Winning In Business and Life — Every Time!

Lisa Marie Platske • March 9, 2015


I like to win.


And, if I didn’t win, I’d rather not play.


Yes, that was my story for so many years.


With growth spurts that left me all arms and legs, I was tall and thin – and a bit awkward for most of my young adult years.


In high school, I signed up for the cross country team as I enjoyed running.


But, I didn’t know much about running or understand that “practice makes perfect” in all areas in life so I wasn’t all that good.


Rather than celebrating being part of the team or doing my best, I came up with excuses rather than feeling like a failure.


I became a master excuse maker.  (Not something I’m all that proud of….)


If I couldn’t be #1, I didn’t want to play.


This belief continued to show up in other areas throughout my life.


To me, not being #1 meant I wasn’t good enough.


If I didn’t excel at something, I’d take another path.


Now, you might think that was being resourceful but it was creative avoidance. (Have you ever done this?!?)


And, today, in my entrepreneurial journey, I’ve had some incredible successes.


I’ve been recognized for my leadership and vision by the National Association of Female Executives receiving their Women of Excellence Award in 2007, been honored with the Women Business Champion of the Year by the Small Business Administration – Santa Ana office, the Woman of the Year award from the For You Network as well as countless others.


I’ve gotten incredible accolades for someone so young. (Or, so I’ve been told.)


And, I’ve written several books, too. Four to be exact. (Next week is the release of #4 and I could use your help in spreading the word. Reply to this email if you are willing to share with your friends.)


My clients have made millions of dollars in their careers or businesses using my strategies. Yes, millions.


They have also “found” time, freeing themselves up to live the life they love.


There are still days I feel I “should” do more so I try to cram more into my 24 hours.


I was just speaking to my client about this, challenging her to discern whether she’s addicted to action – and she exclaimed, “That’s it!”


I get it.


I’ve been there, too, putting more to do on my “to do” list than I could ever accomplish.


Despite the list of my amazing accomplishments (often more in 24 hours than the average person does in a week), I end up unimpressed, dipping from my own bucket.


Have you ever done this?


Imagine what happens when you do this day after day after day…..


Without even realizing it, you may be setting yourself up to fail. When you’re a high performer or as my husband’s cousin calls me “an overachiever”, you expect to do more than is possible in any given day, thus setting yourself up to crash and burn.


Or, you don’t create a plan and just figure everything will all work out and it will all get done.


In either situation, you’re exhausted and feel like you’re not enough.


So, what can you do about this?


Here’s my strategy for winning in business and life – every time – and one I shared with my client that afternoon.


1. Know Your Capacity.


You get 24 hours a day. And, so do I. However, our bandwidth of what we can accomplish in that time is different. If you set yourself up to do more than you can handle, you’ll always fail. Be conscious and aware of what you can individually handle.


2. Create Opportunities to Succeed.


When I get on the phone with my mastermind partner twice a week (thank you Cathy Jennings), we each share 3 things we are going to accomplish that day. When we don’t meet, I do the same thing. At the end of each day, I go through my list and even if there are 10 more things that have come in, I celebrate all that I’ve done, rather than focus on all I have left to do. This builds the winner’s circle muscle where you see yourself having fun and getting it done!


3. Celebrate Small Wins As If They Were Big Wins.


You may wait to celebrate until you’ve done something earth shattering. I know that I’ve been there. Unfortunately, those moments in our lives are few and far between. Learn to celebrate the small wins as if you’d just done something heroic, like saveda life……because it just might be your own.


ACTION ITEM: The Upside Challenge this week is to go through these 3 steps to winning in business and life.


The world needs you and your brilliance.


Instead of focus on what others are doing, focus on your own journey.


I guarantee you, you’re pretty amazing.


Keep riding the Upside. It’s all Upside.

