Living Your Priorities

Lisa Marie Platske • February 15, 2016

 Last week I wrote about not taking fast action in life and began the article with a Jim Rohn quote.


“If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.”


This week I have a Part II to this piece but am sharing from a very personal angle. Hold on to your seats, I’m about to get very vulnerable…..and this is a long one.


On day 2 at Design Your Destiny Live, I spend most of the afternoon speaking about the 4th leadership pillar, Live Your Priorities.



Design Your Destiny LIVE – 2016


I’ve often said that you can tell a lot about a person by how they spend their time, energy, and money.


In my work, I’ve been fascinated by people who want/expect others to invest in their products and services yet they aren’t willing to invest time and money in products and services that would benefit them. For example, every coach should have a coach. ((But, I digress… I could write volumes on this universal law, however, it isn’t our focus for today’s Upside Thought.))

While I take a vacation every 2 months and spend time with my family and friends, this is a pillar I struggle with for the same reasons most people struggle with it.


Here are some of the thoughts that run through my head as I live my priorities:


  • I’m selfish.
  • People are depending on me. Who am I to ________ (fill in the blank) want that/do that/take time off, etc.
  • I will disappoint _______ (my clients, my family, my friends…) if I do that.


Two Sunday’s ago, my husband got a call that his father, who had been diagnosed with prostate, liver and bone cancer and had been in and out of the hospital for 2 months, was refusing to go back to the hospital for treatment.


We decided we needed to leave for Wisconsin immediately.


Within 2 hours of the call, I had us booked on a flight, made a rental car reservation, arranged for accommodations at a local bed & breakfast, and packed our suitcases for the trip. And, within less than 12 hours we were in the air and on our way.


Priorities.


Do you know what your priorities are? Do you live them?


I’m clear that my priorities are faith, family, and friends – and that is where I spend my time and money.


I don’t always get it right. I make BIG mistakes and disappoint people. Fortunately, I believe in mercy and forgiveness for everyone, myself included.


When we got on that plane my mind was reeling.


What was I going to do with all of the appointments I had scheduled for the week?


As I shared last week, I work with action-takers and difference makers — brilliant, talented, highly-driven women who are making a big difference in the world by using their genius


In looking at my calendar, I realized I had appointments scheduled with new and existing clients, speakers from Design Your Destiny LIVE, my team, a VIP retreat day with a client who was flying in from Santa Cruz, and many of the women who attended Design Your Destiny LIVE who had invested in a special Super Givers call with me.


Ugh.


In reality, when I booked the flight, I planned on driving back to the bed and breakfast to take my calls.


However, on the 4-hour drive from the airport to my in-laws, I was thinking “How am I ever going to make this work? Someone is going to end up not getting the best of me….”


As I shared last week, we all get the same 24 hours a day.


What you do with that 24 hours is what matters.


I kept in close contact with my executive assistant, Sheri, who is a rock star and shares my same values.


She suggested I cancel everything and she would serve as a buffer — but I couldn’t let go.


I allowed her to cancel my calls with the team and speakers from the event but held on to the VIP day, client calls, and Super Givers event.


And, because my father-in-law was chatting with us and seemed to be doing okay, my husband suggested we fly back early. (I had booked us a return flight on Sunday.)


Sheri and I spoke and she again suggested that I cancel everything, stating that I have an incredibly loving Upside community and people would understand.


I agreed to re-scheduling the VIP day but shared that we may go back early so I could take the client calls in the morning, visit my father-in-law, and then drive back to the bed and breakfast for the Super Givers event in the afternoon – and then back to my in-laws.Grace


Sheri sighed.


After our call, I went over to visit my father-in-law.


Unfortunately, his situation had changed dramatically.


Within less than 12 hours, he was no longer talkative but in and out of consciousness and not coherent.


I sat with him for hours at the side of his bed whispering words of comfort and squeezing his hand. By the time I got back to the bed and breakfast, I was emotionally drained.


But, in the back of my mind, I felt I was failing my clients and just couldn’t let go.


I had been waking up at 4am for the past 3 days to answer emails from clients, once again not wanting to disappoint anyone, and already feeling like a failure because I couldn’t do it all.


