Blog Layout
Why Understanding Your “Big Why” is Critical
Lisa Marie Platske • June 19, 2018
Are you waiting to take action until you get it right or perfect? Learn why understanding your “big why” is critical. It is your time to shine brightly!
Last week, I hosted my annual “Lead to Succeed” retreat for my “Seize Your Spotlight” program.
It was 2-days focused on partnerships and leadership presence with emphasis on connection and positioning strategies – and included lots of spaciousness.
Because there was room for each person to show up fully, we all got to experience and/or witness a full range of emotions – laughter, sadness, grief, sorrow, love, and incredible joy – while deeply connecting to why our work matters in the world.
With clear action items and next steps, everyone left committed to shine their light even brighter.
Your "Big Why" is Critical - Upside Thinking
Having the courage to put yourself out there sounds easy enough.
Yet, most people hide their gifts without even realizing it.
How about you?
By waiting to take action until you get it right or perfect, you’re unconsciously dimming your light.
I get it because that was my story.
My fear of failure kept me small and unnoticed at my job and in my life.
I just couldn’t figure out why the people who were no smarter than I was kept getting bigger breaks.
What was I doing wrong?!?
Hiding out can be insidious because it looks like you’re doing everything it takes to be seen.
Yet, when you look closer, you realize that there are simple actions that keep you afraid – wallowing in the fear of being judged for who you are and afraid to ask for what you want.
I get it because I’ve been that woman.
There have been countless times when I’ve been too afraid to share my gifts with the world.
And, I’ve made every mistake imaginable as a business owner.
When I listen to the stories of many women after sharing my story on stage, it breaks my heart to see how many of them are struggling with the same fears that paralyzed me without me even knowing it.
I am committed to mercy, justice, and protection so listening to their tales often pains me.
Yet, this is a BIG reason why I courageously share the stories of me being a hot mess.
I understand how painful it is to want to be seen, heard, recognized, and rewarded for who you are and what you’re called to do.
It’s a delicate balance managing your fears with the desire to change the world.
And, it’s more than you getting to live out your dream.
It’s also how it gets in the way of the dreams of others because you don’t have the influence you need to make a big difference in the world.
Because you aren’t turning your own possibilities into realities, neither can the people who you are called to serve.
I realize there is a piece of you that understands that you were meant to shine. Your "Big Why" is Critical - Upside Thinking
…..that gets that you have a big mission and purpose.
…..that you’re being called to make a difference in the world with your talents, gifts, abilities, and genius.
And, I understand the courage that it takes to make sacrifices for what you want.
I’ve worked with hundreds of women (and a few dozen courageous men) who recognized that the world was missing out because they were hiding out in plain sight.
The first step in growing your courage to let the world see your brilliance is to know your why.
When you know what your motivation is behind doing what you do, you can stand courageously with conviction.
Because great leaders ask great questions, I ask myself a series of questions when I’m feeling like I need Wonder Woman’s courage and yet all I can drum up is Mighty Mouse.
- Who are you?
- What do you want?
- Why does it matter?
These three questions were the framework for writing Designing Your Destiny in 2007 and they still ring true today.
When I take the focus off of the fear and place it on my why, it’s like putting on my cape and standing in my power pose.
I am invincible.
And, so are you.
Action:
The Upside Challenge of the week is to step into your big why. Who are you? What do you want? Why does it matter?
One of my all-time favorite quotes is from Albert Einstein.
“There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.”
Remember, the world needs you and your brilliance.
By Lisa Marie Platske
•
February 17, 2025
It’s been 20 years since I sat at my desk in Riverside, “California dreaming” about Upside Thinking, LLC. I envisioned it as a global leadership company and brand that would be different from organizations that focused on technical expertise. Our focus would be on happiness, success, and meaning – the top of Abraham Maslow’s hierarchy of needs. These tenets are built into the Upside Summit, an experience designed to bring leaders together in a way that fosters transformation. Life happens moment by moment, the lows and highs woven together like an exquisite silk tapestry. While it may feel good to focus on the high moments, the lows teach us how to discover and/or create happiness, success, and meaning. I’ve had an unsettling feeling in my bones lately and have questioned from where it’s coming. It feels as if there have been many blows or lows that my body has felt as if I’ve been in the ring with Ali, Mayweather, and Tyson all at the same time. The political landscape, as well as debates over AI, social responsibility, and freedom have created feelings of pain, grief, and outrage – which can be where meaning lives. Yet, it’s not an easy road to walk: feeling feelings, being uncomfortable, examining beliefs, finding clarity in the chaos, and making decisions. Perhaps you understand this. Meaning is defined as “ the sense or significance of… ” and when it intersects with caring about others as much as caring about yourself, then leadership becomes what is ... ... the Highest and Best good for All. You as a leader become more purpose-driven and seek to connect with others who have a similar why. Even when they have different beliefs, the common “why” as a focal point can hold you together. When there is no clear “why,” you have little motivation to take action any differently than you’ve done before. Have the courage to look at the gaps without getting caught up in the swirl of emotion, understanding that our common humanity can serve to unite us. ACTION: The Upside Challenge is to engage in a dialogue of meaning and different types of conversations with family, friends, and colleagues than you might typically have. Don’t shy away from talking about the lows. It is only from this place we can appreciate our differences. To do so is to be made anew. Remember, the world needs you and your brilliance. With everything Upside, Lisa Marie Platske President, Upside Thinking, LLC LisaMarie@UpsideThinking.com 951.334.9162 p.s. True leadership isn’t just about what you do, it’s about who you become. The Upside Leaders program is a 12-week journey designed to help you align with the Divine Operating System, so you can lead with clarity, conviction, and impact. If you’re feeling called to more—more meaning, more purpose, more transformation—this is your invitation. Step in, rise up, and lead at your highest level. Join us now.
