What is Hidden Under the Surface?

Lisa Marie Platske • March 28, 2016

 

Since this is Women’s History Month, I decided to share a bit about the background in starting Upside Thinking and the premise of Upside Thoughts.


As many of you know, I’m a bit of an “accidental” entrepreneur.


Yet, you’ve probably heard me speak about how what you do is by choice and not accident.


So, what gives?


Well, I call myself an accidental entrepreneur because my background is in Criminal Justice.


I never took a business class or knew anyone who owned a business before I opened mine. (Now 90% of my friends own businesses…)


I moved 3000 miles from my closest friends (or should I say “friend” as I didn’t have many of those) or family members when I opened the doors to Upside Thinking, Inc. – and knew no one in my community.


Yet here I am 10+ years in owning a successful business.


And, while I’ve had my share of setbacks and failures, I’m a recognized award-winning leadership expert. ((How cool is that?!?))


To understand how all of this “happened”, you have to go back to 11th grade psychology class and conversations about Sigmund Freud.


While Freud didn’t invent the idea of the conscious and unconscious mind, he created an awareness by describing the mind’s structure and functions.


You probably heard of the iceberg analogy….well, that was from Freud

Upside-Thinking-Lisa-Marie-Platske-What-is-Hidden-Under-the-Surface-blog-pic

Karen is on the top of the iceberg. It is a concept of her many problems which are hidden.


He described the conscious mind to be the tip of the iceberg, or the 10% that can be seen above water to the naked eye.


This is all of the mental processes of which you are aware ie. your conscious thoughts.


But, what about what is hidden under the surface?


Well, that’s the 90% that can be incredibly influential in keeping you stuck or enabling you to move forward.


While Freud described the preconscious (thoughts and feelings that you may not be aware of but can be easily brought to a conscious level) and unconscious mind (thoughts and feelings you are completely unaware of) as being part of the 90%, he believed that the unconscious mind was the primary driver of human behavior.


What does this mean?

This means that the overwhelming majority of what is below the surface is inaccessible to the consciousness and yet it influences our judgements, feelings, and behaviors. (How crazy is that?!?)


Most of the time, you operate on the 10% conscious thoughts and are unaware that your motives and decisions are being influenced by the unconscious mind.


So, what’s the issue – and how does it relate to Upside Thinking and, more importantly, YOU?


Well….if you’re Positive Patti or Positive Paul and you’ve been bathing your subconscious with 100% positive and uplifting messages your entire waking life, you’re good to go


In fact, you’re probably super successful and I should be taking notes on you.


But, if you’re unsure of what memos you’ve been writing and sending to your unconscious mind, you may need to pay closer attention.


Upside Thinking was a concept that centered around how if you could change your thinking, you could literally change your life. (And, the framework first came from my husband.)


I believe if you change your thinking you can change your life because I’m living proof.


If you look at my background, I should have been a statistic, not a success.


I began feeding my brain the right stuff to succeed – and surrounding myself with people who did the same.


Now, I’m not going to get all Pollyanna on you and say that if you sit and meditate on success, you will wake up and your bank account will be bigger and you’ll rule the world.


But there is a piece of Upside Thinkings Success Roadmap that is the element of “Mindset Matters”.


You have a dial that is set on a certain frequency for success or failure

  • How much you’re worth
  • How much you deserve to have in life (($$$, relationships, etc.))
  • How much value you bring to others
  • How much money you can earn

And, whether you believe that or not, I have seen changing the station work wonders with my own clients.


When you take the 7 Pillars of Leadership that I teach at my annual Design Your Destiny LIVE, add it to the element Mindset plus Strategy, and Consistent Action, you get Upside Thinking’s Roadmap to Overwhelming Success!


That’s the history of Upside Thinking, Inc. – and it can be your history, too.


Unfortunately, what happens for most people is they believe that outside forces are more powerful than what’s inside.


Action Item:

The Upside Challenge of the week is to challenge one thought or belief that has been keeping you stuck or limited your abilities to move forward. Not sure what it is? Ask someone close to you.



