Why You Need to Understand the Art of Positioning
Lisa Marie Platske • September 4, 2018
As a child, my brother wore a cloak of invisibility and pretended that no one could see him.
He donned his superpowers and lived life as the invisible boy for hours at a time.
Flying around the room with a towel-cape wrapped around his neck, he would shout out things like, “But you can’t see me…” and we would all laugh. the Art of Positioning - Upside Thinking
While that sounds like fun for a kid, there’s nothing worse than feeling invisible as a leader.
It’s awful to recognize you have a mission and a big vision, want to be a leader worth following, yet feel as if you’re not being seen, heard, or recognized for the work you’re doing.
And, it often seems as if everyone else around you is living out their purpose and calling and enjoying their life.
To feel unnoticed or unwanted never feels good, especially when you’ve been given certain gifts, abilities, talents, and experiences to make a bigger difference. And, you recognize that the world needs your product or service – your brilliance.
I used to feel like that.
Invisible.
As if I had so much wisdom and knowledge that would benefit others if only they were able to hear or see me.
This is when I began studying the art of positioning.
Positioning is different than simply being visible.
In 1981, Jack Trout wrote a best-selling book with co-author Al Ries entitled, “Positioning – The Battle for Your Mind.”
In the book, the authors define positioning as “an organized system for finding a window in the mind……” (2001 edition)
Using your personality will help you craft positioning statements that can open the doors (or Trout’s “windows”) to bigger opportunities because your personality makes you special.
The more you use what comes naturally to you the easier it is to be authentic, shine uniquely, and be seen as the expert you are in your area of expertise.
Regardless of whether there are others who have your same job description, no one has your unique set of experiences, circumstances, and talents.
There is only one YOU!
I spend a ½ day talking about this at my annual Design Your Destiny Live leadership event, and I include examining and debunking the thoughts that prevent us from using positioning statements and standing on a bigger platform to have a wider reach.
Thoughts and beliefs such as:
- Don’t brag.
- Nobody likes a show-off.
- Who do you think you are?
I used to listen to these messages too.
Today these unconscious messages may cause you to struggle with positioning yourself and standing out.
Positioning oneself may be confused with the image of being arrogant or self-important.
Nothing could be further from the truth.
If no one can see your unique talents, you are unlikely to get the opportunity to use them to help others.
Positioning is thoughtful and strategic. It is a way to remind others of your value rather than hiding your achievements and unique accomplishments. Positioning is actually allowing yourself to be seen.
Believe you’re the very best at what you do. It’s the best you do and how you do it. That is not egotistical— especially when you share it with humanity and vulnerability and strength.
So, if you want to be fully seen, heard, and recognized for your gifts, abilities, talents, and experiences, you need the art of positioning.
It’s time to put away the invisibility cloak.
Action:
The Upside Challenge of the week is to identify where are you wearing the invisibility cloak. Examine what your unique strengths, qualities, and experiences are. These qualify you to believe you are the best at what you do. Practice standing in that truth. How do you show up differently when you hold that new belief? What actions naturally flow from that stand?
Shine brightly.
The world needs you and your brilliance.
By Lisa Marie Platske
•
April 6, 2026
Divine obedience. I can't say for most of my life I understood what it meant. To be in the listening to where God wants me to be requires choosing to have enough time and space to listen. Yet I've always been rewarded by doing things quickly. Time and space seemed unnecessary. Or they were needed for folks who didn't learn or pick something up as fast as I did. When I type that now, I almost cringe. "Be still—and know that I am God." It is in the stillness, the soft whisper, that I often get to meet God. And that was elusive for big chunks of time in my life. I'd be running from one event to the next ... running from one opportunity and experience, and often get there out of breath, only to head out again on what I told myself was the next adventure. Rarely did I ever stop and consider where God wanted to lead me. Rarely did my leadership include Him. Rarely did I end up someplace refreshed and renewed—and at peace. Looking back, I can see the patterns that ran my life, and how far away from divine obedience they were. Yet that's what free will is about. The ability to choose. With intention. When you listen to the world's ways, you'll always end up depleted because you're never doing enough. Divine obedience has you listen, and carve out a path of peace and ease. That doesn't mean everything will go your way. Far from it. It does mean that you get to walk every moment stress-free. Even when it looks like everything around you is crashing down. I've lived through fires, floods, and tornados ... and walked away unscathed. I'm not sure the odds of doing this are even possible, let alone probable. Yet here I am. In the midst of the storm, and there will always be a storm, your leadership will ensure you walk on water or drown. With divine obedience, the former is a guarantee. And I gotta tell you that writing all of this out feels scary. For decades, I've been celebrated for my left-brain business mind ... the part of me that doesn't let emotion or things like faith get in the way of building a business with a sound strategy, processes, and standard operating procedures. I can—and have—helped scale hundreds of businesses to reach the elusive 7-figure mark in business, and I still do that in my work today. Yet, today I don't do it without taking everything to prayer. You may have met me when that wasn't how I operated, and my current business model doesn't work for you. And I get that. I just can no longer pretend that I'm somebody that I'm not. I take a fierce stand for my clients and their success—and for me, that involves taking every problem and challenge they face to God first. Together, we create a solution that is designed for the betterment of mankind —and includes everyone in their life. Again, I don't love talking about this. And, it's my Truth. So, how often do you stop and listen to where God is trying to lead you? ACTION: The Upside Challenge for the week is to create space before you create movement. Choose one moment each day where you would normally push ahead. And instead of doing, stop. Sit in stillness for three minutes and invite God into the moment. Ask, “What is mine to do right now?” Wait. Take only the next faithful step you sense. This is divine obedience practiced daily. Calm leadership that walks on water.
