Why Understanding Your “Big Why” is Critical

Lisa Marie Platske • June 19, 2018

 

Are you waiting to take action until you get it right or perfect? Learn why understanding your “big why” is critical. It is your time to shine brightly!


Last week, I hosted my annual “Lead to Succeed” retreat for my “Seize Your Spotlight” program.


It was 2-days focused on partnerships and leadership presence with emphasis on connection and positioning strategies – and included lots of spaciousness.


Because there was room for each person to show up fully, we all got to experience and/or witness a full range of emotions – laughter, sadness, grief, sorrow, love, and incredible joy – while deeply connecting to why our work matters in the world.


With clear action items and next steps, everyone left committed to shine their light even brighter.


Your "Big Why" is Critical - Upside Thinking


Having the courage to put yourself out there sounds easy enough.


Yet, most people hide their gifts without even realizing it.


How about you?


By waiting to take action until you get it right or perfect, you’re unconsciously dimming your light.


I get it because that was my story.


My fear of failure kept me small and unnoticed at my job and in my life.


I just couldn’t figure out why the people who were no smarter than I was kept getting bigger breaks.


What was I doing wrong?!? 


Hiding out can be insidious because it looks like you’re doing everything it takes to be seen.


Yet, when you look closer, you realize that there are simple actions that keep you afraid – wallowing in the fear of being judged for who you are and afraid to ask for what you want.


I get it because I’ve been that woman.


There have been countless times when I’ve been too afraid to share my gifts with the world.


And, I’ve made every mistake imaginable as a business owner.


When I listen to the stories of many women after sharing my story on stage, it breaks my heart to see how many of them are struggling with the same fears that paralyzed me without me even knowing it.


I am committed to mercy, justice, and protection so listening to their tales often pains me.


Yet, this is a BIG reason why I courageously share the stories of me being a hot mess.


I understand how painful it is to want to be seen, heard, recognized, and rewarded for who you are and what you’re called to do.


It’s a delicate balance managing your fears with the desire to change the world.


And, it’s more than you getting to live out your dream.


It’s also how it gets in the way of the dreams of others because you don’t have the influence you need to make a big difference in the world.


Because you aren’t turning your own possibilities into realities, neither can the people who you are called to serve.


I realize there is a piece of you that understands that you were meant to shine. Your "Big Why" is Critical - Upside Thinking


…..that gets that you have a big mission and purpose.


…..that you’re being called to make a difference in the world with your talents, gifts, abilities, and genius.


And, I understand the courage that it takes to make sacrifices for what you want.


I’ve worked with hundreds of women (and a few dozen courageous men) who recognized that the world was missing out because they were hiding out in plain sight.


The first step in growing your courage to let the world see your brilliance is to know your why.


When you know what your motivation is behind doing what you do, you can stand courageously with conviction.


Because great leaders ask great questions, I ask myself a series of questions when I’m feeling like I need Wonder Woman’s courage and yet all I can drum up is Mighty Mouse.


  • Who are you?
  • What do you want?
  • Why does it matter?

These three questions were the framework for writing Designing Your Destiny in 2007 and they still ring true today.


When I take the focus off of the fear and place it on my why, it’s like putting on my cape and standing in my power pose.


I am invincible.


And, so are you.


Action:

The Upside Challenge of the week is to step into your big why. Who are you? What do you want? Why does it matter?


One of my all-time favorite quotes is from Albert Einstein.


“There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.”


Remember, the world needs you and your brilliance.