By Lisa Marie Platske
•
February 10, 2025
Cleaning and De-cluttering. This seems to be the daily theme at the farm. Since moving into the property, I’ve been releasing many things from my life: ~ Clothing I hadn’t worn in years ~ New pillows, bedding, and household items that never seemed right ~ Old electronics, including two laptops that a friend was able to re-purpose ~ Papers, papers, and more papers! I’ve also been re-examining what still fits as I move into this new chapter. Getting really honest with why I hold on to things (and people) when they clearly no longer fit in my life. I even deleted hundreds—dare I say thousands—of names from my email list, making my list size the un-sexiest it’s ever been. In the coaching world, this is seen as a fatal mistake—the kiss of death—as your list size is what makes you “cool.” On this part of my journey, I’m much more discerning of the people, places, and situations that are part of my life. I’m examining the distractions that keep me from shining brightly. And, after years of being told not to take things personally, that’s all I’m interested in, because life is personal. You can’t be a leader worth following unless you can see and honor someone’s humanity: ~ What makes their heart hurt ~ What makes them laugh uncontrollably ~ What makes them wonderful and unique That’s the kind of leadership I’m interested in. The kind that’s personal. And that just may take a little de-cluttering and letting go of what and who doesn’t allow you to be the best version of who you’re called to be. Don’t let people, places, or things get in the way of you shining your light. Because the world needs you and your brilliance, now more than ever. ACTION: The Upside Challenge for the week is to reflect on what’s taking up space in your life? Take 30 minutes today to identify one physical item or relationship that no longer serves you. Whether it’s an old piece of clothing, a cluttered drawer, or an obligation you’ve outgrown, release it with gratitude for its role in your life.
By Lisa Marie Platske
•
February 3, 2025
Are you in integrity with yourself? That’s what the world is really asking when they see if you measure up as a leader worth following. The deeper you are in relationship with yourself, the greater you’re able to serve others and make a positive difference on the planet. You can’t be in integrity with yourself unless you’re able to access your emotions, to experience emotional well-being. See, most people sidestep the things they don’t want to deal with in their life. They do it all day long. They have hidden places, in dark corners, where they’d rather not look. The actions can look like no big deal, like saying ‘yes’ to something when you really want to say ‘no’. I mean it’s just easier to go along to get along. Yet when you do this, you’re out of integrity with yourself. And over time, the consequences are costly. You can stack up all of the wins, and get external validation, yet the person in the mirror will still be staring back at you. You can’t really hide from yourself. I’ve got a pretty tough exterior, and I was an emotional stuffer for years. It’s taken me a lifetime to understand that your emotions reveal where you’re off-track. When you choose to listen amidst the noise of the world, you can see what just may be getting in the way. Only if you’re willing to. Looking deep into your soul. The world needs you and your brilliance. ACTION: The Upside Challenge for the week is to pause and check in with yourself the next time you feel uncomfortable, frustrated, or out of alignment. Ask yourself: What is this emotion trying to show me about where I’m off track? Is there a hidden “yes” or “no” I’ve been avoiding? Once you’ve identified it, take one intentional step to honor what you uncover. Maybe it’s setting a boundary, speaking your truth, or letting go of something that no longer serves you. Your emotions are a guide, trust them, and see where they lead.
