Learn the Most Important Aspect of Positioning
Lisa Marie Platske • March 12, 2019
Words have always fascinated me for many reasons.
First, when I think about how a thought can be transferred into the spoken word to express an idea, I’m in awe.
Second, when I examine how choosing the precise word to express an individual thought so that your message is communicated and heard carries so much weight, I’m equally in awe.
And, third, when I think about how words can make you less attractive or more attractive, I’m somewhat daunted – and in awe.
It’s a power tool…one that need to be used with great thought, attention and care.
You can be incredibly brilliant.
You can be highly skilled, trained or educated.
You can even be called to do the work you do.
Yet, if you can’t take your thoughts and transfer them into statements that make people sit up and pay attention, you’re going to have a hard time being fully seen for your brilliance.
Words have the power to communicate what you do so that others lean in and take notice.
Many people freeze up when they are asked, “What do you do?”
Or, worse, they answer by offering up some 30-second pitch after spending hours to come up with the “perfect” answer that either makes them sound arrogant or wishy-washy.
This is why the art of positioning, one of the three (3) components of executive presence, is critical to success.
Positioning enables you to choose the right words to communicate the power, value and brilliance you provide.
It is a gentle balance of combining humanity and expertise, vulnerability and credentials so that you’re heard.
Introduced in 1969 by Jack Trout – Positioning is defined as “an organized system for finding a window in the mind…”
When you open your mouth you’re either positioning or de-positioning yourself by the words you choose.
Only about 5% of the population gets this right.
I’ve done 100’s of hours of research on this topic, and it’s not a marketing fad.
It is understanding the science behind how people hire – and why they would want to work with you.
Positioning is different than being visible.
When I had red/white/blue nails and long blond hair, I was visible – and I wasn’t seen for who I was nor what I could do.
And, just because you’re the loudest voice doesn’t mean people hear you.
Brain science and basic physiology have revealed that certain words are virtually unhearable when spoken or put together.
Once I learned how to position myself, I became the fastest promoted officer in my Federal law enforcement agency.
Over the years the art of positioning has also opened countless doors in my business, including my 1st $50,000 contract which I secured within 6 months of opening my business.
Positioning – part of Pillar #5 of my 7 Pillars of Leadership – is a topic we focus on for several hours during my annual Design Your Destiny Live event.
Ultimately, the purpose behind the implementation of positioning is that you want to be fully seen and heard so you can be valued, appreciated, and rewarded for your brilliance.
Action:
The Upside Challenge of the week is pay attention to how you speak about yourself and the work you do. What words and phrases do you use? Can you see how they position or de-position you? Remove language that depositions you, and practice positioning so that you can be seen and heard.
After all, it’s crucial because…
….the world needs you and your brilliance.
By Lisa Marie Platske
•
April 27, 2026
In September 1985 I started my junior year in high school. While I didn't hang out with the most popular bunch, I wasn't considered an outcast either. Perhaps that's one of the places where I learned how to build bridges. Because of it, when I ran for Student Council, much to my own disbelief, I was elected to something. This led to my first official initiation into formal leadership training. While I had taken on roles in school running organizations or organizing projects, this felt like I was officially sanctioned as a leader. I was "doing" leadership. Only leadership isn't something you do, it's something you have to be. You either are a leader or you're not. Lots of folks with titles walk around believing they are a leader or have a lot of knowledge about the topic. Leadership requires wisdom, and wisdom comes from experience. Experience doesn't come from books or even doing. It comes from an inner aptitude when you connect with a purpose that's greater than you. It took me years to understand this ... and many more to be able to share how to get there. That’s the thread that runs through everything I do, including the work we explore in the F Cadre. It’s the work of being the kind of leader who moves life itself. The world will always have opinions about who you should be and what you should chase. And the work that matters asks only that you tune in and follow the pull of what truly matters. Leadership shows up in the person who feels it all, and keeps moving forward. That is where everything worth leading and living begins. ACTION: The Upside Challenge for the week is to make space for what truly matters—literally. Declutter one small space today (desk, inbox, calendar) and use that as a literal reflection of making room for what truly matters Let that small act remind you: real leadership, real purpose, and real growth always start in the space you choose to make.