By Lisa Marie Platske March 2, 2026
Sometimes you have an idea of how you believe something should be. Your idea, however, is much grander than reality. Because you don't want to give up on the grandness of that vision, you start to twist yourself into a pretzel—and do things that aren't really you to see if you can make what you want come to life. People do this with relationships, their career or business path, and their God-given mission. Looking at something and accepting it for what it is takes massive amounts of courage. In a world that will give you a free pass if you make excuses for your behavior rather than encouraging you to look in the mirror, I see this path more times than I'd ever thought I would. Someone recently asked me why most folks find accountability inherently difficult. He was looking for someone to hold him accountable, and realized that no one in his friend circle had the strength or capacity to do it. After a long pause, I shared with him that if someone were to hold you accountable for your behavior, they'd have to look at and acknowledge their own shortcoming and missteps. It's just easier to ignore what you're doing, so they don't have to look at what they're doing. Long ago, I made a pact with myself that I wanted people in my life who were committed to honest, transparent dialogue. Over the past several decades, this has served me well—even when it hasn't been comfortable. I'm not looking for a free pass. Leadership is challenging, sometimes messy, and always uncomfortable. Most folks just aren't interested in signing up for something that doesn't have them feel good 24x7. When I got clear on the 7 Pillars of God-Centered Leadership, it was like something shifted in me. I got that when I walked this path and took this journey, I didn't need to twist myself into a pretzel or spend time worrying about what other people thought about me. As long as my heart is right with God, leadership is about His way, not mine. ACTION: The Upside Challenge for the week is to write down the qualities that would earn someone the right to speak into your life. Focus on who they are and not what they do. Choose qualities anchored in truth, integrity, humility, and alignment with your Divine mission. Then pause and look at your list honestly. Let your life rise to meet what you say you value.
By Lisa Marie Platske February 23, 2026
You can believe the best or worst about people. It’s less lonely to believe the best in them, yet that's really hard to do, especially when you've been burned over and over. When I think about leadership as a whole, this is one of the hardest elements to master because people are human. ~ They're going to get stuff wrong. ~ They're going to say things you don't like. ~ They're going to hurt your feelings, even if you don't want to admit it. At some point, most folks give up trying or at least caring. It's often easier to numb or ignore than to deal with a disappointment. Yet numbing or ignoring doesn't change the body's reaction internally to the situation. To get to a place where you are able to believe the best in folks takes work. There is no leadership pill or shortcut. At least not one that I've ever found. One of the biggest flexes is being able to hold space for someone when they've wronged you. I remember years ago reading an article about Richard Branson, and one of his employees who had stolen from him. Branson told the manager to speak to him—and give him a second chance. A second chance?!? Are you kidding me?!? That's a break in integrity and grounds for removal in any industry. Reading this had me wonder what Branson knew about leadership that at the time I didn't. To take it a step further, my curiosity increased and I wondered what would happen if I did something like this in my own life. It felt awkward to try this idea on as I had long-rooted beliefs that certain behaviors were vehemently wrong—and should be punished. Was it possible that leadership required unconditional love? Now, this didn't mean being a doormat and letting someone walk all over you. Anyone who knows me understands that's never gonna happen. Yet this new perspective, this new lens, had me curious about what would happen if I led from that place. Over the years, I can say it hasn't been the easiest thing to do—and it's been the most rewarding. I still have folks come back to me who wronged me telling me how much they respect the way I handled the situation. My greatest desire for folks is that they lead their lives in a way that honors the core of their being—their divine mission and purpose. And it's really hard to do that when you're steeped in judgment, blame, or shame-inducing behaviors. Love is the answer, regardless of the question. Because you can choose to believe the worst in people. Or you can choose to see the best in people. It's always your choice. ACTION: The Upside Challenge for the week is to choose one person who has disappointed or frustrated you. Take one step from your highest self that keeps your heart open. Speak with calm. Acknowledge something they did right. And release the story you’ve been holding. Lead from love today.
By Lisa Marie Platske February 16, 2026
