Creating a “Travel Plan” for Where You Want to Go
Lisa Marie Platske • November 22, 2021
Do you understand WHERE YOU’RE HEADED?
Every leader gets the magnitude of asking that question – and it serves as a valuable tool in my personal and professional life.
How about you?
Do you REALLY understand where you’re traveling to?
Every business, every career, every relationship, every life, is headed SOMEWHERE…
Whether it is where you want to go is a whole different discussion…
You need a PLAN outlining WHERE YOU WANT TO GO coupled with a STRATEGY that maps out SPECIFIC ACTION ITEMS detailing how to get there.
Your VISION is the DESTINATION.
In 2007, I wrote “Designing Your Destiny“ because hundreds of people I encountered couldn’t answer three questions:
1) Who am I?
2) What do I do? Or “What do I want?”
3) Why does it matter?
At the time, research showed that less than 5% of all people had a life plan.
It also showed less than 10% of all small business owners ever create a written business plan with specific goals.
With BILLONS of people on the planet, I found this to be incredible – and not surprising at the same time.
The #1 place to start building a SUSTAINABLE and SUCCESSFUL business,- a career that is ON TRACK with where you want to be, or a life filled with LOVING RELATIONSHIPS, HEALTH, HAPPINESS, SUCCESS, and MEANING is to have a STRATEGIC PLAN that you can follow like a roadmap.
Your roadmap will answer the following questions:
~ Who are you? (Answer with “I am” statements…)
~ What do you stand for?
~ What is your personal brand?
~ What do you want?
~ If you own a business: who is your ideal client?
~ If you work for someone else: who is your ideal colleague/co-worker?
~ Who do you want in your circle of friends?
~ What do the people you work with GET FROM WORKING WITH YOU?
~ What do you want to happen in the next 30 days? 90 days? 365 days?
~ What does your life STAND FOR?
~ Why does it matter?
~ At the end of the year, what will your achievements do for you? For others?
~ At the end of your life, what impact will this have in the world?
Having a WRITTEN plan gives you clarity and focus to accomplish your goals faster and with ease.
At the Upside Summit (formerly known as Design Your Destiny Live) I have participants outline their plan before they leave the weekend.
With measurable objectives, you can see where you are on your journey so that you remain connected to your MISSION, VALUES, and VISION.
Research shows people with a WRITTEN (NOT TYPED) plan make 10x’s more money than those who do not.
So, if you’ve got all of these crazy ideas in your head about what you need to get started, let me set the record straight —
You do not have to use a specific format to get started.
All you need is a piece of paper and a pen and you can start building your plan.
You do not need to worry about trying to get it right as this is not a pass/fail exercise.
This means you have permission to be as creative as you want to be.
It does not need to be 50 pages long, double-spaced, with 1″ margins; this is your written vision, your BIG action document — and it’s changing and evolving in living form just as you are.
And, you do not need to accomplish everything you write down exactly on schedule to be a success.
You get to MAP OUT whatever you want and do it in whatever time frame you’d like with all of the bumps and lumps that come with living a full life.
Just like anyone who has ever gone on a road trip understands, you may encounter a detour, or have an accident.
Life happens.
Think about it as a pilot or captain would.
It is your “travel plan” for success.
You may want to add different sights along the way, change up the mode of transportation, and take a side route to discover something new.
And remember imperfect action is better than no action at all.
You do need objective guidance on your plan.
Every great leader has a mentor, advisor, coach, or board that they turn to for a fresh perspective.
Do you have one that UNIQUELY GETS YOU?
If you don’t, talk to me. I have a MASSIVE NETWORK and am happy to have a conversation with you and/or refer you to one of my connections.
So take 30 minutes to sit down and craft a new plan for yourself or work on it with your coach.
~ A career plan.
~ A business plan.
~ A life plan.
I get how busy you are. And I also understand you get 1440 minutes each day. Aren’t you worth it?
If you already have a plan, dig it out, evaluate it, and make changes.
It’s ever-evolving.
In my 7 Pillars of Leadership, Plan is the 1st Pillar of Leadership and Progress, which involves daily evaluation, is the 6th.
Start by asking yourself, “Where am I headed?”, and use the questions above for clarity.
