Why Understanding Your “Big Why” is Critical

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Are you waiting to take action until you get it right or perfect? Learn why understanding your “big why” is critical. It is your time to shine brightly!

Last week, I hosted my annual “Lead to Succeed” retreat for my “Seize Your Spotlight” program.

It was 2-days focused on partnerships and leadership presence with emphasis on connection and positioning strategies – and included lots of spaciousness.

Because there was room for each person to show up fully, we all got to experience and/or witness a full range of emotions – laughter, sadness, grief, sorrow, love, and incredible joy – while deeply connecting to why our work matters in the world.

With clear action items and next steps, everyone left committed to shine their light even brighter.

Your "Big Why" is Critical - Upside Thinking

Having the courage to put yourself out there sounds easy enough.

Yet, most people hide their gifts without even realizing it.

How about you?

By waiting to take action until you get it right or perfect, you’re unconsciously dimming your light.

I get it because that was my story.

My fear of failure kept me small and unnoticed at my job and in my life.

I just couldn’t figure out why the people who were no smarter than I was kept getting bigger breaks.

What was I doing wrong?!? 

Hiding out can be insidious because it looks like you’re doing everything it takes to be seen.

Yet, when you look closer, you realize that there are simple actions that keep you afraid – wallowing in the fear of being judged for who you are and afraid to ask for what you want.

I get it because I’ve been that woman.

There have been countless times when I’ve been too afraid to share my gifts with the world.

And, I’ve made every mistake imaginable as a business owner.

When I listen to the stories of many women after sharing my story on stage, it breaks my heart to see how many of them are struggling with the same fears that paralyzed me without me even knowing it.

I am committed to mercy, justice, and protection so listening to their tales often pains me.

Yet, this is a BIG reason why I courageously share the stories of me being a hot mess.

I understand how painful it is to want to be seen, heard, recognized, and rewarded for who you are and what you’re called to do.

It’s a delicate balance managing your fears with the desire to change the world.

And, it’s more than you getting to live out your dream.

It’s also how it gets in the way of the dreams of others because you don’t have the influence you need to make a big difference in the world.

Because you aren’t turning your own possibilities into realities, neither can the people who you are called to serve.

I realize there is a piece of you that understands that you were meant to shine. Your "Big Why" is Critical - Upside Thinking

…..that gets that you have a big mission and purpose.

…..that you’re being called to make a difference in the world with your talents, gifts, abilities, and genius.

And, I understand the courage that it takes to make sacrifices for what you want.

I’ve worked with hundreds of women (and a few dozen courageous men) who recognized that the world was missing out because they were hiding out in plain sight.

The first step in growing your courage to let the world see your brilliance is to know your why.

When you know what your motivation is behind doing what you do, you can stand courageously with conviction.

Because great leaders ask great questions, I ask myself a series of questions when I’m feeling like I need Wonder Woman’s courage and yet all I can drum up is Mighty Mouse.

  • Who are you?
  • What do you want?
  • Why does it matter?

These three questions were the framework for writing Designing Your Destiny in 2007 and they still ring true today.

When I take the focus off of the fear and place it on my why, it’s like putting on my cape and standing in my power pose.

I am invincible.

And, so are you.

Action Your "Big Why" is Critical - Lisa Marie Platske

The Upside Challenge of the week is to step into your big why. Who are you? What do you want? Why does it matter?

One of my all-time favorite quotes is from Albert Einstein.

“There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.”

Remember, the world needs you and your brilliance.

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