What is Hidden Under the Surface?
Lisa Marie Platske • March 28, 2016
Since this is Women’s History Month, I decided to share a bit about the background in starting Upside Thinking and the premise of Upside Thoughts.
As many of you know, I’m a bit of an “accidental” entrepreneur.
Yet, you’ve probably heard me speak about how what you do is by choice and not accident.
So, what gives?
Well, I call myself an accidental entrepreneur because my background is in Criminal Justice.
I never took a business class or knew anyone who owned a business before I opened mine. (Now 90% of my friends own businesses…)
I moved 3000 miles from my closest friends (or should I say “friend” as I didn’t have many of those) or family members when I opened the doors to Upside Thinking, Inc. – and knew no one in my community.
Yet here I am 10+ years in owning a successful business.
And, while I’ve had my share of setbacks and failures, I’m a recognized award-winning leadership expert. ((How cool is that?!?))
To understand how all of this “happened”, you have to go back to 11th grade psychology class and conversations about Sigmund Freud.
While Freud didn’t invent the idea of the conscious and unconscious mind, he created an awareness by describing the mind’s structure and functions.
You probably heard of the iceberg analogy….well, that was from Freud
Upside-Thinking-Lisa-Marie-Platske-What-is-Hidden-Under-the-Surface-blog-pic
Karen is on the top of the iceberg. It is a concept of her many problems which are hidden.
He described the conscious mind to be the tip of the iceberg, or the 10% that can be seen above water to the naked eye.
This is all of the mental processes of which you are aware ie. your conscious thoughts.
But, what about what is hidden under the surface?
Well, that’s the 90% that can be incredibly influential in keeping you stuck or enabling you to move forward.
While Freud described the preconscious (thoughts and feelings that you may not be aware of but can be easily brought to a conscious level) and unconscious mind (thoughts and feelings you are completely unaware of) as being part of the 90%, he believed that the unconscious mind was the primary driver of human behavior.
What does this mean?
This means that the overwhelming majority of what is below the surface is inaccessible to the consciousness and yet it influences our judgements, feelings, and behaviors. (How crazy is that?!?)
Most of the time, you operate on the 10% conscious thoughts and are unaware that your motives and decisions are being influenced by the unconscious mind.
So, what’s the issue – and how does it relate to Upside Thinking and, more importantly, YOU?
Well….if you’re Positive Patti or Positive Paul and you’ve been bathing your subconscious with 100% positive and uplifting messages your entire waking life, you’re good to go
In fact, you’re probably super successful and I should be taking notes on you.
But, if you’re unsure of what memos you’ve been writing and sending to your unconscious mind, you may need to pay closer attention.
Upside Thinking was a concept that centered around how if you could change your thinking, you could literally change your life. (And, the framework first came from my husband.)
I believe if you change your thinking you can change your life because I’m living proof.
If you look at my background, I should have been a statistic, not a success.
I began feeding my brain the right stuff to succeed – and surrounding myself with people who did the same.
Now, I’m not going to get all Pollyanna on you and say that if you sit and meditate on success, you will wake up and your bank account will be bigger and you’ll rule the world.
But there is a piece of Upside Thinkings Success Roadmap that is the element of “Mindset Matters”.
You have a dial that is set on a certain frequency for success or failure
- How much you’re worth
- How much you deserve to have in life (($$$, relationships, etc.))
- How much value you bring to others
- How much money you can earn
And, whether you believe that or not, I have seen changing the station work wonders with my own clients.
When you take the 7 Pillars of Leadership that I teach at my annual Design Your Destiny LIVE, add it to the element Mindset plus Strategy, and Consistent Action, you get Upside Thinking’s Roadmap to Overwhelming Success!
That’s the history of Upside Thinking, Inc. – and it can be your history, too.
Unfortunately, what happens for most people is they believe that outside forces are more powerful than what’s inside.
Action Item:
The Upside Challenge of the week is to challenge one thought or belief that has been keeping you stuck or limited your abilities to move forward. Not sure what it is? Ask someone close to you.
By Lisa Marie Platske
•
April 13, 2026
Are you thinking of how your choices today are affecting future generations? As someone who doesn't have kids, this used to rarely be on my radar. Yet your choice to bring to life the work that you're called to do will impact the future of your lineage—and folks you've never met. What story will you create based on the choices you make today? See, you create your legacy with the choices that you make right now. The long-lasting impact of your actions can leave behind creations that are innovative and impactful. Take for example the 13-year-old kid who decided to leave a happy note in every bag at the grocery store, just to create a little more cheer in the world. That's legacy. Or what about the kid who practiced free throws every night after school for 3 hours—and then went on to lead his team to the championship in his senior year in college. That's legacy. I remember a few years ago, I hired someone to organize the SOPs and processes for my company. At the time, it felt like a lot of extra work and I wondered if it was worth it. Years later, that choice made everything flow smoother, less rushed, and allowed me and my team to focus on the work we were truly called to do. That’s legacy. Leadership is, as much about what you do in the here and now as it is about legacy for future generations to come. Every one of these moments, big or small, ripples far beyond what you can see today. Each day, each decision plants seeds for generations we may never meet. Tend them with care, with intention, and with faith, trusting that what you do today becomes the foundation for what is possible tomorrow. ACTION: The Upside Challenge for the week is to build for someone you will never meet. Choose one action this week that will not benefit you immediately. It could be documenting a process so someone else can lead more easily. Or speaking encouragement that strengthens someone’s confidence long after the moment passes. Or making a decision that protects the future even when the present would prefer convenience. As you do it, hold this prayer quietly, “May this serve beyond me.” Release the outcome. This is leadership that thinks generationally.