Because I couldn’t let go of feeling as if I would be disappointing my clients and those who signed up for the Super Givers call, I waited until less than 24 hours when it was clear that he was in his final hours before letting Sheri cancel what was left on my calendar.


What’s amazing is that many of my clients reached out expressing their love and support when Sheri shared that I was dealing with a family emergency.


On Saturday morning (my mother-in-law’s birthday) we got the call that my father-in-law had breathed his last breath.


Jim and I got to spend the day with his family and it was a good day considering the circumstances.


Because family is a priority, I choose to drop everything and live my priorities. (As you can see, it wasn’t easy and I’m grateful for Sheri’s support as she reminded me how loving this Upside community is.)


The next morning Jim and I flew home after an emotionally-charged week.


While I was dreading all of the unpacking and laundry, I was greeted with a ½ dozen letters from women who attended Design Your Destiny LIVE, expressing their gratitude the content and how I show up as a leader in the world. Now, my heart was filled with joy.


Live. Your. Priorities.


Not mine.


Yours.


ACTION ITEM: The Upside Challenge of the week is to be clear about your priorities – and ensure you’re set up to live them. If you’re not sure, examine where you’re spending your time and money.

By Lisa Marie Platske April 28, 2025
According to MIT professor Pierre Azoulay, who analyzed 2.7 million people who founded companies between 2007 and 2014, a person who starts a company at age 50 is TWICE as likely to get acquired or go public than a founder at 30. Here are some specific examples: ~ Vera Wang didn’t design a dress until she was 40. ~ Mary Kay Ash started Mary Kay Cosmetics at 45—the same age Henry Ford was when he created the world-changing Model T car in 1908. ~ Arianna Huffington started The Huffington Post when she was 55, and Louise Hay launched Hay House at 58. ~ Writer Harry Bernstein published his first book at 96—then went on to write three more before he died at 101, commenting that his 90s were the “most productive years” of his life. You have opportunities all around you. There will always be people who will tell you you're ~ Too old, ~ Too young, ~ Too inexperienced, ~ Too experienced, … …and the list goes on and on. Life happens in the here and now, moment by moment. Don’t subscribe to someone’s timeline for your life. Don’t let a fear-based approach put an expiration date on you or your dreams. You only get one life. I’ve had people tell me I should slow down, that at my age I should be content with what I’ve built. And I know in my soul—I’m just getting started. If you feel the same pull, a Private, Leadership Retreat might be the place to step away, challenge what’s holding you back, and step fully into what’s next. Be clear about Who You Are, What You Want, and Why it Matters, so you can do what you love—and keep doing it—from a place of choice. ... Because that’s how you get to the health, happiness, success, and meaning that will give you an inner peace that few folks ever get to experience in this lifetime.  ACTION: The Upside Challenge for the week is to examine where you might have bought into a commonly held belief about who you are that gets in the way and limits what you want. Challenge it. Then, defy it. Choose an action step in direct opposition to that false belief. Because the world needs you and your brilliance. Now more than ever. Go shine your light. And at 55, I am clear I'm just getting started...
By Lisa Marie Platske April 21, 2025
For years, I hung around with folks who told me I had to build an empire. And to build an empire, I needed: More clients More employees More products More space More revenue More choices Because this is what success looks like. Yet, it really was just more complication. And it made me dread doing the work that I once loved. Over time, I got the "more" I really needed was focus… and belief in God's grace and favor. I've been in a season of letting go. 100% of what I'm doing has been under examination for about 15 months. I've been looking at all the areas that may be costing me money, time, and energy I don’t need to spend. I've said good-bye to entire product lines, software, and processes. I've also been purging what’s in my home and closet, examining the clothes in my wardrobe, and what’s in the garage and barn. All of this has allowed me to untether from what I own. None of these things define me. When I left federal law enforcement, I remember feeling lost. I turned in my badge, my gun, and what felt like my identity. I am not my business, my sales, my revenue, -- or even my profits. The focus has been to simplify — and not add more "stuff" to my life. I've got folks who come to me with: Complicated systems Employee hassles Warehouse worries ... ... and more line items than in a Senate appropriations bill. And there's some value they get from having a business that looks like that. What do you get from creating complexity in your life?!? I promise you that you get something. The questions I've been asking myself louder every day are: ~ "Does this get me closer to living out my Divine mission?" ~ "Does this allow me to be a greater force for good on the planet?" If the answer is no, it's got to go. I see too many leaders carrying weight they were never meant to carry, overwhelmed by things that were never theirs to hold. They know something needs to shift, and they don’t step back long enough to make it happen. That’s why I’m intentional about creating space for leaders to reset and realign. Because clarity doesn’t come from doing more—it comes from stripping away the unnecessary. If you’ve been feeling that nudge to step away from the noise and get clear on what actually matters, consider scheduling a Private, Leadership retreat at Summit Hills Farm. I have a limited number of private retreat days available for 2025.  