By Lisa Marie Platske
•
March 30, 2026
I wonder how much time I've spent trying to figure out how I'm going to get something to work. I wonder how many hours I've tried to get something "right" or figure out how I'm going to do something. I wonder how many minutes I've belabored what it would take to get what I wanted—and how it was going to happen. And it's not just me. Everyone wants to know "the how" of something coming together. That's part of the danger of spending too much time in the thinking mind. It wants answers. Yet the mind-brain was designed to keep humans safe. That's why there is a fight-or-flight mechanism wired inside each one of us. Over time, man began relying on the thinking mind for more than God ever envisioned. When I have a pressing problem, I used to believe I could think my way out of it, seeking the "right" way forward. Now, I take it to prayer, trusting that there's probably something I can't see on my own that will lead to a solution with greater ease than I can see on my own. Doing the heavy lifting myself is something I was accustomed to doing. I can hustle and grind, and muscle and might my way through just about anything. When others would give up, I'd still be standing because of my inner resolve to win. Yet choosing to live and run my business this way led to greater struggles, heartache, and feeling overburdened than asking God to lead ever did. This doesn't mean I get to abdicate responsibility and just surrender to whatever comes my way. Walking with intention requires personal responsibility. The how isn't any of my business as long as I stay the course, listening to where God's leading me. And the same is true for you, too. Most problems require stillness, presence, and an invocation of the answer that you can't see on your own. ACTION: The Upside Challenge for the week is to choose one thing you have been carrying in your head. Before you do something with it, pause and invite God into the moment. Then set a 15-minute timer and take one clear, practical action that is already in front of you. Stay present with the work until the timer ends. When the time is up, stop and release the rest back to God. This is how trust becomes embodied leadership, one intentional step at a time.
By Lisa Marie Platske
•
March 23, 2026
In a world that is designed for you to have a plan and map out your every move, living moment-by-moment can be challenging. You will likely be met with judgment by the folks around you, feeling you move too slow or are a bit directionless. Yet the only way to experience peace is in this moment. It doesn't happen when you focus on your past. And it doesn't live in your future, either. Years ago, I had someone who was well-known in the world of transformational leadership reach out to me, asking if she could hire me. When I asked her what she wanted to work on, she shared that she wanted me to teach her how to be present. Huh? I didn't understand what she was asking or why it was an issue. And at the time, I couldn't figure out how to put together a package or offering on something that felt so natural to me. Over the years, I've discovered that presence is elusive for most folks. They don't understand its power or grasp how to attain it, and live in the here and now. Perhaps that's the reason Eckhart Tolle's book The Power of Now has sold millions of copies. When presence eludes you, you run back and forth chasing moments you once lived in the past—or spending time wishing for tomorrow to get here. The blessing of living in this moment means you get to see all of the gifts that are in your life right now. ~ The people you love ~ The places you enjoy ~ The experiences you cultivate When you run around comparing what was or what you think will be to this moment, you miss out on the gift of life that God has given you. And when you lead from this place, it's hard for others to want to follow you. Leadership requires a commitment to the here and now. And the best leaders are present to the wonder of life, living One Moment At A Time. ACTION: The Upside Challenge for the week is to practice leading from presence rather than a plan. When something interrupts your schedule or pulls you off your agenda, pause and stay in the moment instead of rushing ahead or reacting. Give your full attention to what is right in front of you and allow peace to guide your response. Trust that honoring the present moment is an act of faith, clarity, and leadership, and that what truly matters will unfold one moment at a time.