Life’s little synchronicities. Have you noticed them? Something happens that was too meaningful to be a coincidence. ~ Meeting that person. ~ Getting that call. ~ Having the impossible become possible?!? Perhaps you’re thinking about someone, and then they call. How does that happen?!? Or, you get a bill, and you've got no idea how you’re going to pay it. And then, poof! ... the exact amount of money you need just shows up. I’ve experienced countless events like these throughout my life. And while some people believe they are random, I understand in the depth of my being that these experiences are signs from the Holy Spirit to get my attention or answer a prayer. When you are in co-creation with all of Life, you get messages to confirm you’re on the right path. When I’m in ease and grace, greater wealth, opportunities, and relationships flow into my life. It’s magical. However, you have to be open to notice the signs in the first place. Every synchronicity carries wisdom for the journey. When you lean into the whispers of the Holy Spirit, life opens in ways you couldn’t script on your own. Stay open. Stay expectant. What you’ve been seeking may already be moving towards you in ways you can’t yet see. ACTION: The Upside Challenge for the week is to stay on the lookout for meaningful synchronicities throughout your days. Each time one happens, jot it down so you don’t forget. At the end of the week sit with your list and speak your gratitude aloud for every moment that aligned for you.
By Lisa Marie Platske February 9, 2026
“You can’t quit your job to open a business. You don’t even know anything about business.” I get it. Taking a leap of faith doesn’t make sense. That’s why it’s called faith. So I took the leap of faith anyway. “That’s not the way we do that here.” I understand. And I created a new way of doing business that is more effective—and fun! “Why must you be such a troublemaker?” I don’t know what you mean. I get there are rules within the system—and I chose to create a new system. “That’s not possible.” Sure it is. I just did it. “You’re being reckless. You have responsibilities.” It depends on how you look at it. I see unlimited possibilities. These are real-life conversations I've had with folks in different seasons of my life. See, the rewards of courageous leadership are immense. Questioning 'what if...' to create 'what is' has been my journey. And it’s probably yours, too. You can’t live out your mission by playing by the rules of a broken world. Don’t let the “we’ve always done it this way” paradigm get in the way of making a positive difference on the planet. Remember, there’s always a way. ACTION: The Upside Challenge for the week is to stop letting “we’ve always done it this way” slow your impact. Take a process, workflow, or system that isn’t serving your mission and start redesigning it. Remember, there’s always a way to make a bigger difference and it starts with your decision to do things differently.
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By Lisa Marie Platske March 2, 2026
Sometimes you have an idea of how you believe something should be. Your idea, however, is much grander than reality. Because you don't want to give up on the grandness of that vision, you start to twist yourself into a pretzel—and do things that aren't really you to see if you can make what you want come to life. People do this with relationships, their career or business path, and their God-given mission. Looking at something and accepting it for what it is takes massive amounts of courage. In a world that will give you a free pass if you make excuses for your behavior rather than encouraging you to look in the mirror, I see this path more times than I'd ever thought I would. Someone recently asked me why most folks find accountability inherently difficult. He was looking for someone to hold him accountable, and realized that no one in his friend circle had the strength or capacity to do it. After a long pause, I shared with him that if someone were to hold you accountable for your behavior, they'd have to look at and acknowledge their own shortcoming and missteps. It's just easier to ignore what you're doing, so they don't have to look at what they're doing. Long ago, I made a pact with myself that I wanted people in my life who were committed to honest, transparent dialogue. Over the past several decades, this has served me well—even when it hasn't been comfortable. I'm not looking for a free pass. Leadership is challenging, sometimes messy, and always uncomfortable. Most folks just aren't interested in signing up for something that doesn't have them feel good 24x7. When I got clear on the 7 Pillars of God-Centered Leadership, it was like something shifted in me. I got that when I walked this path and took this journey, I didn't need to twist myself into a pretzel or spend time worrying about what other people thought about me. As long as my heart is right with God, leadership is about His way, not mine. ACTION: The Upside Challenge for the week is to write down the qualities that would earn someone the right to speak into your life. Focus on who they are and not what they do. Choose qualities anchored in truth, integrity, humility, and alignment with your Divine mission. Then pause and look at your list honestly. Let your life rise to meet what you say you value.
By Lisa Marie Platske February 23, 2026