ACTION: The Upside Challenge for the week is to identify one thing adding complexity without real value. Ask yourself: Does this align with my Divine mission? Is it making a real impact? Would letting go create more space for what matters? If not, release it. Less clutter, more clarity. Less doing, more purpose. The world doesn’t need more of your stuff—it needs you.
By Lisa Marie Platske April 18, 2025
Hope isn't a strategy. You can’t hope your way into a better job, career, or business. You can’t hope your way into a better relationship. And you can’t hope your way into a better life. I've watched people who "hope" others will trust them enough to do business with them. Or hire them for their dream job. Or "hope" that the most talented people out there will want to work with them in their company. Or "hope" that the man or woman of their dreams will show up on their doorstep and ask them out. Hope is defined as a "feeling of expectation and desire for a certain thing to happen." When invest time to get clear about who you are, what you want, and why it matters, it's more than just feeling your desire for something. You spent time, energy, and money creating clarity for your soul. This Upside leadership principle ensures you're not strong in only one area of your life - while being completely out of balance everywhere else. It keeps you from burning out after a year, or even a few. Because operating with clarity, confidence, and strategy ensures you get results that last. And that requires more than just hope. What kind of difference could that type of clarity make for you? If you want to be successful and profitable all areas of your life, this is the work I do so perhaps you're being called to dive in deeper to this community. Because the world needs you at your best. And hope isn’t the way to get there. ACTION: The Upside Challenge for the week is to identify one area where you’ve been hoping instead of leading. Where have you been waiting for a breakthrough instead of creating one? Take one decisive action today to move forward. Make the call. Send the email. Have the conversation. Do the work. Because God moves with you when you do.
By Lisa Marie Platske April 9, 2025
A few years ago, I felt as if I was on a hamster wheel in my business. It seemed as if I was in the same place every morning - and running fast. Maybe you can relate. I knew I needed someone else to take a look and see what I couldn't because I was too close to it. I sought out someone who would let me learn from their mistakes and not have to make them all on my own. That’s one of the greatest benefits of leadership coaching. Can you be a leader without it? Sure. Yet, the odds of you wildly succeeding are stacked against you for so many reasons. And the biggest one is, you will be light-years behind your competitors if you have to make all of the mistakes on your own. You can always benefit from wisdom gained through others' direct experience, thereby saving yourself a great deal of time and energy. And, you never outgrow the need for coaching. For example, although my leadership coaching and consulting give my clients insights into other industries and companies and have them consider questions they may never have thought about, I, too, have undergone gap analyses in my own business. With the help of others, over 15 months, I examined every single activity that every team member did as well as scrutinizing where my time gets INVESTED. I brought in someone to look at processes for operations, and had a firm conduct a financial audit. We re-wrote SOP's (standard operating procedures), streamlined systems, and eliminated duplication. Some of the questions that I asked were: ~ Is this the simplest way to do this? ~ Is this (action, system, app, etc.) truly needed to run the business? ~ Is everyone on the team committed to the mission, values, and vision of Upside Thinking? ~ What can be automated or done differently? ~ What am I missing? While I talk to business owners almost every day with these questions in mind, it was an interesting journey to do this for me and my business and understand how important it is to ensure the people around me are involved in the process despite this being my area of expertise. Sometimes you can’t see what’s in front of you on your own. You have to be willing to see a new perspective. And then you have to be willing to do something about it. Sometimes, you need to step out of your current environment completely to gain the perspective you’re missing. That’s why I create spaces where leaders can reflect, and recalibrate. If this resonates with you, consider signing up for a Private, Leadership Retreat Day at Summit Hills Farm in Richmond, Kentucky. Our Spring and Fall Upside Retreats are already sold out. And I have a limited number of private retreat days available for 2025. Make a plan to reset, gain clarity, and step fully into what’s next for you. ACTION: The Upside Challenge for the week is to be committed to personal development, understanding you can't see what's getting in the way on your own. So, where in your business or life do you need outside perspective? Be open to taking action to get the answers needed to move forward with greater ease. Remember, you’re here for a reason… …and the world needs you and your brilliance.