And, as always,
See Upside.
Be Upside.
Lead Upside.
ACTION: The Upside Challenge of the week is to create a plan if you don’t have one, and if you do, evaluate and update it. Use the questions above. If you get stuck, reach out to a coach, mentor, or trusted advisors. You don’t have to go it alone!
Because the world needs you now more than ever.
Go shine your light.
By Lisa Marie Platske
•
January 5, 2026
As I look at how to move forward with a new year...I’m tasked with identifying what to do to take action in the here and now. It sometimes feels hard... which is why I’m grateful for friends who lend a listening ear. It feels as if no matter how much I wipe the surface of my white board, my old writing shows through. Leaders face this challenge all the time. ~ How to erase what’s holding them back... ... and how to embrace what will propel them forward without old stories seeping through. I believe that’s why this time of year is confronting for people. They’re faced with the dilemma of honestly facing whether they’ve taken action on what they said they wanted last year ... and looking at how much energy and effort they put into their commitments... while assessing what's still flippin' gettin' in the way. Some people run and hide – and then lie to themselves. Others play the blame game. Only the courageous take personal responsibility for their shortcomings... with renewed energy to do better moving forward. To do this, you’ve got to get curious. Looking at where you’re at in this moment will determine how successful you will be tomorrow. And, you can’t get to self-regulation without self-awareness so that’s also critical. You’re born with a certain success set point and tolerance for risk... ... as well as a boatload of behavioral characteristics... ... some which serve you and others that get in the way of your success. Over time, you can make adjustments or choose to step into old habits. Blind spots are places we just can’t see on our own. Upside Leaders was born out of my desire to walk alongside leaders in this very space... where the unseen becomes visible, and small, intentional shifts create lasting transformation. When I spoke with a friend, he said perhaps it's just allowing for a small shift to the left or right, rather than an uncovering. For me that 1% tilt has made all the difference... ... especially when I look through that lens with humility... ... which precedes personal and professional growth. You cannot improve where you’re headed unless you improve yourself. See this as a time to erase what is no longer relevant... put some effort into making sure the old writing on your "white board" doesn't seep through. You are writing a new story. ... look in the mirror... ... and commit to doing better. ACTION: The Upside Challenge for the week is to look at your current goals and circle the one that feels the most familiar. Challenge yourself to reimagine it and to stretch it by 1%. Ask, “ What would this look like if I led with full conviction instead of comfort? ” Then pause and listen for what you’re being asked to release so greater vision can unfold through you.
By Lisa Marie Platske
•
December 29, 2025
Most folks are introverts at heart. They prefer to hole up and live inside their cave vs. venturing out to try something new. And most folks have a lot of excuses when you invite them to experience something that will require them to stretch their growth edges. ~ "I don't like to travel." ~ "Traveling is hard." ~ "I can't be away from my family." ~ "My business can't run without me." ~ "It's too much money." The thing is ... you've got to escape your cave—and be with other people. This isn't optional. It's how your ideas and path gets challenged in ways that are easier than finding out you're one decision from going out of business because you didn't see that train coming. When you do choose to connect with other folks, it's important that you're choosy with who you give your precious time to and where. That means if you go someplace that's free or cheap, that's likely the depth of the conversations you'll have. I get invited to lots of seminars, mastermind groups, and peer networking circles. Most of the invites are for me to come for free because having me in the room is valuable. I turn most of them down and go to the events that cost money. Why? Because there are TONS of free or cheap places to go to hang out with others in business ... and if that's where you spend your time and energy, you'll be stuck in the same place 5 years from now. When you come to an Upside Thinking event, you notice the folks around you are a little different. So if you're not showing up at least once a year at an Upside Thinking event, you're missing out on something important. Personally, I go to about 5 meetings a year where I seek to NOT be the smartest person in the room, actively inviting folks to challenge everything I'm saying. You should do the same. ACTION: The Upside Challenge for the week is to commit to attending at least one high-caliber event in the next twelve months where the investment of time, travel, and money feels like a stretch. Choose a room where you expect to be challenged, not affirmed, and where the conversations push you to see blind spots you didn’t know you had. Put it on your calendar now so it’s a non-negotiable.