By Lisa Marie Platske February 23, 2026
You can believe the best or worst about people. It’s less lonely to believe the best in them, yet that's really hard to do, especially when you've been burned over and over. When I think about leadership as a whole, this is one of the hardest elements to master because people are human. ~ They're going to get stuff wrong. ~ They're going to say things you don't like. ~ They're going to hurt your feelings, even if you don't want to admit it. At some point, most folks give up trying or at least caring. It's often easier to numb or ignore than to deal with a disappointment. Yet numbing or ignoring doesn't change the body's reaction internally to the situation. To get to a place where you are able to believe the best in folks takes work. There is no leadership pill or shortcut. At least not one that I've ever found. One of the biggest flexes is being able to hold space for someone when they've wronged you. I remember years ago reading an article about Richard Branson, and one of his employees who had stolen from him. Branson told the manager to speak to him—and give him a second chance. A second chance?!? Are you kidding me?!? That's a break in integrity and grounds for removal in any industry. Reading this had me wonder what Branson knew about leadership that at the time I didn't. To take it a step further, my curiosity increased and I wondered what would happen if I did something like this in my own life. It felt awkward to try this idea on as I had long-rooted beliefs that certain behaviors were vehemently wrong—and should be punished. Was it possible that leadership required unconditional love? Now, this didn't mean being a doormat and letting someone walk all over you. Anyone who knows me understands that's never gonna happen. Yet this new perspective, this new lens, had me curious about what would happen if I led from that place. Over the years, I can say it hasn't been the easiest thing to do—and it's been the most rewarding. I still have folks come back to me who wronged me telling me how much they respect the way I handled the situation. My greatest desire for folks is that they lead their lives in a way that honors the core of their being—their divine mission and purpose. And it's really hard to do that when you're steeped in judgment, blame, or shame-inducing behaviors. Love is the answer, regardless of the question. Because you can choose to believe the worst in people. Or you can choose to see the best in people. It's always your choice. ACTION: The Upside Challenge for the week is to choose one person who has disappointed or frustrated you. Take one step from your highest self that keeps your heart open. Speak with calm. Acknowledge something they did right. And release the story you’ve been holding. Lead from love today.
By Lisa Marie Platske February 16, 2026
Life’s little synchronicities. Have you noticed them? Something happens that was too meaningful to be a coincidence. ~ Meeting that person. ~ Getting that call. ~ Having the impossible become possible?!? Perhaps you’re thinking about someone, and then they call. How does that happen?!? Or, you get a bill, and you've got no idea how you’re going to pay it. And then, poof! ... the exact amount of money you need just shows up. I’ve experienced countless events like these throughout my life. And while some people believe they are random, I understand in the depth of my being that these experiences are signs from the Holy Spirit to get my attention or answer a prayer. When you are in co-creation with all of Life, you get messages to confirm you’re on the right path. When I’m in ease and grace, greater wealth, opportunities, and relationships flow into my life. It’s magical. However, you have to be open to notice the signs in the first place. Every synchronicity carries wisdom for the journey. When you lean into the whispers of the Holy Spirit, life opens in ways you couldn’t script on your own. Stay open. Stay expectant. What you’ve been seeking may already be moving towards you in ways you can’t yet see. ACTION: The Upside Challenge for the week is to stay on the lookout for meaningful synchronicities throughout your days. Each time one happens, jot it down so you don’t forget. At the end of the week sit with your list and speak your gratitude aloud for every moment that aligned for you.
By Lisa Marie Platske February 9, 2026
“You can’t quit your job to open a business. You don’t even know anything about business.” I get it. Taking a leap of faith doesn’t make sense. That’s why it’s called faith. So I took the leap of faith anyway. “That’s not the way we do that here.” I understand. And I created a new way of doing business that is more effective—and fun! “Why must you be such a troublemaker?” I don’t know what you mean. I get there are rules within the system—and I chose to create a new system. “That’s not possible.” Sure it is. I just did it. “You’re being reckless. You have responsibilities.” It depends on how you look at it. I see unlimited possibilities. These are real-life conversations I've had with folks in different seasons of my life. See, the rewards of courageous leadership are immense. Questioning 'what if...' to create 'what is' has been my journey. And it’s probably yours, too. You can’t live out your mission by playing by the rules of a broken world. Don’t let the “we’ve always done it this way” paradigm get in the way of making a positive difference on the planet. Remember, there’s always a way. ACTION: The Upside Challenge for the week is to stop letting “we’ve always done it this way” slow your impact. Take a process, workflow, or system that isn’t serving your mission and start redesigning it. Remember, there’s always a way to make a bigger difference and it starts with your decision to do things differently.