You can believe the best or worst about people. It’s less lonely to believe the best in them, yet that's really hard to do, especially when you've been burned over and over. When I think about leadership as a whole, this is one of the hardest elements to master because people are human. ~ They're going to get stuff wrong. ~ They're going to say things you don't like. ~ They're going to hurt your feelings, even if you don't want to admit it. At some point, most folks give up trying or at least caring. It's often easier to numb or ignore than to deal with a disappointment. Yet numbing or ignoring doesn't change the body's reaction internally to the situation. To get to a place where you are able to believe the best in folks takes work. There is no leadership pill or shortcut. At least not one that I've ever found. One of the biggest flexes is being able to hold space for someone when they've wronged you. I remember years ago reading an article about Richard Branson, and one of his employees who had stolen from him. Branson told the manager to speak to him—and give him a second chance. A second chance?!? Are you kidding me?!? That's a break in integrity and grounds for removal in any industry. Reading this had me wonder what Branson knew about leadership that at the time I didn't. To take it a step further, my curiosity increased and I wondered what would happen if I did something like this in my own life. It felt awkward to try this idea on as I had long-rooted beliefs that certain behaviors were vehemently wrong—and should be punished. Was it possible that leadership required unconditional love? Now, this didn't mean being a doormat and letting someone walk all over you. Anyone who knows me understands that's never gonna happen. Yet this new perspective, this new lens, had me curious about what would happen if I led from that place. Over the years, I can say it hasn't been the easiest thing to do—and it's been the most rewarding. I still have folks come back to me who wronged me telling me how much they respect the way I handled the situation. My greatest desire for folks is that they lead their lives in a way that honors the core of their being—their divine mission and purpose. And it's really hard to do that when you're steeped in judgment, blame, or shame-inducing behaviors. Love is the answer, regardless of the question. Because you can choose to believe the worst in people. Or you can choose to see the best in people. It's always your choice. ACTION: The Upside Challenge for the week is to choose one person who has disappointed or frustrated you. Take one step from your highest self that keeps your heart open. Speak with calm. Acknowledge something they did right. And release the story you’ve been holding. Lead from love today.
By Lisa Marie Platske February 16, 2026
Life’s little synchronicities. Have you noticed them? Something happens that was too meaningful to be a coincidence. ~ Meeting that person. ~ Getting that call. ~ Having the impossible become possible?!? Perhaps you’re thinking about someone, and then they call. How does that happen?!? Or, you get a bill, and you've got no idea how you’re going to pay it. And then, poof! ... the exact amount of money you need just shows up. I’ve experienced countless events like these throughout my life. And while some people believe they are random, I understand in the depth of my being that these experiences are signs from the Holy Spirit to get my attention or answer a prayer. When you are in co-creation with all of Life, you get messages to confirm you’re on the right path. When I’m in ease and grace, greater wealth, opportunities, and relationships flow into my life. It’s magical. However, you have to be open to notice the signs in the first place. Every synchronicity carries wisdom for the journey. When you lean into the whispers of the Holy Spirit, life opens in ways you couldn’t script on your own. Stay open. Stay expectant. What you’ve been seeking may already be moving towards you in ways you can’t yet see. ACTION: The Upside Challenge for the week is to stay on the lookout for meaningful synchronicities throughout your days. Each time one happens, jot it down so you don’t forget. At the end of the week sit with your list and speak your gratitude aloud for every moment that aligned for you.
By Lisa Marie Platske February 9, 2026
“You can’t quit your job to open a business. You don’t even know anything about business.” I get it. Taking a leap of faith doesn’t make sense. That’s why it’s called faith. So I took the leap of faith anyway. “That’s not the way we do that here.” I understand. And I created a new way of doing business that is more effective—and fun! “Why must you be such a troublemaker?” I don’t know what you mean. I get there are rules within the system—and I chose to create a new system. “That’s not possible.” Sure it is. I just did it. “You’re being reckless. You have responsibilities.” It depends on how you look at it. I see unlimited possibilities. These are real-life conversations I've had with folks in different seasons of my life. See, the rewards of courageous leadership are immense. Questioning 'what if...' to create 'what is' has been my journey. And it’s probably yours, too. You can’t live out your mission by playing by the rules of a broken world. Don’t let the “we’ve always done it this way” paradigm get in the way of making a positive difference on the planet. Remember, there’s always a way. ACTION: The Upside Challenge for the week is to stop letting “we’ve always done it this way” slow your impact. Take a process, workflow, or system that isn’t serving your mission and start redesigning it. Remember, there’s always a way to make a bigger difference and it starts with your decision to do things differently.
More Posts