By Lisa Marie Platske
•
December 22, 2025
This message comes three days before Christmas, a season that calls us back to love and light, from a place of deep gratitude and a depth of humility that has me moved to tears. From the Festival of Lights to the upcoming New Year's festivities, celebrations are all around. Parties, gift giving and conversations about being merry and jolly seem to fill the air a bit more during this time of year. Yet, this experience isn't true for everyone. I am mindful that this time of year doesn't bring lightness and joy for all. It is a time of year that can trigger memories of years gone by... ... broken dreams and longing for people you wish you could pick up the phone and hear their voice one more time. If you have lost a loved one this year, or simply feel alone, even in a room filled with people, my heart goes out to you . I have experienced this countless times in my life while trying my best to pretend everything was good in my world. This past year has carried both challenges and triumphs, each one a reminder of how faithfully God shapes us through every season and strengthens us for what is next. If you suffered a loss that feels paralyzing and sometimes feel like you can't breathe while everyone makes merry, I celebrate the richness and depth of your emotions. You are appreciated. For who you are. For where you are at this moment. For how deeply, and passionately you care about others. And, for all that you are. You, my dear friend, are loved right now, more than my words could ever express. So, have courage, muster up the strength to pick up the phone and call someone if you need to. Remember the world needs you and your brilliance. And, yes, it’s possible to be both whole and gracefully broken open. It simply allows more of your light to be seen. Keep on shining brightly. As Christmas draws near, may this season wrap you in peace and remind you of the love and light that surround you. Whether this year has left you celebrating or healing, know that your presence matters and your light is needed. Merry Christmas... May the days ahead bring you strength, hope, and unexpected joy that warms your heart. ACTION: The Upside Challenge for the week is to identify and celebrate quiet wins. Before the year ends, name three wins from your organization that didn’t make headlines yet shaped growth. Share them with your people to remind them that every contribution matters.
By Lisa Marie Platske
•
December 15, 2025
There are forces in the world that are intangible and unseen. Yet most folks rely on their physical senses, relying solely on what they can see, touch, weigh, and measure. I've often thought about Thomas in the Bible and what must have been going through his head to say, "Until I see His hands, feel the wounds of the nails, and put my hand to His side, I won't believe what you are saying." Oh, I get being skeptical to what cannot be explained. For safety's sake, I'm someone who wants a tangible, rational explanation for things in life. When something goes up, I expect there's a down. When something goes left, I expect there's a right. When things don't add up in the way that I've been told life works, it's confronting. When I look at leadership through this lens, I can better understand why my expectations of others haven't often been met. The majority of folks don't have the ability to cope with things that don't seem to make sense. Speaking about an intangible force that ensures the world keeps on spinning is more than just the universal law of gravity. That's God. And there's no simple explanation. Try to wrap your head around how the ground beneath your feet is actually suspended in mid-air, circling around a sun. Forces of nature like tornados and thunderstorms leave all folks helpless and feeling out of control. Because they are. It's not that most folks are ignorant about forces that are unseen and intangible. It's just they choose not to acknowledge their very power - and the amount of intelligence that is accessible when acknowledged. When I opened my business over 20 years ago and got into teaching leadership, I thought there was a simplicity to the work, where if certain principles were understood you could thrive. Over time, I've discovered that's just not true. Much of what occurs on the planet and in everyday life is entangled with cosmic alignment. People create all sorts of stories so they can wrap their head around that, so it's easier to digest rather than just understanding there are some things that you cannot explain. And again, for me, that's God. When I brought God into my body of leadership work, it started to make sense in ways that are hard to describe. There are no expectations about this plus that equals something else, as with intangible, unseen forces, the equation can have exponential results that cannot be explained. There is a way leadership comes alive when you make room for what cannot be explained. The moments when reason falls short and human understanding runs out are often the moments when the most extraordinary answers arrive. I have seen doors open that no strategy could have forced. I have watched solutions appear in the exact moment they were needed. That is what happens when you lead with an awareness of the One who holds it all together. The results may not make sense on paper, yet they carry a power that shapes lives and outlasts you. ACTION: The Upside Challenge for the week is to choose one leadership challenge you are facing right now. Write down what you can see and measure. Then name what you sense is also shaping the outcome — a conversation that came at just the right time, a shift in someone’s openness, an inner knowing you can’t ignore, a divine alignment that placed the right person in your path. Let both guide your next step.