By Lisa Marie Platske February 2, 2026
You have been hard-wired for greatness so stop trying so hard to be something other than who you are. I see it all the time. Folks who tie themselves into knots, seeking the approval of others. Oh, it's not conscious. Most leaders would tell you that they're comfortable being their own boss, in charge of their time. Behind closed doors, many of them have told me something different. And that's because conflict, being misunderstood, and being vilified are pretty crummy. Most folks want to be liked. They want to be valued and appreciated for the effort they've put in. Your greatest gift to the planet is to be fully, completely, and unapologetically who you are. Doing that may come with some pretty harsh consequences ... which is why most leaders are willing to sell out. The thing that isn't always self-evident about compromising your values and beliefs is that every night you're stuck with you. You have to look at yourself in the mirror. You are the only one who understands the choices you've made—right, wrong, or indifferent. When the day is done, the truth always meets you in the quiet. It asks whether you stood in integrity or traded pieces of yourself to keep the peace. Leadership requires decisions that don’t win applause. It often asks you to hold your ground when others want you to bend. Living aligned with who you are may cost you approval or relationships. Yet, it will never cost you your soul. ACTION: The Upside Challenge for the week is to name a decision you’ve been avoiding because it feels risky or uncomfortable. It could be ending a partnership that no longer serves your vision, raising the standards for a client, or closing a door that keeps you from your calling. Take one bold, aligned action this week that honors your integrity and the leader you were created to be.
More Posts
By Lisa Marie Platske February 23, 2026
You can believe the best or worst about people. It’s less lonely to believe the best in them, yet that's really hard to do, especially when you've been burned over and over. When I think about leadership as a whole, this is one of the hardest elements to master because people are human. ~ They're going to get stuff wrong. ~ They're going to say things you don't like. ~ They're going to hurt your feelings, even if you don't want to admit it. At some point, most folks give up trying or at least caring. It's often easier to numb or ignore than to deal with a disappointment. Yet numbing or ignoring doesn't change the body's reaction internally to the situation. To get to a place where you are able to believe the best in folks takes work. There is no leadership pill or shortcut. At least not one that I've ever found. One of the biggest flexes is being able to hold space for someone when they've wronged you. I remember years ago reading an article about Richard Branson, and one of his employees who had stolen from him. Branson told the manager to speak to him—and give him a second chance. A second chance?!? Are you kidding me?!? That's a break in integrity and grounds for removal in any industry. Reading this had me wonder what Branson knew about leadership that at the time I didn't. To take it a step further, my curiosity increased and I wondered what would happen if I did something like this in my own life. It felt awkward to try this idea on as I had long-rooted beliefs that certain behaviors were vehemently wrong—and should be punished. Was it possible that leadership required unconditional love? Now, this didn't mean being a doormat and letting someone walk all over you. Anyone who knows me understands that's never gonna happen. Yet this new perspective, this new lens, had me curious about what would happen if I led from that place. Over the years, I can say it hasn't been the easiest thing to do—and it's been the most rewarding. I still have folks come back to me who wronged me telling me how much they respect the way I handled the situation. My greatest desire for folks is that they lead their lives in a way that honors the core of their being—their divine mission and purpose. And it's really hard to do that when you're steeped in judgment, blame, or shame-inducing behaviors. Love is the answer, regardless of the question. Because you can choose to believe the worst in people. Or you can choose to see the best in people. It's always your choice. ACTION: The Upside Challenge for the week is to choose one person who has disappointed or frustrated you. Take one step from your highest self that keeps your heart open. Speak with calm. Acknowledge something they did right. And release the story you’ve been holding. Lead from love today.