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By Lisa Marie Platske April 28, 2025
According to MIT professor Pierre Azoulay, who analyzed 2.7 million people who founded companies between 2007 and 2014, a person who starts a company at age 50 is TWICE as likely to get acquired or go public than a founder at 30. Here are some specific examples: ~ Vera Wang didn’t design a dress until she was 40. ~ Mary Kay Ash started Mary Kay Cosmetics at 45—the same age Henry Ford was when he created the world-changing Model T car in 1908. ~ Arianna Huffington started The Huffington Post when she was 55, and Louise Hay launched Hay House at 58. ~ Writer Harry Bernstein published his first book at 96—then went on to write three more before he died at 101, commenting that his 90s were the “most productive years” of his life. You have opportunities all around you. There will always be people who will tell you you're ~ Too old, ~ Too young, ~ Too inexperienced, ~ Too experienced, … …and the list goes on and on. Life happens in the here and now, moment by moment. Don’t subscribe to someone’s timeline for your life. Don’t let a fear-based approach put an expiration date on you or your dreams. You only get one life. I’ve had people tell me I should slow down, that at my age I should be content with what I’ve built. And I know in my soul—I’m just getting started. If you feel the same pull, a Private, Leadership Retreat might be the place to step away, challenge what’s holding you back, and step fully into what’s next. Be clear about Who You Are, What You Want, and Why it Matters, so you can do what you love—and keep doing it—from a place of choice. ... Because that’s how you get to the health, happiness, success, and meaning that will give you an inner peace that few folks ever get to experience in this lifetime.  ACTION: The Upside Challenge for the week is to examine where you might have bought into a commonly held belief about who you are that gets in the way and limits what you want. Challenge it. Then, defy it. Choose an action step in direct opposition to that false belief. Because the world needs you and your brilliance. Now more than ever. Go shine your light. And at 55, I am clear I'm just getting started...
By Lisa Marie Platske April 21, 2025
For years, I hung around with folks who told me I had to build an empire. And to build an empire, I needed: More clients More employees More products More space More revenue More choices Because this is what success looks like. Yet, it really was just more complication. And it made me dread doing the work that I once loved. Over time, I got the "more" I really needed was focus… and belief in God's grace and favor. I've been in a season of letting go. 100% of what I'm doing has been under examination for about 15 months. I've been looking at all the areas that may be costing me money, time, and energy I don’t need to spend. I've said good-bye to entire product lines, software, and processes. I've also been purging what’s in my home and closet, examining the clothes in my wardrobe, and what’s in the garage and barn. All of this has allowed me to untether from what I own. None of these things define me. When I left federal law enforcement, I remember feeling lost. I turned in my badge, my gun, and what felt like my identity. I am not my business, my sales, my revenue, -- or even my profits. The focus has been to simplify — and not add more "stuff" to my life. I've got folks who come to me with: Complicated systems Employee hassles Warehouse worries ... ... and more line items than in a Senate appropriations bill. And there's some value they get from having a business that looks like that. What do you get from creating complexity in your life?!? I promise you that you get something. The questions I've been asking myself louder every day are: ~ "Does this get me closer to living out my Divine mission?" ~ "Does this allow me to be a greater force for good on the planet?" If the answer is no, it's got to go. I see too many leaders carrying weight they were never meant to carry, overwhelmed by things that were never theirs to hold. They know something needs to shift, and they don’t step back long enough to make it happen. That’s why I’m intentional about creating space for leaders to reset and realign. Because clarity doesn’t come from doing more—it comes from stripping away the unnecessary. If you’ve been feeling that nudge to step away from the noise and get clear on what actually matters, consider scheduling a Private, Leadership retreat at Summit Hills Farm. I have a limited number of private retreat days available for 2025.  ACTION: The Upside Challenge for the week is to identify one thing adding complexity without real value. Ask yourself: Does this align with my Divine mission? Is it making a real impact? Would letting go create more space for what matters? If not, release it. Less clutter, more clarity. Less doing, more purpose. The world doesn’t need more of your stuff—it needs you.