By Lisa Marie Platske
•
January 5, 2026
As I look at how to move forward with a new year...I’m tasked with identifying what to do to take action in the here and now. It sometimes feels hard... which is why I’m grateful for friends who lend a listening ear. It feels as if no matter how much I wipe the surface of my white board, my old writing shows through. Leaders face this challenge all the time. ~ How to erase what’s holding them back... ... and how to embrace what will propel them forward without old stories seeping through. I believe that’s why this time of year is confronting for people. They’re faced with the dilemma of honestly facing whether they’ve taken action on what they said they wanted last year ... and looking at how much energy and effort they put into their commitments... while assessing what's still flippin' gettin' in the way. Some people run and hide – and then lie to themselves. Others play the blame game. Only the courageous take personal responsibility for their shortcomings... with renewed energy to do better moving forward. To do this, you’ve got to get curious. Looking at where you’re at in this moment will determine how successful you will be tomorrow. And, you can’t get to self-regulation without self-awareness so that’s also critical. You’re born with a certain success set point and tolerance for risk... ... as well as a boatload of behavioral characteristics... ... some which serve you and others that get in the way of your success. Over time, you can make adjustments or choose to step into old habits. Blind spots are places we just can’t see on our own. Upside Leaders was born out of my desire to walk alongside leaders in this very space... where the unseen becomes visible, and small, intentional shifts create lasting transformation. When I spoke with a friend, he said perhaps it's just allowing for a small shift to the left or right, rather than an uncovering. For me that 1% tilt has made all the difference... ... especially when I look through that lens with humility... ... which precedes personal and professional growth. You cannot improve where you’re headed unless you improve yourself. See this as a time to erase what is no longer relevant... put some effort into making sure the old writing on your "white board" doesn't seep through. You are writing a new story. ... look in the mirror... ... and commit to doing better. ACTION: The Upside Challenge for the week is to look at your current goals and circle the one that feels the most familiar. Challenge yourself to reimagine it and to stretch it by 1%. Ask, “ What would this look like if I led with full conviction instead of comfort? ” Then pause and listen for what you’re being asked to release so greater vision can unfold through you.
By Lisa Marie Platske
•
December 29, 2025
Most folks are introverts at heart. They prefer to hole up and live inside their cave vs. venturing out to try something new. And most folks have a lot of excuses when you invite them to experience something that will require them to stretch their growth edges. ~ "I don't like to travel." ~ "Traveling is hard." ~ "I can't be away from my family." ~ "My business can't run without me." ~ "It's too much money." The thing is ... you've got to escape your cave—and be with other people. This isn't optional. It's how your ideas and path gets challenged in ways that are easier than finding out you're one decision from going out of business because you didn't see that train coming. When you do choose to connect with other folks, it's important that you're choosy with who you give your precious time to and where. That means if you go someplace that's free or cheap, that's likely the depth of the conversations you'll have. I get invited to lots of seminars, mastermind groups, and peer networking circles. Most of the invites are for me to come for free because having me in the room is valuable. I turn most of them down and go to the events that cost money. Why? Because there are TONS of free or cheap places to go to hang out with others in business ... and if that's where you spend your time and energy, you'll be stuck in the same place 5 years from now. When you come to an Upside Thinking event, you notice the folks around you are a little different. So if you're not showing up at least once a year at an Upside Thinking event, you're missing out on something important. Personally, I go to about 5 meetings a year where I seek to NOT be the smartest person in the room, actively inviting folks to challenge everything I'm saying. You should do the same. ACTION: The Upside Challenge for the week is to commit to attending at least one high-caliber event in the next twelve months where the investment of time, travel, and money feels like a stretch. Choose a room where you expect to be challenged, not affirmed, and where the conversations push you to see blind spots you didn’t know you had. Put it on your calendar now so it’s a non-negotiable.
