Living Your Priorities

Lisa Marie Platske • February 15, 2016

 Last week I wrote about not taking fast action in life and began the article with a Jim Rohn quote.


“If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.”


This week I have a Part II to this piece but am sharing from a very personal angle. Hold on to your seats, I’m about to get very vulnerable…..and this is a long one.


On day 2 at Design Your Destiny Live, I spend most of the afternoon speaking about the 4th leadership pillar, Live Your Priorities.



Design Your Destiny LIVE – 2016


I’ve often said that you can tell a lot about a person by how they spend their time, energy, and money.


In my work, I’ve been fascinated by people who want/expect others to invest in their products and services yet they aren’t willing to invest time and money in products and services that would benefit them. For example, every coach should have a coach. ((But, I digress… I could write volumes on this universal law, however, it isn’t our focus for today’s Upside Thought.))

While I take a vacation every 2 months and spend time with my family and friends, this is a pillar I struggle with for the same reasons most people struggle with it.


Here are some of the thoughts that run through my head as I live my priorities:


  • I’m selfish.
  • People are depending on me. Who am I to ________ (fill in the blank) want that/do that/take time off, etc.
  • I will disappoint _______ (my clients, my family, my friends…) if I do that.


Two Sunday’s ago, my husband got a call that his father, who had been diagnosed with prostate, liver and bone cancer and had been in and out of the hospital for 2 months, was refusing to go back to the hospital for treatment.


We decided we needed to leave for Wisconsin immediately.


Within 2 hours of the call, I had us booked on a flight, made a rental car reservation, arranged for accommodations at a local bed & breakfast, and packed our suitcases for the trip. And, within less than 12 hours we were in the air and on our way.


Priorities.


Do you know what your priorities are? Do you live them?


I’m clear that my priorities are faith, family, and friends – and that is where I spend my time and money.


I don’t always get it right. I make BIG mistakes and disappoint people. Fortunately, I believe in mercy and forgiveness for everyone, myself included.


When we got on that plane my mind was reeling.


What was I going to do with all of the appointments I had scheduled for the week?


As I shared last week, I work with action-takers and difference makers — brilliant, talented, highly-driven women who are making a big difference in the world by using their genius


In looking at my calendar, I realized I had appointments scheduled with new and existing clients, speakers from Design Your Destiny LIVE, my team, a VIP retreat day with a client who was flying in from Santa Cruz, and many of the women who attended Design Your Destiny LIVE who had invested in a special Super Givers call with me.


Ugh.


In reality, when I booked the flight, I planned on driving back to the bed and breakfast to take my calls.


However, on the 4-hour drive from the airport to my in-laws, I was thinking “How am I ever going to make this work? Someone is going to end up not getting the best of me….”


As I shared last week, we all get the same 24 hours a day.


What you do with that 24 hours is what matters.


I kept in close contact with my executive assistant, Sheri, who is a rock star and shares my same values.


She suggested I cancel everything and she would serve as a buffer — but I couldn’t let go.


I allowed her to cancel my calls with the team and speakers from the event but held on to the VIP day, client calls, and Super Givers event.


And, because my father-in-law was chatting with us and seemed to be doing okay, my husband suggested we fly back early. (I had booked us a return flight on Sunday.)


Sheri and I spoke and she again suggested that I cancel everything, stating that I have an incredibly loving Upside community and people would understand.


I agreed to re-scheduling the VIP day but shared that we may go back early so I could take the client calls in the morning, visit my father-in-law, and then drive back to the bed and breakfast for the Super Givers event in the afternoon – and then back to my in-laws.Grace


Sheri sighed.


After our call, I went over to visit my father-in-law.


Unfortunately, his situation had changed dramatically.


Within less than 12 hours, he was no longer talkative but in and out of consciousness and not coherent.


I sat with him for hours at the side of his bed whispering words of comfort and squeezing his hand. By the time I got back to the bed and breakfast, I was emotionally drained.


But, in the back of my mind, I felt I was failing my clients and just couldn’t let go.


I had been waking up at 4am for the past 3 days to answer emails from clients, once again not wanting to disappoint anyone, and already feeling like a failure because I couldn’t do it all.