By Lisa Marie Platske
•
April 20, 2026
I've had the tendency to idolize my mentors. I would look past their imperfections, wanting only to see goodness in them. Don't make the same mistake I did. Mentors are just imperfect beings on the same journey you're on, and they've gleaned some wisdom from their missteps that can help you advance faster on your journey. That's the benefit of private coaching. And why I offer so little of it. I used to think I wanted to help everyone ... and that everyone had a problem that I could help them solve. That was a bit unrealistic—and dare I say, arrogant. Today I've got clarity around who I will work with—and who I won't. And it has less to do with their personal aptitude and more about their personal attitude towards God and a willingness to understand Divine Right Timing. You can't outgive God. I'm a living proof of that. What I have today did not come from striving harder or positioning myself in the spotlight. It came from obedience layered over time. ~ From saying yes when it was inconvenient. ~ From giving when the numbers did not justify it. ~ From trusting God with my pace, my work, and my future. I own several hundred acres of land across three states—and grew up in a household where money did not flow freely. My first year working in Federal law enforcement I made less than $25,000 a year. There was no visible pathway from there to here. And every time I’ve tried to outwork Him, outmaneuver Him, or rush what wasn’t ripe, I’ve paid for it in exhaustion and misalignment. Yet, every time I’ve trusted Him, honored timing, and given from obedience rather than fear, the return has exceeded anything I could have engineered. Yes, some things don't make sense, yet when you map out a God plan, you don't try to do all of the heavy lifting yourself. And that takes a different kind of Leader. Someone who doesn't need to be on center stage 24x7. That’s the framework I lead from. That’s the lens I coach through. Because the world needs you and your brilliance. ACTION: The Upside Challenge for the week is to give God room to lead. Look at one area of your work or leadership where you’ve been forcing results. Stop trying to control it. Step back and ask God to guide your next move. Take one real action: delegate, pause before deciding, or simply wait on His direction. Watch how alignment show up when you stop doing all the heavy lifting yourself. Lastly, share what you discover with me, your mentor, or someone close to you. Speaking it aloud helps you see your next move clearly and step into it with confidence.
By Lisa Marie Platske
•
April 13, 2026
Are you thinking of how your choices today are affecting future generations? As someone who doesn't have kids, this used to rarely be on my radar. Yet your choice to bring to life the work that you're called to do will impact the future of your lineage—and folks you've never met. What story will you create based on the choices you make today? See, you create your legacy with the choices that you make right now. The long-lasting impact of your actions can leave behind creations that are innovative and impactful. Take for example the 13-year-old kid who decided to leave a happy note in every bag at the grocery store, just to create a little more cheer in the world. That's legacy. Or what about the kid who practiced free throws every night after school for 3 hours—and then went on to lead his team to the championship in his senior year in college. That's legacy. I remember a few years ago, I hired someone to organize the SOPs and processes for my company. At the time, it felt like a lot of extra work and I wondered if it was worth it. Years later, that choice made everything flow smoother, less rushed, and allowed me and my team to focus on the work we were truly called to do. That’s legacy. Leadership is, as much about what you do in the here and now as it is about legacy for future generations to come. Every one of these moments, big or small, ripples far beyond what you can see today. Each day, each decision plants seeds for generations we may never meet. Tend them with care, with intention, and with faith, trusting that what you do today becomes the foundation for what is possible tomorrow. ACTION: The Upside Challenge for the week is to build for someone you will never meet. Choose one action this week that will not benefit you immediately. It could be documenting a process so someone else can lead more easily. Or speaking encouragement that strengthens someone’s confidence long after the moment passes. Or making a decision that protects the future even when the present would prefer convenience. As you do it, hold this prayer quietly, “May this serve beyond me.” Release the outcome. This is leadership that thinks generationally.