By Lisa Marie Platske
•
December 22, 2025
This message comes three days before Christmas, a season that calls us back to love and light, from a place of deep gratitude and a depth of humility that has me moved to tears. From the Festival of Lights to the upcoming New Year's festivities, celebrations are all around. Parties, gift giving and conversations about being merry and jolly seem to fill the air a bit more during this time of year. Yet, this experience isn't true for everyone. I am mindful that this time of year doesn't bring lightness and joy for all. It is a time of year that can trigger memories of years gone by... ... broken dreams and longing for people you wish you could pick up the phone and hear their voice one more time. If you have lost a loved one this year, or simply feel alone, even in a room filled with people, my heart goes out to you . I have experienced this countless times in my life while trying my best to pretend everything was good in my world. This past year has carried both challenges and triumphs, each one a reminder of how faithfully God shapes us through every season and strengthens us for what is next. If you suffered a loss that feels paralyzing and sometimes feel like you can't breathe while everyone makes merry, I celebrate the richness and depth of your emotions. You are appreciated. For who you are. For where you are at this moment. For how deeply, and passionately you care about others. And, for all that you are. You, my dear friend, are loved right now, more than my words could ever express. So, have courage, muster up the strength to pick up the phone and call someone if you need to. Remember the world needs you and your brilliance. And, yes, it’s possible to be both whole and gracefully broken open. It simply allows more of your light to be seen. Keep on shining brightly. As Christmas draws near, may this season wrap you in peace and remind you of the love and light that surround you. Whether this year has left you celebrating or healing, know that your presence matters and your light is needed. Merry Christmas... May the days ahead bring you strength, hope, and unexpected joy that warms your heart. ACTION: The Upside Challenge for the week is to identify and celebrate quiet wins. Before the year ends, name three wins from your organization that didn’t make headlines yet shaped growth. Share them with your people to remind them that every contribution matters.
By Lisa Marie Platske
•
December 15, 2025
There are forces in the world that are intangible and unseen. Yet most folks rely on their physical senses, relying solely on what they can see, touch, weigh, and measure. I've often thought about Thomas in the Bible and what must have been going through his head to say, "Until I see His hands, feel the wounds of the nails, and put my hand to His side, I won't believe what you are saying." Oh, I get being skeptical to what cannot be explained. For safety's sake, I'm someone who wants a tangible, rational explanation for things in life. When something goes up, I expect there's a down. When something goes left, I expect there's a right. When things don't add up in the way that I've been told life works, it's confronting. When I look at leadership through this lens, I can better understand why my expectations of others haven't often been met. The majority of folks don't have the ability to cope with things that don't seem to make sense. Speaking about an intangible force that ensures the world keeps on spinning is more than just the universal law of gravity. That's God. And there's no simple explanation. Try to wrap your head around how the ground beneath your feet is actually suspended in mid-air, circling around a sun. Forces of nature like tornados and thunderstorms leave all folks helpless and feeling out of control. Because they are. It's not that most folks are ignorant about forces that are unseen and intangible. It's just they choose not to acknowledge their very power - and the amount of intelligence that is accessible when acknowledged. When I opened my business over 20 years ago and got into teaching leadership, I thought there was a simplicity to the work, where if certain principles were understood you could thrive. Over time, I've discovered that's just not true. Much of what occurs on the planet and in everyday life is entangled with cosmic alignment. People create all sorts of stories so they can wrap their head around that, so it's easier to digest rather than just understanding there are some things that you cannot explain. And again, for me, that's God. When I brought God into my body of leadership work, it started to make sense in ways that are hard to describe. There are no expectations about this plus that equals something else, as with intangible, unseen forces, the equation can have exponential results that cannot be explained. There is a way leadership comes alive when you make room for what cannot be explained. The moments when reason falls short and human understanding runs out are often the moments when the most extraordinary answers arrive. I have seen doors open that no strategy could have forced. I have watched solutions appear in the exact moment they were needed. That is what happens when you lead with an awareness of the One who holds it all together. The results may not make sense on paper, yet they carry a power that shapes lives and outlasts you. ACTION: The Upside Challenge for the week is to choose one leadership challenge you are facing right now. Write down what you can see and measure. Then name what you sense is also shaping the outcome — a conversation that came at just the right time, a shift in someone’s openness, an inner knowing you can’t ignore, a divine alignment that placed the right person in your path. Let both guide your next step.