When Staying Liked Costs Your Soul

By Lisa Marie Platske • February 2, 2026
You have been hard-wired for greatness so stop trying so hard to be something other than who you are. I see it all the time. Folks who tie themselves into knots, seeking the approval of others. Oh, it's not conscious. Most leaders would tell you that they're comfortable being their own boss, in charge of their time. Behind closed doors, many of them have told me something different. And that's because conflict, being misunderstood, and being vilified are pretty crummy. Most folks want to be liked. They want to be valued and appreciated for the effort they've put in. Your greatest gift to the planet is to be fully, completely, and unapologetically who you are. Doing that may come with some pretty harsh consequences ... which is why most leaders are willing to sell out. The thing that isn't always self-evident about compromising your values and beliefs is that every night you're stuck with you. You have to look at yourself in the mirror. You are the only one who understands the choices you've made—right, wrong, or indifferent. When the day is done, the truth always meets you in the quiet. It asks whether you stood in integrity or traded pieces of yourself to keep the peace. Leadership requires decisions that don’t win applause. It often asks you to hold your ground when others want you to bend. Living aligned with who you are may cost you approval or relationships. Yet, it will never cost you your soul. ACTION: The Upside Challenge for the week is to name a decision you’ve been avoiding because it feels risky or uncomfortable. It could be ending a partnership that no longer serves your vision, raising the standards for a client, or closing a door that keeps you from your calling. Take one bold, aligned action this week that honors your integrity and the leader you were created to be.

The Joy of Living Your Divine Mission

By Lisa Marie Platske • January 26, 2026
"Many persons have a wrong idea of what constitutes true happiness. It is not attained through self-gratification but through fidelity to a worthy purpose." ~ Helen Keller Purpose. The dictionary definition is, " the reason for which something is done or created or for which something exists. " You were put on the planet for a reason ... a purpose. And, part of the joy of the journey is to be in the discovery and fulfillment of that divine purpose . Perhaps that's why Helen Keller said what she said. Too often, folks get sidetracked by fame and fortune, or comfort and easy. While they each have their allure, they will never bring you happiness. True happiness comes from meaning. Over the decades, there have been countless subjects and research projects on the topic of happiness. The results of all of them have pointed back to this truth. When I think about the leaders that I've had the privilege of working with, the ones that were the happiest weren't the ones that had situations that were easy. Actually, life came down pretty hard on some of them and they were in peril. While they came to me seeking answers about how to right the ship, the journey rarely involved signing a multi-million dollar deal that got them to happiness island. It was the ability to peel away each layer of their circumstances and see it through the lens of their divine mission and purpose. ACTION: The Upside Challenge for the week is to notice where your influence thrive. At times, we can lose sight of what truly matters. So today, observe the work, conversations, and moments where you naturally make a difference. Do more of those things, even in small ways. Your purpose is revealed in the places where your leadership produces impact and meaning.

Where Focus Goes, Expansion Flows

By Lisa Marie Platske • January 19, 2026

Holding It All Together Isn’t the Goal

By Lisa Marie Platske • January 12, 2026
No matter how happy someone may seem, they have moments when they question if they can go on. And no matter how strong someone may appear, they have days when they feel like they're falling apart. That's one of the most confusing aspects of leadership. See, most leaders feel that because they're the one at the helm steering the ship, they should have it together and be "on" 24x7. And that's unrealistic. Yet that belief has caused many leaders to sink their ship because of the inability to reach out and ask for help. No one can go it alone. Every leader needs someone to lean on. Phrases like "Only the strong survive." and "You gotta just 'man' up." do more damage than good. I learned this when I was working in Federal law enforcement and 9/11 hit. The superhuman requests to work hours that pushed the body to the limits were a recipe for certain disaster. Men and women who may have needed someone to talk to themselves to process their grief were thrust into the grim reality that they were needed more than ever—and needed to be stronger than they knew how to do. One of the NYPD beat cops that I had befriended was in the middle of a shift when he had a full-blown meltdown on 5th Avenue in New York City six months after 9/11. The walk of leadership never has been—and never will be—a solo affair. You need other folks around you that you can trust and rely on in good times and not-so-good times. And I'm not talking about a friend, spouse, or family member. I'm talking about a trusted advisor with whom you can turn matter what is working or on fire. Because every leader deserves a space to be real, to be guided, and to be reminded of the truth of who they are . The kind of space I’ve devoted my life to creating for those called to lead from purpose. And when leaders have that kind of support, the moments that once felt too heavy begin to make sense. They find the strength to keep going because they’re no longer doing it on their own. ACTION: The Upside Challenge for the week is to think and name one person who you can turn to when leadership feels heavy. Reach out to one of them this week. Tell the truth about where you are. Because even leaders need a place to lean.
More Posts

