think you should? For this week, write down the top 3 things you’re doing right now to grow your business or leadership. For each one, ask: Is this aligned with my mission or driven by pressure or expectation? Circle the one that feels most out of alignment, and then pause it for the next 7 days and notice what shifts. You don’t need to do more; you need to move with clarity.
By Lisa Marie Platske October 6, 2025
Each person’s life force is different. Some people move through life full throttle, operating at a level 10 every day and moving around at Mach speed. Others max out at five—or even one or two reps per minute. On any given day, you wake up with a certain amount of energy to work with. And you get to make decisions about what to do with that energy. Of all the actions you could possibly take, do you focus on what matters most to you? As the day unfolds, your life force begins to decrease. And when you’re not clear about what you say yes to, or what you say no to, you may discover there’s nothing left for what matters most. How you arrange your days, rhythm, and relationships determines whether your life and business will be sustainable over time. Most people move through life as if they’ve got an endless supply of energy to pull from. And when they don’t get everything done on their never-ending task list, they look around and assume they must be doing something wrong. Playing the comparison game will never lead you to health, happiness, success, or meaning. It won’t get you to peace or ease, either. What it will do is drain you ... quietly and consistently. Until you’re moving through your days exhausted, wondering why everything feels off. You weren’t made to run on empty. You wake up each day with a limited amount of life force. And where you invest it determines what grows. That’s the shift I help leaders make—honoring their capacity, aligning with what matters, and choosing to lead from a place of deep integrity and ease. Because the world doesn’t need a burnt-out version of you. It needs you and the brilliance only you carry. ACTION: The Upside Challenge for the week is to track your energy. Grab a sheet of paper and draw a line down the middle. Label one side “ Life-Giving ” and the other “ Draining .” As you go through your day, notice what energizes you and what depletes you. Write it down. Then, choose one draining item to shift, delegate, delay, or delete this week. Your energy is sacred and make sure to protect it.
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By Lisa Marie Platske October 27, 2025
When I was 6 years old, I understood there was something powerful for me to do on the planet. A mission that was bigger than me. Bigger than I could comprehend. And I get that sounds crazy as I was simultaneously learning how to count, and add 4 + 6 to come up with 10. What I can tell you that I'm clear about is that despite that inner knowing, I floundered over the years trying to figure out how I could really step into this Calling. How could this possibly be mine to do?!? From hiding it, burying it, and avoiding it, it seemed I kept running away from what I knew was mine to do in the world. There is a shift that happens in a person’s life when they realize it’s time to step up and become the leader they are destined to be. ~ To make an impact ~ To be a force for good on the planet ~ To step into their Calling See, God doesn't give folks little missions. They're all big and designed for exactly how you're wired. For me, it started with a grand vision as a little girl. For others, it may reveal itself over time, perhaps after decades of transformational experiences. Your mission matters—and the world needs you and your brilliance. So, regardless of whether you are on your journey, it’s time to look at leadership from this lens vs. that of job positions and titles. Now’s the moment to stop questioning whether it’s yours. It is. And the next step is yours to take. ACTION: The Upside Challenge for the week is to sit down and ask yourself: What’s one thing I keep feeling called to do yet I haven’t acted on? Name it and just write it down. Then decide how you’ll honor it in the next 48 hours. Take one clear, intentional step.
By Lisa Marie Platske October 20, 2025
Divine impatience. This is what my spiritual mentor and I have been talking about quite a bit. It's when you understand that lurking around the corner is the birthing of your new idea or new chapter, and God's timing is a little different than your own. You feel you're ready and it's time, yet nothing seems to be moving. This is very different than being stuck. I've discovered that all leaders go through this season. Some will put up a heck of a fight, and try to muscle their way forward. And I can promise you that never works. Others will throw up their hands and abdicate personal responsibility, excusing their lack of initiative and giving themselves a reason to sit back and do nothing. Divine Right Timing is truly "a thing" and no amount of force will have a door open when it's not to be opened yet. Yet that doesn't mean you step out of your life and wait. Growth happens moment by moment over time, not in a flash or an instant. You have a duty to keep moving forward while recognizing that your clock and God's may be set on different planes in the time and space continuum. I've learned to see the Divine perfection in everything... ...even when I hope what I want would show up a little faster. So much of leadership is learning to move in rhythm with Divine Right Timing. It’s listening, trusting and leaning in even when you don’t see the full picture yet. You begin to discern when to act and when to wait; when to take the next faithful step and when to let the path rise up to meet you. That’s not something you master overnight. It’s something you practice, in the pauses, in the tension, in the stretch between what is and what’s to come. So if you're in that space right now, where you feel the stirring, the readiness, the knowing and yet, nothing seems to be shifting, take heart . You're not doing anything wrong. You're not being ignored by God. You're being prepared. And when the door does open, you'll walk through it with the clarity, strength, and grace you gained in the waiting. That’s the Divine right on time. ACTION: The Upside Challenge for the week is to take inventory of what you’ve been striving to control. Where are you trying to open a door that isn’t yours to open yet? Is there a situation where you’ve confused momentum with force? Write down three things you’re being called to trust, not fix. Then choose one aligned step that keeps you in motion without pushing against Divine Timing. Sometimes the wisest move is to walk in faith while the door gets ready for you.