By Lisa Marie Platske April 18, 2025
Hope isn't a strategy. You can’t hope your way into a better job, career, or business. You can’t hope your way into a better relationship. And you can’t hope your way into a better life. I've watched people who "hope" others will trust them enough to do business with them. Or hire them for their dream job. Or "hope" that the most talented people out there will want to work with them in their company. Or "hope" that the man or woman of their dreams will show up on their doorstep and ask them out. Hope is defined as a "feeling of expectation and desire for a certain thing to happen." When invest time to get clear about who you are, what you want, and why it matters, it's more than just feeling your desire for something. You spent time, energy, and money creating clarity for your soul. This Upside leadership principle ensures you're not strong in only one area of your life - while being completely out of balance everywhere else. It keeps you from burning out after a year, or even a few. Because operating with clarity, confidence, and strategy ensures you get results that last. And that requires more than just hope. What kind of difference could that type of clarity make for you? If you want to be successful and profitable all areas of your life, this is the work I do so perhaps you're being called to dive in deeper to this community. Because the world needs you at your best. And hope isn’t the way to get there. ACTION: The Upside Challenge for the week is to identify one area where you’ve been hoping instead of leading. Where have you been waiting for a breakthrough instead of creating one? Take one decisive action today to move forward. Make the call. Send the email. Have the conversation. Do the work. Because God moves with you when you do.
By Lisa Marie Platske April 9, 2025
A few years ago, I felt as if I was on a hamster wheel in my business. It seemed as if I was in the same place every morning - and running fast. Maybe you can relate. I knew I needed someone else to take a look and see what I couldn't because I was too close to it. I sought out someone who would let me learn from their mistakes and not have to make them all on my own. That’s one of the greatest benefits of leadership coaching. Can you be a leader without it? Sure. Yet, the odds of you wildly succeeding are stacked against you for so many reasons. And the biggest one is, you will be light-years behind your competitors if you have to make all of the mistakes on your own. You can always benefit from wisdom gained through others' direct experience, thereby saving yourself a great deal of time and energy. And, you never outgrow the need for coaching. For example, although my leadership coaching and consulting give my clients insights into other industries and companies and have them consider questions they may never have thought about, I, too, have undergone gap analyses in my own business. With the help of others, over 15 months, I examined every single activity that every team member did as well as scrutinizing where my time gets INVESTED. I brought in someone to look at processes for operations, and had a firm conduct a financial audit. We re-wrote SOP's (standard operating procedures), streamlined systems, and eliminated duplication. Some of the questions that I asked were: ~ Is this the simplest way to do this? ~ Is this (action, system, app, etc.) truly needed to run the business? ~ Is everyone on the team committed to the mission, values, and vision of Upside Thinking? ~ What can be automated or done differently? ~ What am I missing? While I talk to business owners almost every day with these questions in mind, it was an interesting journey to do this for me and my business and understand how important it is to ensure the people around me are involved in the process despite this being my area of expertise. Sometimes you can’t see what’s in front of you on your own. You have to be willing to see a new perspective. And then you have to be willing to do something about it. Sometimes, you need to step out of your current environment completely to gain the perspective you’re missing. That’s why I create spaces where leaders can reflect, and recalibrate. If this resonates with you, consider signing up for a Private, Leadership Retreat Day at Summit Hills Farm in Richmond, Kentucky. Our Spring and Fall Upside Retreats are already sold out. And I have a limited number of private retreat days available for 2025. Make a plan to reset, gain clarity, and step fully into what’s next for you. ACTION: The Upside Challenge for the week is to be committed to personal development, understanding you can't see what's getting in the way on your own. So, where in your business or life do you need outside perspective? Be open to taking action to get the answers needed to move forward with greater ease. Remember, you’re here for a reason… …and the world needs you and your brilliance.
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