Because I couldn’t let go of feeling as if I would be disappointing my clients and those who signed up for the Super Givers call, I waited until less than 24 hours when it was clear that he was in his final hours before letting Sheri cancel what was left on my calendar.


What’s amazing is that many of my clients reached out expressing their love and support when Sheri shared that I was dealing with a family emergency.


On Saturday morning (my mother-in-law’s birthday) we got the call that my father-in-law had breathed his last breath.


Jim and I got to spend the day with his family and it was a good day considering the circumstances.


Because family is a priority, I choose to drop everything and live my priorities. (As you can see, it wasn’t easy and I’m grateful for Sheri’s support as she reminded me how loving this Upside community is.)


The next morning Jim and I flew home after an emotionally-charged week.


While I was dreading all of the unpacking and laundry, I was greeted with a ½ dozen letters from women who attended Design Your Destiny LIVE, expressing their gratitude the content and how I show up as a leader in the world. Now, my heart was filled with joy.


Live. Your. Priorities.


Not mine.


Yours.


ACTION ITEM: The Upside Challenge of the week is to be clear about your priorities – and ensure you’re set up to live them. If you’re not sure, examine where you’re spending your time and money.

By Lisa Marie Platske February 9, 2026
“You can’t quit your job to open a business. You don’t even know anything about business.” I get it. Taking a leap of faith doesn’t make sense. That’s why it’s called faith. So I took the leap of faith anyway. “That’s not the way we do that here.” I understand. And I created a new way of doing business that is more effective—and fun! “Why must you be such a troublemaker?” I don’t know what you mean. I get there are rules within the system—and I chose to create a new system. “That’s not possible.” Sure it is. I just did it. “You’re being reckless. You have responsibilities.” It depends on how you look at it. I see unlimited possibilities. These are real-life conversations I've had with folks in different seasons of my life. See, the rewards of courageous leadership are immense. Questioning 'what if...' to create 'what is' has been my journey. And it’s probably yours, too. You can’t live out your mission by playing by the rules of a broken world. Don’t let the “we’ve always done it this way” paradigm get in the way of making a positive difference on the planet. Remember, there’s always a way. ACTION: The Upside Challenge for the week is to stop letting “we’ve always done it this way” slow your impact. Take a process, workflow, or system that isn’t serving your mission and start redesigning it. Remember, there’s always a way to make a bigger difference and it starts with your decision to do things differently.
By Lisa Marie Platske February 2, 2026
You have been hard-wired for greatness so stop trying so hard to be something other than who you are. I see it all the time. Folks who tie themselves into knots, seeking the approval of others. Oh, it's not conscious. Most leaders would tell you that they're comfortable being their own boss, in charge of their time. Behind closed doors, many of them have told me something different. And that's because conflict, being misunderstood, and being vilified are pretty crummy. Most folks want to be liked. They want to be valued and appreciated for the effort they've put in. Your greatest gift to the planet is to be fully, completely, and unapologetically who you are. Doing that may come with some pretty harsh consequences ... which is why most leaders are willing to sell out. The thing that isn't always self-evident about compromising your values and beliefs is that every night you're stuck with you. You have to look at yourself in the mirror. You are the only one who understands the choices you've made—right, wrong, or indifferent. When the day is done, the truth always meets you in the quiet. It asks whether you stood in integrity or traded pieces of yourself to keep the peace. Leadership requires decisions that don’t win applause. It often asks you to hold your ground when others want you to bend. Living aligned with who you are may cost you approval or relationships. Yet, it will never cost you your soul. ACTION: The Upside Challenge for the week is to name a decision you’ve been avoiding because it feels risky or uncomfortable. It could be ending a partnership that no longer serves your vision, raising the standards for a client, or closing a door that keeps you from your calling. Take one bold, aligned action this week that honors your integrity and the leader you were created to be.
By Lisa Marie Platske January 26, 2026