By Lisa Marie Platske October 13, 2025
Jason struggled for years, trying everything he knew to do. First, he rebuilt his website. Then, he spent money getting people to listen to his podcast. Next, he mapped out a social media strategy with a digital marketing agency. Lastly, he went all in on paid advertising. He was working long hours and missing out on time with his family. And Jason’s bank account kept shrinking. He couldn’t figure out why nothing seemed to be working. That’s when we met. Jason was the older brother of a friend of mine, and she thought I could help him see the missing piece. I agreed to meet with him over Zoom. He was direct and told me he wasn’t sure why his sister wanted us to talk. I was direct with him, too, and shared that she had been watching him struggle in business, and believed the work I do could help jumpstart new opportunities. I shared my desire to listen and be of service — if he was open. Still a bit bristly in his demeanor, he said he wanted to hear what I had to say. After I asked a few questions, in about 30 minutes, he softened and started to open up about what was really going on behind closed doors in his business. I began putting the pieces together and could see that Jason thought he had to do business like everyone else — and it was killing him. He had spent the last 24 months trying to grow the business with very little to show for it, and his confidence had taken a hit. I saw through his bravado with a whole lot of tenderness — because I’ve been there. When you don’t stack the wins, everything around you starts to feel like a loss. You begin doubting your worth and value. And when that happens … ~ it’s hard to build a great website ... ~ it’s hard to write on social media ... ~ and it’s hard to attract the people you’re called to serve. Sometimes you can’t see what you need to shift, so you start chasing tactics trying to fix the problem. Rarely are tactics the issue behind a stunted career or a stalled business venture. If you don’t first figure out who you are, what you want, and why it matters, none of those other things will work for you. Then, you’ve got to get clear on your mission, values, and vision. From there, I look at the patterns that have been showing up. No one can see their own. When you get that all dialed in, bigger opportunities start to show up. Why? Because you’re contributing to the world unencumbered. And if you could see your own blocks, you’d already have removed them. Jason realized he couldn’t walk this journey alone any longer. The best leaders get that. So to get the greatest ROI, focus on leadership. Focusing on tactics, technology, AI, or other shiny objects won’t bring in the big paycheck. Jason and I worked together one-on-one and got his leadership IQ dialed in. Once he had clarity, I helped him write new marketing materials… …and the results were astounding — a 23% increase in gross sales. Today, he’s making a mark on the world. Jason didn’t need another strategy. He needed to remember who he was. And when he did, everything changed. This isn’t just Jason’s story. It’s the story of so many leaders who are gifted yet weighed down by things that aren’t theirs to carry. The world will always offer you another formula, another shortcut, or another distraction dressed up as the answer. None of it works if you’re disconnected from your mission and you’ve lost sight of your value. Leadership begins within. And real, soul-deep success is built on purpose, not performance. So if you’ve been chasing tactics and still feel like something’s missing, maybe it’s time to stop running and come home to yourself. That’s where your greatest work begins. ACTION: The Upside Challenge for the week is to assess what’s driving your actions. Are you doing this because it’s aligned — or because you think you should? For this week, write down the top 3 things you’re doing right now to grow your business or leadership. For each one, ask: Is this aligned with my mission or driven by pressure or expectation? Circle the one that feels most out of alignment, and then pause it for the next 7 days and notice what shifts. You don’t need to do more; you need to move with clarity.
By Lisa Marie Platske October 6, 2025
Each person’s life force is different. Some people move through life full throttle, operating at a level 10 every day and moving around at Mach speed. Others max out at five—or even one or two reps per minute. On any given day, you wake up with a certain amount of energy to work with. And you get to make decisions about what to do with that energy. Of all the actions you could possibly take, do you focus on what matters most to you? As the day unfolds, your life force begins to decrease. And when you’re not clear about what you say yes to, or what you say no to, you may discover there’s nothing left for what matters most. How you arrange your days, rhythm, and relationships determines whether your life and business will be sustainable over time. Most people move through life as if they’ve got an endless supply of energy to pull from. And when they don’t get everything done on their never-ending task list, they look around and assume they must be doing something wrong. Playing the comparison game will never lead you to health, happiness, success, or meaning. It won’t get you to peace or ease, either. What it will do is drain you ... quietly and consistently. Until you’re moving through your days exhausted, wondering why everything feels off. You weren’t made to run on empty. You wake up each day with a limited amount of life force. And where you invest it determines what grows. That’s the shift I help leaders make—honoring their capacity, aligning with what matters, and choosing to lead from a place of deep integrity and ease. Because the world doesn’t need a burnt-out version of you. It needs you and the brilliance only you carry. ACTION: The Upside Challenge for the week is to track your energy. Grab a sheet of paper and draw a line down the middle. Label one side “ Life-Giving ” and the other “ Draining .” As you go through your day, notice what energizes you and what depletes you. Write it down. Then, choose one draining item to shift, delegate, delay, or delete this week. Your energy is sacred and make sure to protect it.
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