By Lisa Marie Platske
•
March 16, 2026
What would happen if your vision, your wildest desire, became fulfilled? Then what? What if you were as successful, as impactful as your soul is nudging you to be? What if? Most folks never give themselves permission to answer those questions. The idea that life follows a rote rhythm and then one day your time has come to cross the rainbow bridge sounds awful to me. Yet I've met far too many folks who live their life this way, expecting very little—and giving very little in return. Long ago, I noticed this conscious and unconscious sleepwalking where the hottest thing on the market was what would keep you comfortable and out of pain. That trend, while appealing, seeks to remove all suffering from the human experience. If you really want your vision to come to life, you're gonna experience some heartache. That's reality. Suffering stretches you to become better ... to defy the odds, pushing on your growth edges and inviting you to rise up. What if you never sold out on yourself again? What if you asked for the best seat in the house and were offered even better? I believe you can, you will—and you must. For without vision, people perish. I believe in you. Start asking for the best and keep asking until you get it. That's the Upside Way. ACTION: The Upside Challenge for the week is to set aside ten intentional minutes this week and ask yourself this question and write the answer without negotiating it down. What vision did I quietly place on the shelf because it asked more of me? Let it be bold. It may feel premature or it may feel like it asks you to be seen before you feel ready. Honor it anyway. Then take one visible step that tests the vision in the real world. Share the idea. Voice the invitation. Signal your willingness to lead. And remember, you are committing to obedience.
By Lisa Marie Platske
•
April 6, 2026
Divine obedience. I can't say for most of my life I understood what it meant. To be in the listening to where God wants me to be requires choosing to have enough time and space to listen. Yet I've always been rewarded by doing things quickly. Time and space seemed unnecessary. Or they were needed for folks who didn't learn or pick something up as fast as I did. When I type that now, I almost cringe. "Be still—and know that I am God." It is in the stillness, the soft whisper, that I often get to meet God. And that was elusive for big chunks of time in my life. I'd be running from one event to the next ... running from one opportunity and experience, and often get there out of breath, only to head out again on what I told myself was the next adventure. Rarely did I ever stop and consider where God wanted to lead me. Rarely did my leadership include Him. Rarely did I end up someplace refreshed and renewed—and at peace. Looking back, I can see the patterns that ran my life, and how far away from divine obedience they were. Yet that's what free will is about. The ability to choose. With intention. When you listen to the world's ways, you'll always end up depleted because you're never doing enough. Divine obedience has you listen, and carve out a path of peace and ease. That doesn't mean everything will go your way. Far from it. It does mean that you get to walk every moment stress-free. Even when it looks like everything around you is crashing down. I've lived through fires, floods, and tornados ... and walked away unscathed. I'm not sure the odds of doing this are even possible, let alone probable. Yet here I am. In the midst of the storm, and there will always be a storm, your leadership will ensure you walk on water or drown. With divine obedience, the former is a guarantee. And I gotta tell you that writing all of this out feels scary. For decades, I've been celebrated for my left-brain business mind ... the part of me that doesn't let emotion or things like faith get in the way of building a business with a sound strategy, processes, and standard operating procedures. I can—and have—helped scale hundreds of businesses to reach the elusive 7-figure mark in business, and I still do that in my work today. Yet, today I don't do it without taking everything to prayer. You may have met me when that wasn't how I operated, and my current business model doesn't work for you. And I get that. I just can no longer pretend that I'm somebody that I'm not. I take a fierce stand for my clients and their success—and for me, that involves taking every problem and challenge they face to God first. Together, we create a solution that is designed for the betterment of mankind —and includes everyone in their life. Again, I don't love talking about this. And, it's my Truth. So, how often do you stop and listen to where God is trying to lead you? ACTION: The Upside Challenge for the week is to create space before you create movement. Choose one moment each day where you would normally push ahead. And instead of doing, stop. Sit in stillness for three minutes and invite God into the moment. Ask, “What is mine to do right now?” Wait. Take only the next faithful step you sense. This is divine obedience practiced daily. Calm leadership that walks on water.