By Lisa Marie Platske February 16, 2026
Life’s little synchronicities. Have you noticed them? Something happens that was too meaningful to be a coincidence. ~ Meeting that person. ~ Getting that call. ~ Having the impossible become possible?!? Perhaps you’re thinking about someone, and then they call. How does that happen?!? Or, you get a bill, and you've got no idea how you’re going to pay it. And then, poof! ... the exact amount of money you need just shows up. I’ve experienced countless events like these throughout my life. And while some people believe they are random, I understand in the depth of my being that these experiences are signs from the Holy Spirit to get my attention or answer a prayer. When you are in co-creation with all of Life, you get messages to confirm you’re on the right path. When I’m in ease and grace, greater wealth, opportunities, and relationships flow into my life. It’s magical. However, you have to be open to notice the signs in the first place. Every synchronicity carries wisdom for the journey. When you lean into the whispers of the Holy Spirit, life opens in ways you couldn’t script on your own. Stay open. Stay expectant. What you’ve been seeking may already be moving towards you in ways you can’t yet see. ACTION: The Upside Challenge for the week is to stay on the lookout for meaningful synchronicities throughout your days. Each time one happens, jot it down so you don’t forget. At the end of the week sit with your list and speak your gratitude aloud for every moment that aligned for you.
By Lisa Marie Platske February 9, 2026
“You can’t quit your job to open a business. You don’t even know anything about business.” I get it. Taking a leap of faith doesn’t make sense. That’s why it’s called faith. So I took the leap of faith anyway. “That’s not the way we do that here.” I understand. And I created a new way of doing business that is more effective—and fun! “Why must you be such a troublemaker?” I don’t know what you mean. I get there are rules within the system—and I chose to create a new system. “That’s not possible.” Sure it is. I just did it. “You’re being reckless. You have responsibilities.” It depends on how you look at it. I see unlimited possibilities. These are real-life conversations I've had with folks in different seasons of my life. See, the rewards of courageous leadership are immense. Questioning 'what if...' to create 'what is' has been my journey. And it’s probably yours, too. You can’t live out your mission by playing by the rules of a broken world. Don’t let the “we’ve always done it this way” paradigm get in the way of making a positive difference on the planet. Remember, there’s always a way. ACTION: The Upside Challenge for the week is to stop letting “we’ve always done it this way” slow your impact. Take a process, workflow, or system that isn’t serving your mission and start redesigning it. Remember, there’s always a way to make a bigger difference and it starts with your decision to do things differently.
By Lisa Marie Platske February 2, 2026
You have been hard-wired for greatness so stop trying so hard to be something other than who you are. I see it all the time. Folks who tie themselves into knots, seeking the approval of others. Oh, it's not conscious. Most leaders would tell you that they're comfortable being their own boss, in charge of their time. Behind closed doors, many of them have told me something different. And that's because conflict, being misunderstood, and being vilified are pretty crummy. Most folks want to be liked. They want to be valued and appreciated for the effort they've put in. Your greatest gift to the planet is to be fully, completely, and unapologetically who you are. Doing that may come with some pretty harsh consequences ... which is why most leaders are willing to sell out. The thing that isn't always self-evident about compromising your values and beliefs is that every night you're stuck with you. You have to look at yourself in the mirror. You are the only one who understands the choices you've made—right, wrong, or indifferent. When the day is done, the truth always meets you in the quiet. It asks whether you stood in integrity or traded pieces of yourself to keep the peace. Leadership requires decisions that don’t win applause. It often asks you to hold your ground when others want you to bend. Living aligned with who you are may cost you approval or relationships. Yet, it will never cost you your soul. ACTION: The Upside Challenge for the week is to name a decision you’ve been avoiding because it feels risky or uncomfortable. It could be ending a partnership that no longer serves your vision, raising the standards for a client, or closing a door that keeps you from your calling. Take one bold, aligned action this week that honors your integrity and the leader you were created to be.
More Posts