By Lisa Marie Platske
•
January 13, 2025
When you aren’t willing to fully examine… ~ what you believe, ~ the size of your comfort zone, ~ and the operational effectiveness of your processes and systems... … you stay stuck. There is a hard cost to choosing to stay stuck. ~ Physically ~ Emotionally ~ Intellectually ~ Spiritually ~ Financially ~ Relationally ~ And to the health of your career or business. Moving forward requires change. And, change is uncomfortable for most people, especially when it requires letting go of what was. It's not usually external waves that cause your boat to sink... ... rather it's the SMALL HOLE INSIDE your BOAT that YOU'VE BEEN IGNORING. A little reflection goes a long way, along with conversations with someone you trust. ~ What have you been ignoring or putting off? ~ What haven't you been willing to look at? Ignoring or delaying doesn't typically help because that small hole may be getting bigger... The longer you delay looking at things, the sense of overwhelm grows too-- much like the feeling that the boat is filling up with water. Pretty soon you may be swimming inside your proverbial boat. What is the process for getting unstuck? It starts with a commitment to make a clear-eyed assessment of where you are. This requires both courage and vulnerability. The costs to stay stuck are high. Be willing to see where you might be off course without judgment. Remember, judgment and discernment are different. One is constructive, the other is destructive. Next focus on what you want . What's your desired outcome? Use your imagination to build the bridge in the gap between where you are and also from the goal ("end"). ~ What do you need to do? ~ Who do you need to be? If you can create it in your mind, you can create it in the world. While it may look different as you build and take each step... you'll be moving forward... Find the courage to take the first step. ACTION: The Upside Challenge for the week is to LOOK at where you are stuck and have been ignoring or delaying. Examine the situation with a neutral eye from multiple angles. What is your desired and designed outcome? CHOOSE the first step ... which might just be reaching out to someone for coaching. Have the courage to take that ACTION step. If you need support or resources... reach out . The world needs you and your brilliance.
By Lisa Marie Platske
•
February 17, 2025
It’s been 20 years since I sat at my desk in Riverside, “California dreaming” about Upside Thinking, LLC. I envisioned it as a global leadership company and brand that would be different from organizations that focused on technical expertise. Our focus would be on happiness, success, and meaning – the top of Abraham Maslow’s hierarchy of needs. These tenets are built into the Upside Summit, an experience designed to bring leaders together in a way that fosters transformation. Life happens moment by moment, the lows and highs woven together like an exquisite silk tapestry. While it may feel good to focus on the high moments, the lows teach us how to discover and/or create happiness, success, and meaning. I’ve had an unsettling feeling in my bones lately and have questioned from where it’s coming. It feels as if there have been many blows or lows that my body has felt as if I’ve been in the ring with Ali, Mayweather, and Tyson all at the same time. The political landscape, as well as debates over AI, social responsibility, and freedom have created feelings of pain, grief, and outrage – which can be where meaning lives. Yet, it’s not an easy road to walk: feeling feelings, being uncomfortable, examining beliefs, finding clarity in the chaos, and making decisions. Perhaps you understand this. Meaning is defined as “ the sense or significance of… ” and when it intersects with caring about others as much as caring about yourself, then leadership becomes what is ... ... the Highest and Best good for All. You as a leader become more purpose-driven and seek to connect with others who have a similar why. Even when they have different beliefs, the common “why” as a focal point can hold you together. When there is no clear “why,” you have little motivation to take action any differently than you’ve done before. Have the courage to look at the gaps without getting caught up in the swirl of emotion, understanding that our common humanity can serve to unite us. ACTION: The Upside Challenge is to engage in a dialogue of meaning and different types of conversations with family, friends, and colleagues than you might typically have. Don’t shy away from talking about the lows. It is only from this place we can appreciate our differences. To do so is to be made anew. Remember, the world needs you and your brilliance. With everything Upside, Lisa Marie Platske President, Upside Thinking, LLC LisaMarie@UpsideThinking.com 951.334.9162 p.s. True leadership isn’t just about what you do, it’s about who you become. The Upside Leaders program is a 12-week journey designed to help you align with the Divine Operating System, so you can lead with clarity, conviction, and impact. If you’re feeling called to more—more meaning, more purpose, more transformation—this is your invitation. Step in, rise up, and lead at your highest level. Join us now.