When Staying Liked Costs Your Soul

By Lisa Marie Platske • February 2, 2026
You have been hard-wired for greatness so stop trying so hard to be something other than who you are. I see it all the time. Folks who tie themselves into knots, seeking the approval of others. Oh, it's not conscious. Most leaders would tell you that they're comfortable being their own boss, in charge of their time. Behind closed doors, many of them have told me something different. And that's because conflict, being misunderstood, and being vilified are pretty crummy. Most folks want to be liked. They want to be valued and appreciated for the effort they've put in. Your greatest gift to the planet is to be fully, completely, and unapologetically who you are. Doing that may come with some pretty harsh consequences ... which is why most leaders are willing to sell out. The thing that isn't always self-evident about compromising your values and beliefs is that every night you're stuck with you. You have to look at yourself in the mirror. You are the only one who understands the choices you've made—right, wrong, or indifferent. When the day is done, the truth always meets you in the quiet. It asks whether you stood in integrity or traded pieces of yourself to keep the peace. Leadership requires decisions that don’t win applause. It often asks you to hold your ground when others want you to bend. Living aligned with who you are may cost you approval or relationships. Yet, it will never cost you your soul. ACTION: The Upside Challenge for the week is to name a decision you’ve been avoiding because it feels risky or uncomfortable. It could be ending a partnership that no longer serves your vision, raising the standards for a client, or closing a door that keeps you from your calling. Take one bold, aligned action this week that honors your integrity and the leader you were created to be.

The Joy of Living Your Divine Mission

By Lisa Marie Platske • January 26, 2026
"Many persons have a wrong idea of what constitutes true happiness. It is not attained through self-gratification but through fidelity to a worthy purpose." ~ Helen Keller Purpose. The dictionary definition is, " the reason for which something is done or created or for which something exists. " You were put on the planet for a reason ... a purpose. And, part of the joy of the journey is to be in the discovery and fulfillment of that divine purpose . Perhaps that's why Helen Keller said what she said. Too often, folks get sidetracked by fame and fortune, or comfort and easy. While they each have their allure, they will never bring you happiness. True happiness comes from meaning. Over the decades, there have been countless subjects and research projects on the topic of happiness. The results of all of them have pointed back to this truth. When I think about the leaders that I've had the privilege of working with, the ones that were the happiest weren't the ones that had situations that were easy. Actually, life came down pretty hard on some of them and they were in peril. While they came to me seeking answers about how to right the ship, the journey rarely involved signing a multi-million dollar deal that got them to happiness island. It was the ability to peel away each layer of their circumstances and see it through the lens of their divine mission and purpose. ACTION: The Upside Challenge for the week is to notice where your influence thrive. At times, we can lose sight of what truly matters. So today, observe the work, conversations, and moments where you naturally make a difference. Do more of those things, even in small ways. Your purpose is revealed in the places where your leadership produces impact and meaning.

Where Focus Goes, Expansion Flows

By Lisa Marie Platske • January 19, 2026

Holding It All Together Isn’t the Goal

By Lisa Marie Platske • January 12, 2026
No matter how happy someone may seem, they have moments when they question if they can go on. And no matter how strong someone may appear, they have days when they feel like they're falling apart. That's one of the most confusing aspects of leadership. See, most leaders feel that because they're the one at the helm steering the ship, they should have it together and be "on" 24x7. And that's unrealistic. Yet that belief has caused many leaders to sink their ship because of the inability to reach out and ask for help. No one can go it alone. Every leader needs someone to lean on. Phrases like "Only the strong survive." and "You gotta just 'man' up." do more damage than good. I learned this when I was working in Federal law enforcement and 9/11 hit. The superhuman requests to work hours that pushed the body to the limits were a recipe for certain disaster. Men and women who may have needed someone to talk to themselves to process their grief were thrust into the grim reality that they were needed more than ever—and needed to be stronger than they knew how to do. One of the NYPD beat cops that I had befriended was in the middle of a shift when he had a full-blown meltdown on 5th Avenue in New York City six months after 9/11. The walk of leadership never has been—and never will be—a solo affair. You need other folks around you that you can trust and rely on in good times and not-so-good times. And I'm not talking about a friend, spouse, or family member. I'm talking about a trusted advisor with whom you can turn matter what is working or on fire. Because every leader deserves a space to be real, to be guided, and to be reminded of the truth of who they are . The kind of space I’ve devoted my life to creating for those called to lead from purpose. And when leaders have that kind of support, the moments that once felt too heavy begin to make sense. They find the strength to keep going because they’re no longer doing it on their own. ACTION: The Upside Challenge for the week is to think and name one person who you can turn to when leadership feels heavy. Reach out to one of them this week. Tell the truth about where you are. Because even leaders need a place to lean.
More Posts