"Many persons have a wrong idea of what constitutes true happiness. It is not attained through self-gratification but through fidelity to a worthy purpose." ~ Helen Keller Purpose. The dictionary definition is, " the reason for which something is done or created or for which something exists. " You were put on the planet for a reason ... a purpose. And, part of the joy of the journey is to be in the discovery and fulfillment of that divine purpose . Perhaps that's why Helen Keller said what she said. Too often, folks get sidetracked by fame and fortune, or comfort and easy. While they each have their allure, they will never bring you happiness. True happiness comes from meaning. Over the decades, there have been countless subjects and research projects on the topic of happiness. The results of all of them have pointed back to this truth. When I think about the leaders that I've had the privilege of working with, the ones that were the happiest weren't the ones that had situations that were easy. Actually, life came down pretty hard on some of them and they were in peril. While they came to me seeking answers about how to right the ship, the journey rarely involved signing a multi-million dollar deal that got them to happiness island. It was the ability to peel away each layer of their circumstances and see it through the lens of their divine mission and purpose. ACTION: The Upside Challenge for the week is to notice where your influence thrive. At times, we can lose sight of what truly matters. So today, observe the work, conversations, and moments where you naturally make a difference. Do more of those things, even in small ways. Your purpose is revealed in the places where your leadership produces impact and meaning.
By Lisa Marie Platske January 19, 2026
Choice. Direction. Commitment. Consistent Action. Rinse and repeat. If you do this, a lot can change in a year. There was a season where most folks in my industry started cutting back—and I did the opposite. I doubled down on the number of hours I was investing in my business. I created new programming for my live events, and I hired 4 new people. At the time, I also chose to invest in myself and upped my personal commitment to excellence in every area of my life, getting up early and doing the work physically, mentally, intellectually, spiritually, financially, relationally, and creatively. My business expanded, my relationships grew stronger, and at the time, I released 18 pounds. See, most people are more committed to fixing what isn’t working that they can’t see what is working. They stop being grateful for what's right in front of them . They stop being able to see the miracles that are happening in front of their eyes. I recently had a private leadership retreat day with a guy who said, "If miracles were happening in my life, I'd certainly see them." He said it with conviction, bravado, and a tiny bit of arrogance. I called him on it and pointed out three things that were miracles in the making that had just happened in his life. When you focus solely on the problem, you always lose. Over the past year, when people were wondering what they were going to do over the weekend, I was thinking about this moment. Right here and right now. Today, I’m mapping out what’s going to happen over the next 12 – 24 months in my business—all while staying rooted in the here and now. Commit to excellence and your life will change. You will turn possibilities into realities. I’m a living proof. ACTION: The Upside Challenge for the week is to look at where you’ve been relying on experience instead of intention. Leaders sometimes can easily coast on what’s worked before, forgetting that excellence requires evolution. Identify one area where you’ve been leading on autopilot. It could be a system, relationship, or habit that could be sharper, more aligned, or more alive. Then refine it. Because you’re committed to mastery.
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By Lisa Marie Platske February 9, 2026
“You can’t quit your job to open a business. You don’t even know anything about business.” I get it. Taking a leap of faith doesn’t make sense. That’s why it’s called faith. So I took the leap of faith anyway. “That’s not the way we do that here.” I understand. And I created a new way of doing business that is more effective—and fun! “Why must you be such a troublemaker?” I don’t know what you mean. I get there are rules within the system—and I chose to create a new system. “That’s not possible.” Sure it is. I just did it. “You’re being reckless. You have responsibilities.” It depends on how you look at it. I see unlimited possibilities. These are real-life conversations I've had with folks in different seasons of my life. See, the rewards of courageous leadership are immense. Questioning 'what if...' to create 'what is' has been my journey. And it’s probably yours, too. You can’t live out your mission by playing by the rules of a broken world. Don’t let the “we’ve always done it this way” paradigm get in the way of making a positive difference on the planet. Remember, there’s always a way. ACTION: The Upside Challenge for the week is to stop letting “we’ve always done it this way” slow your impact. Take a process, workflow, or system that isn’t serving your mission and start redesigning it. Remember, there’s always a way to make a bigger difference and it starts with your decision to do things differently.
By Lisa Marie Platske February 2, 2026