By Lisa Marie Platske
•
February 10, 2025
Cleaning and De-cluttering. This seems to be the daily theme at the farm. Since moving into the property, I’ve been releasing many things from my life: ~ Clothing I hadn’t worn in years ~ New pillows, bedding, and household items that never seemed right ~ Old electronics, including two laptops that a friend was able to re-purpose ~ Papers, papers, and more papers! I’ve also been re-examining what still fits as I move into this new chapter. Getting really honest with why I hold on to things (and people) when they clearly no longer fit in my life. I even deleted hundreds—dare I say thousands—of names from my email list, making my list size the un-sexiest it’s ever been. In the coaching world, this is seen as a fatal mistake—the kiss of death—as your list size is what makes you “cool.” On this part of my journey, I’m much more discerning of the people, places, and situations that are part of my life. I’m examining the distractions that keep me from shining brightly. And, after years of being told not to take things personally, that’s all I’m interested in, because life is personal. You can’t be a leader worth following unless you can see and honor someone’s humanity: ~ What makes their heart hurt ~ What makes them laugh uncontrollably ~ What makes them wonderful and unique That’s the kind of leadership I’m interested in. The kind that’s personal. And that just may take a little de-cluttering and letting go of what and who doesn’t allow you to be the best version of who you’re called to be. Don’t let people, places, or things get in the way of you shining your light. Because the world needs you and your brilliance, now more than ever. ACTION: The Upside Challenge for the week is to reflect on what’s taking up space in your life? Take 30 minutes today to identify one physical item or relationship that no longer serves you. Whether it’s an old piece of clothing, a cluttered drawer, or an obligation you’ve outgrown, release it with gratitude for its role in your life.
By Lisa Marie Platske
•
February 3, 2025
Are you in integrity with yourself? That’s what the world is really asking when they see if you measure up as a leader worth following. The deeper you are in relationship with yourself, the greater you’re able to serve others and make a positive difference on the planet. You can’t be in integrity with yourself unless you’re able to access your emotions, to experience emotional well-being. See, most people sidestep the things they don’t want to deal with in their life. They do it all day long. They have hidden places, in dark corners, where they’d rather not look. The actions can look like no big deal, like saying ‘yes’ to something when you really want to say ‘no’. I mean it’s just easier to go along to get along. Yet when you do this, you’re out of integrity with yourself. And over time, the consequences are costly. You can stack up all of the wins, and get external validation, yet the person in the mirror will still be staring back at you. You can’t really hide from yourself. I’ve got a pretty tough exterior, and I was an emotional stuffer for years. It’s taken me a lifetime to understand that your emotions reveal where you’re off-track. When you choose to listen amidst the noise of the world, you can see what just may be getting in the way. Only if you’re willing to. Looking deep into your soul. The world needs you and your brilliance. ACTION: The Upside Challenge for the week is to pause and check in with yourself the next time you feel uncomfortable, frustrated, or out of alignment. Ask yourself: What is this emotion trying to show me about where I’m off track? Is there a hidden “yes” or “no” I’ve been avoiding? Once you’ve identified it, take one intentional step to honor what you uncover. Maybe it’s setting a boundary, speaking your truth, or letting go of something that no longer serves you. Your emotions are a guide, trust them, and see where they lead.
By Lisa Marie Platske
•
January 13, 2025
When you aren’t willing to fully examine… ~ what you believe, ~ the size of your comfort zone, ~ and the operational effectiveness of your processes and systems... … you stay stuck. There is a hard cost to choosing to stay stuck. ~ Physically ~ Emotionally ~ Intellectually ~ Spiritually ~ Financially ~ Relationally ~ And to the health of your career or business. Moving forward requires change. And, change is uncomfortable for most people, especially when it requires letting go of what was. It's not usually external waves that cause your boat to sink... ... rather it's the SMALL HOLE INSIDE your BOAT that YOU'VE BEEN IGNORING. A little reflection goes a long way, along with conversations with someone you trust. ~ What have you been ignoring or putting off? ~ What haven't you been willing to look at? Ignoring or delaying doesn't typically help because that small hole may be getting bigger... The longer you delay looking at things, the sense of overwhelm grows too-- much like the feeling that the boat is filling up with water. Pretty soon you may be swimming inside your proverbial boat. What is the process for getting unstuck? It starts with a commitment to make a clear-eyed assessment of where you are. This requires both courage and vulnerability. The costs to stay stuck are high. Be willing to see where you might be off course without judgment. Remember, judgment and discernment are different. One is constructive, the other is destructive. Next focus on what you want . What's your desired outcome? Use your imagination to build the bridge in the gap between where you are and also from the goal ("end"). ~ What do you need to do? ~ Who do you need to be? If you can create it in your mind, you can create it in the world. While it may look different as you build and take each step... you'll be moving forward... Find the courage to take the first step. ACTION: The Upside Challenge for the week is to LOOK at where you are stuck and have been ignoring or delaying. Examine the situation with a neutral eye from multiple angles. What is your desired and designed outcome? CHOOSE the first step ... which might just be reaching out to someone for coaching. Have the courage to take that ACTION step. If you need support or resources... reach out . The world needs you and your brilliance.
Upside Your Business & Your Life!