By Lisa Marie Platske
•
April 6, 2026
Divine obedience. I can't say for most of my life I understood what it meant. To be in the listening to where God wants me to be requires choosing to have enough time and space to listen. Yet I've always been rewarded by doing things quickly. Time and space seemed unnecessary. Or they were needed for folks who didn't learn or pick something up as fast as I did. When I type that now, I almost cringe. "Be still—and know that I am God." It is in the stillness, the soft whisper, that I often get to meet God. And that was elusive for big chunks of time in my life. I'd be running from one event to the next ... running from one opportunity and experience, and often get there out of breath, only to head out again on what I told myself was the next adventure. Rarely did I ever stop and consider where God wanted to lead me. Rarely did my leadership include Him. Rarely did I end up someplace refreshed and renewed—and at peace. Looking back, I can see the patterns that ran my life, and how far away from divine obedience they were. Yet that's what free will is about. The ability to choose. With intention. When you listen to the world's ways, you'll always end up depleted because you're never doing enough. Divine obedience has you listen, and carve out a path of peace and ease. That doesn't mean everything will go your way. Far from it. It does mean that you get to walk every moment stress-free. Even when it looks like everything around you is crashing down. I've lived through fires, floods, and tornados ... and walked away unscathed. I'm not sure the odds of doing this are even possible, let alone probable. Yet here I am. In the midst of the storm, and there will always be a storm, your leadership will ensure you walk on water or drown. With divine obedience, the former is a guarantee. And I gotta tell you that writing all of this out feels scary. For decades, I've been celebrated for my left-brain business mind ... the part of me that doesn't let emotion or things like faith get in the way of building a business with a sound strategy, processes, and standard operating procedures. I can—and have—helped scale hundreds of businesses to reach the elusive 7-figure mark in business, and I still do that in my work today. Yet, today I don't do it without taking everything to prayer. You may have met me when that wasn't how I operated, and my current business model doesn't work for you. And I get that. I just can no longer pretend that I'm somebody that I'm not. I take a fierce stand for my clients and their success—and for me, that involves taking every problem and challenge they face to God first. Together, we create a solution that is designed for the betterment of mankind —and includes everyone in their life. Again, I don't love talking about this. And, it's my Truth. So, how often do you stop and listen to where God is trying to lead you? ACTION: The Upside Challenge for the week is to create space before you create movement. Choose one moment each day where you would normally push ahead. And instead of doing, stop. Sit in stillness for three minutes and invite God into the moment. Ask, “What is mine to do right now?” Wait. Take only the next faithful step you sense. This is divine obedience practiced daily. Calm leadership that walks on water.
By Lisa Marie Platske
•
April 27, 2026
In September 1985 I started my junior year in high school. While I didn't hang out with the most popular bunch, I wasn't considered an outcast either. Perhaps that's one of the places where I learned how to build bridges. Because of it, when I ran for Student Council, much to my own disbelief, I was elected to something. This led to my first official initiation into formal leadership training. While I had taken on roles in school running organizations or organizing projects, this felt like I was officially sanctioned as a leader. I was "doing" leadership. Only leadership isn't something you do, it's something you have to be. You either are a leader or you're not. Lots of folks with titles walk around believing they are a leader or have a lot of knowledge about the topic. Leadership requires wisdom, and wisdom comes from experience. Experience doesn't come from books or even doing. It comes from an inner aptitude when you connect with a purpose that's greater than you. It took me years to understand this ... and many more to be able to share how to get there. That’s the thread that runs through everything I do, including the work we explore in the F Cadre. It’s the work of being the kind of leader who moves life itself. The world will always have opinions about who you should be and what you should chase. And the work that matters asks only that you tune in and follow the pull of what truly matters. Leadership shows up in the person who feels it all, and keeps moving forward. That is where everything worth leading and living begins. ACTION: The Upside Challenge for the week is to make space for what truly matters—literally. Declutter one small space today (desk, inbox, calendar) and use that as a literal reflection of making room for what truly matters Let that small act remind you: real leadership, real purpose, and real growth always start in the space you choose to make.
By Lisa Marie Platske
•
April 20, 2026
I've had the tendency to idolize my mentors. I would look past their imperfections, wanting only to see goodness in them. Don't make the same mistake I did. Mentors are just imperfect beings on the same journey you're on, and they've gleaned some wisdom from their missteps that can help you advance faster on your journey. That's the benefit of private coaching. And why I offer so little of it. I used to think I wanted to help everyone ... and that everyone had a problem that I could help them solve. That was a bit unrealistic—and dare I say, arrogant. Today I've got clarity around who I will work with—and who I won't. And it has less to do with their personal aptitude and more about their personal attitude towards God and a willingness to understand Divine Right Timing. You can't outgive God. I'm a living proof of that. What I have today did not come from striving harder or positioning myself in the spotlight. It came from obedience layered over time. ~ From saying yes when it was inconvenient. ~ From giving when the numbers did not justify it. ~ From trusting God with my pace, my work, and my future. I own several hundred acres of land across three states—and grew up in a household where money did not flow freely. My first year working in Federal law enforcement I made less than $25,000 a year. There was no visible pathway from there to here. And every time I’ve tried to outwork Him, outmaneuver Him, or rush what wasn’t ripe, I’ve paid for it in exhaustion and misalignment. Yet, every time I’ve trusted Him, honored timing, and given from obedience rather than fear, the return has exceeded anything I could have engineered. Yes, some things don't make sense, yet when you map out a God plan, you don't try to do all of the heavy lifting yourself. And that takes a different kind of Leader. Someone who doesn't need to be on center stage 24x7. That’s the framework I lead from. That’s the lens I coach through. Because the world needs you and your brilliance. ACTION: The Upside Challenge for the week is to give God room to lead. Look at one area of your work or leadership where you’ve been forcing results. Stop trying to control it. Step back and ask God to guide your next move. Take one real action: delegate, pause before deciding, or simply wait on His direction. Watch how alignment show up when you stop doing all the heavy lifting yourself. Lastly, share what you discover with me, your mentor, or someone close to you. Speaking it aloud helps you see your next move clearly and step into it with confidence.