By Lisa Marie Platske
•
March 30, 2026
I wonder how much time I've spent trying to figure out how I'm going to get something to work. I wonder how many hours I've tried to get something "right" or figure out how I'm going to do something. I wonder how many minutes I've belabored what it would take to get what I wanted—and how it was going to happen. And it's not just me. Everyone wants to know "the how" of something coming together. That's part of the danger of spending too much time in the thinking mind. It wants answers. Yet the mind-brain was designed to keep humans safe. That's why there is a fight-or-flight mechanism wired inside each one of us. Over time, man began relying on the thinking mind for more than God ever envisioned. When I have a pressing problem, I used to believe I could think my way out of it, seeking the "right" way forward. Now, I take it to prayer, trusting that there's probably something I can't see on my own that will lead to a solution with greater ease than I can see on my own. Doing the heavy lifting myself is something I was accustomed to doing. I can hustle and grind, and muscle and might my way through just about anything. When others would give up, I'd still be standing because of my inner resolve to win. Yet choosing to live and run my business this way led to greater struggles, heartache, and feeling overburdened than asking God to lead ever did. This doesn't mean I get to abdicate responsibility and just surrender to whatever comes my way. Walking with intention requires personal responsibility. The how isn't any of my business as long as I stay the course, listening to where God's leading me. And the same is true for you, too. Most problems require stillness, presence, and an invocation of the answer that you can't see on your own. ACTION: The Upside Challenge for the week is to choose one thing you have been carrying in your head. Before you do something with it, pause and invite God into the moment. Then set a 15-minute timer and take one clear, practical action that is already in front of you. Stay present with the work until the timer ends. When the time is up, stop and release the rest back to God. This is how trust becomes embodied leadership, one intentional step at a time.
By Lisa Marie Platske
•
March 23, 2026
In a world that is designed for you to have a plan and map out your every move, living moment-by-moment can be challenging. You will likely be met with judgment by the folks around you, feeling you move too slow or are a bit directionless. Yet the only way to experience peace is in this moment. It doesn't happen when you focus on your past. And it doesn't live in your future, either. Years ago, I had someone who was well-known in the world of transformational leadership reach out to me, asking if she could hire me. When I asked her what she wanted to work on, she shared that she wanted me to teach her how to be present. Huh? I didn't understand what she was asking or why it was an issue. And at the time, I couldn't figure out how to put together a package or offering on something that felt so natural to me. Over the years, I've discovered that presence is elusive for most folks. They don't understand its power or grasp how to attain it, and live in the here and now. Perhaps that's the reason Eckhart Tolle's book The Power of Now has sold millions of copies. When presence eludes you, you run back and forth chasing moments you once lived in the past—or spending time wishing for tomorrow to get here. The blessing of living in this moment means you get to see all of the gifts that are in your life right now. ~ The people you love ~ The places you enjoy ~ The experiences you cultivate When you run around comparing what was or what you think will be to this moment, you miss out on the gift of life that God has given you. And when you lead from this place, it's hard for others to want to follow you. Leadership requires a commitment to the here and now. And the best leaders are present to the wonder of life, living One Moment At A Time. ACTION: The Upside Challenge for the week is to practice leading from presence rather than a plan. When something interrupts your schedule or pulls you off your agenda, pause and stay in the moment instead of rushing ahead or reacting. Give your full attention to what is right in front of you and allow peace to guide your response. Trust that honoring the present moment is an act of faith, clarity, and leadership, and that what truly matters will unfold one moment at a time.
By Lisa Marie Platske
•
March 16, 2026
What would happen if your vision, your wildest desire, became fulfilled? Then what? What if you were as successful, as impactful as your soul is nudging you to be? What if? Most folks never give themselves permission to answer those questions. The idea that life follows a rote rhythm and then one day your time has come to cross the rainbow bridge sounds awful to me. Yet I've met far too many folks who live their life this way, expecting very little—and giving very little in return. Long ago, I noticed this conscious and unconscious sleepwalking where the hottest thing on the market was what would keep you comfortable and out of pain. That trend, while appealing, seeks to remove all suffering from the human experience. If you really want your vision to come to life, you're gonna experience some heartache. That's reality. Suffering stretches you to become better ... to defy the odds, pushing on your growth edges and inviting you to rise up. What if you never sold out on yourself again? What if you asked for the best seat in the house and were offered even better? I believe you can, you will—and you must. For without vision, people perish. I believe in you. Start asking for the best and keep asking until you get it. That's the Upside Way. ACTION: The Upside Challenge for the week is to set aside ten intentional minutes this week and ask yourself this question and write the answer without negotiating it down. What vision did I quietly place on the shelf because it asked more of me? Let it be bold. It may feel premature or it may feel like it asks you to be seen before you feel ready. Honor it anyway. Then take one visible step that tests the vision in the real world. Share the idea. Voice the invitation. Signal your willingness to lead. And remember, you are committing to obedience.