You have been hard-wired for greatness so stop trying so hard to be something other than who you are. I see it all the time. Folks who tie themselves into knots, seeking the approval of others. Oh, it's not conscious. Most leaders would tell you that they're comfortable being their own boss, in charge of their time. Behind closed doors, many of them have told me something different. And that's because conflict, being misunderstood, and being vilified are pretty crummy. Most folks want to be liked. They want to be valued and appreciated for the effort they've put in. Your greatest gift to the planet is to be fully, completely, and unapologetically who you are. Doing that may come with some pretty harsh consequences ... which is why most leaders are willing to sell out. The thing that isn't always self-evident about compromising your values and beliefs is that every night you're stuck with you. You have to look at yourself in the mirror. You are the only one who understands the choices you've made—right, wrong, or indifferent. When the day is done, the truth always meets you in the quiet. It asks whether you stood in integrity or traded pieces of yourself to keep the peace. Leadership requires decisions that don’t win applause. It often asks you to hold your ground when others want you to bend. Living aligned with who you are may cost you approval or relationships. Yet, it will never cost you your soul. ACTION: The Upside Challenge for the week is to name a decision you’ve been avoiding because it feels risky or uncomfortable. It could be ending a partnership that no longer serves your vision, raising the standards for a client, or closing a door that keeps you from your calling. Take one bold, aligned action this week that honors your integrity and the leader you were created to be.
By Lisa Marie Platske January 26, 2026
"Many persons have a wrong idea of what constitutes true happiness. It is not attained through self-gratification but through fidelity to a worthy purpose." ~ Helen Keller Purpose. The dictionary definition is, " the reason for which something is done or created or for which something exists. " You were put on the planet for a reason ... a purpose. And, part of the joy of the journey is to be in the discovery and fulfillment of that divine purpose . Perhaps that's why Helen Keller said what she said. Too often, folks get sidetracked by fame and fortune, or comfort and easy. While they each have their allure, they will never bring you happiness. True happiness comes from meaning. Over the decades, there have been countless subjects and research projects on the topic of happiness. The results of all of them have pointed back to this truth. When I think about the leaders that I've had the privilege of working with, the ones that were the happiest weren't the ones that had situations that were easy. Actually, life came down pretty hard on some of them and they were in peril. While they came to me seeking answers about how to right the ship, the journey rarely involved signing a multi-million dollar deal that got them to happiness island. It was the ability to peel away each layer of their circumstances and see it through the lens of their divine mission and purpose. ACTION: The Upside Challenge for the week is to notice where your influence thrive. At times, we can lose sight of what truly matters. So today, observe the work, conversations, and moments where you naturally make a difference. Do more of those things, even in small ways. Your purpose is revealed in the places where your leadership produces impact and meaning.
By Lisa Marie Platske January 19, 2026
Choice. Direction. Commitment. Consistent Action. Rinse and repeat. If you do this, a lot can change in a year. There was a season where most folks in my industry started cutting back—and I did the opposite. I doubled down on the number of hours I was investing in my business. I created new programming for my live events, and I hired 4 new people. At the time, I also chose to invest in myself and upped my personal commitment to excellence in every area of my life, getting up early and doing the work physically, mentally, intellectually, spiritually, financially, relationally, and creatively. My business expanded, my relationships grew stronger, and at the time, I released 18 pounds. See, most people are more committed to fixing what isn’t working that they can’t see what is working. They stop being grateful for what's right in front of them . They stop being able to see the miracles that are happening in front of their eyes. I recently had a private leadership retreat day with a guy who said, "If miracles were happening in my life, I'd certainly see them." He said it with conviction, bravado, and a tiny bit of arrogance. I called him on it and pointed out three things that were miracles in the making that had just happened in his life. When you focus solely on the problem, you always lose. Over the past year, when people were wondering what they were going to do over the weekend, I was thinking about this moment. Right here and right now. Today, I’m mapping out what’s going to happen over the next 12 – 24 months in my business—all while staying rooted in the here and now. Commit to excellence and your life will change. You will turn possibilities into realities. I’m a living proof. ACTION: The Upside Challenge for the week is to look at where you’ve been relying on experience instead of intention. Leaders sometimes can easily coast on what’s worked before, forgetting that excellence requires evolution. Identify one area where you’ve been leading on autopilot. It could be a system, relationship, or habit that could be sharper, more aligned, or more alive. Then refine it. Because you’re committed to mastery.
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