By Lisa Marie Platske
•
April 13, 2026
Are you thinking of how your choices today are affecting future generations? As someone who doesn't have kids, this used to rarely be on my radar. Yet your choice to bring to life the work that you're called to do will impact the future of your lineage—and folks you've never met. What story will you create based on the choices you make today? See, you create your legacy with the choices that you make right now. The long-lasting impact of your actions can leave behind creations that are innovative and impactful. Take for example the 13-year-old kid who decided to leave a happy note in every bag at the grocery store, just to create a little more cheer in the world. That's legacy. Or what about the kid who practiced free throws every night after school for 3 hours—and then went on to lead his team to the championship in his senior year in college. That's legacy. I remember a few years ago, I hired someone to organize the SOPs and processes for my company. At the time, it felt like a lot of extra work and I wondered if it was worth it. Years later, that choice made everything flow smoother, less rushed, and allowed me and my team to focus on the work we were truly called to do. That’s legacy. Leadership is, as much about what you do in the here and now as it is about legacy for future generations to come. Every one of these moments, big or small, ripples far beyond what you can see today. Each day, each decision plants seeds for generations we may never meet. Tend them with care, with intention, and with faith, trusting that what you do today becomes the foundation for what is possible tomorrow. ACTION: The Upside Challenge for the week is to build for someone you will never meet. Choose one action this week that will not benefit you immediately. It could be documenting a process so someone else can lead more easily. Or speaking encouragement that strengthens someone’s confidence long after the moment passes. Or making a decision that protects the future even when the present would prefer convenience. As you do it, hold this prayer quietly, “May this serve beyond me.” Release the outcome. This is leadership that thinks generationally.
By Lisa Marie Platske
•
April 6, 2026
Divine obedience. I can't say for most of my life I understood what it meant. To be in the listening to where God wants me to be requires choosing to have enough time and space to listen. Yet I've always been rewarded by doing things quickly. Time and space seemed unnecessary. Or they were needed for folks who didn't learn or pick something up as fast as I did. When I type that now, I almost cringe. "Be still—and know that I am God." It is in the stillness, the soft whisper, that I often get to meet God. And that was elusive for big chunks of time in my life. I'd be running from one event to the next ... running from one opportunity and experience, and often get there out of breath, only to head out again on what I told myself was the next adventure. Rarely did I ever stop and consider where God wanted to lead me. Rarely did my leadership include Him. Rarely did I end up someplace refreshed and renewed—and at peace. Looking back, I can see the patterns that ran my life, and how far away from divine obedience they were. Yet that's what free will is about. The ability to choose. With intention. When you listen to the world's ways, you'll always end up depleted because you're never doing enough. Divine obedience has you listen, and carve out a path of peace and ease. That doesn't mean everything will go your way. Far from it. It does mean that you get to walk every moment stress-free. Even when it looks like everything around you is crashing down. I've lived through fires, floods, and tornados ... and walked away unscathed. I'm not sure the odds of doing this are even possible, let alone probable. Yet here I am. In the midst of the storm, and there will always be a storm, your leadership will ensure you walk on water or drown. With divine obedience, the former is a guarantee. And I gotta tell you that writing all of this out feels scary. For decades, I've been celebrated for my left-brain business mind ... the part of me that doesn't let emotion or things like faith get in the way of building a business with a sound strategy, processes, and standard operating procedures. I can—and have—helped scale hundreds of businesses to reach the elusive 7-figure mark in business, and I still do that in my work today. Yet, today I don't do it without taking everything to prayer. You may have met me when that wasn't how I operated, and my current business model doesn't work for you. And I get that. I just can no longer pretend that I'm somebody that I'm not. I take a fierce stand for my clients and their success—and for me, that involves taking every problem and challenge they face to God first. Together, we create a solution that is designed for the betterment of mankind —and includes everyone in their life. Again, I don't love talking about this. And, it's my Truth. So, how often do you stop and listen to where God is trying to lead you? ACTION: The Upside Challenge for the week is to create space before you create movement. Choose one moment each day where you would normally push ahead. And instead of doing, stop. Sit in stillness for three minutes and invite God into the moment. Ask, “What is mine to do right now?” Wait. Take only the next faithful step you sense. This is divine obedience practiced daily. Calm leadership that walks on water.