By Lisa Marie Platske
•
April 6, 2026
Divine obedience. I can't say for most of my life I understood what it meant. To be in the listening to where God wants me to be requires choosing to have enough time and space to listen. Yet I've always been rewarded by doing things quickly. Time and space seemed unnecessary. Or they were needed for folks who didn't learn or pick something up as fast as I did. When I type that now, I almost cringe. "Be still—and know that I am God." It is in the stillness, the soft whisper, that I often get to meet God. And that was elusive for big chunks of time in my life. I'd be running from one event to the next ... running from one opportunity and experience, and often get there out of breath, only to head out again on what I told myself was the next adventure. Rarely did I ever stop and consider where God wanted to lead me. Rarely did my leadership include Him. Rarely did I end up someplace refreshed and renewed—and at peace. Looking back, I can see the patterns that ran my life, and how far away from divine obedience they were. Yet that's what free will is about. The ability to choose. With intention. When you listen to the world's ways, you'll always end up depleted because you're never doing enough. Divine obedience has you listen, and carve out a path of peace and ease. That doesn't mean everything will go your way. Far from it. It does mean that you get to walk every moment stress-free. Even when it looks like everything around you is crashing down. I've lived through fires, floods, and tornados ... and walked away unscathed. I'm not sure the odds of doing this are even possible, let alone probable. Yet here I am. In the midst of the storm, and there will always be a storm, your leadership will ensure you walk on water or drown. With divine obedience, the former is a guarantee. And I gotta tell you that writing all of this out feels scary. For decades, I've been celebrated for my left-brain business mind ... the part of me that doesn't let emotion or things like faith get in the way of building a business with a sound strategy, processes, and standard operating procedures. I can—and have—helped scale hundreds of businesses to reach the elusive 7-figure mark in business, and I still do that in my work today. Yet, today I don't do it without taking everything to prayer. You may have met me when that wasn't how I operated, and my current business model doesn't work for you. And I get that. I just can no longer pretend that I'm somebody that I'm not. I take a fierce stand for my clients and their success—and for me, that involves taking every problem and challenge they face to God first. Together, we create a solution that is designed for the betterment of mankind —and includes everyone in their life. Again, I don't love talking about this. And, it's my Truth. So, how often do you stop and listen to where God is trying to lead you? ACTION: The Upside Challenge for the week is to create space before you create movement. Choose one moment each day where you would normally push ahead. And instead of doing, stop. Sit in stillness for three minutes and invite God into the moment. Ask, “What is mine to do right now?” Wait. Take only the next faithful step you sense. This is divine obedience practiced daily. Calm leadership that walks on water.
By Lisa Marie Platske
•
March 30, 2026
I wonder how much time I've spent trying to figure out how I'm going to get something to work. I wonder how many hours I've tried to get something "right" or figure out how I'm going to do something. I wonder how many minutes I've belabored what it would take to get what I wanted—and how it was going to happen. And it's not just me. Everyone wants to know "the how" of something coming together. That's part of the danger of spending too much time in the thinking mind. It wants answers. Yet the mind-brain was designed to keep humans safe. That's why there is a fight-or-flight mechanism wired inside each one of us. Over time, man began relying on the thinking mind for more than God ever envisioned. When I have a pressing problem, I used to believe I could think my way out of it, seeking the "right" way forward. Now, I take it to prayer, trusting that there's probably something I can't see on my own that will lead to a solution with greater ease than I can see on my own. Doing the heavy lifting myself is something I was accustomed to doing. I can hustle and grind, and muscle and might my way through just about anything. When others would give up, I'd still be standing because of my inner resolve to win. Yet choosing to live and run my business this way led to greater struggles, heartache, and feeling overburdened than asking God to lead ever did. This doesn't mean I get to abdicate responsibility and just surrender to whatever comes my way. Walking with intention requires personal responsibility. The how isn't any of my business as long as I stay the course, listening to where God's leading me. And the same is true for you, too. Most problems require stillness, presence, and an invocation of the answer that you can't see on your own. ACTION: The Upside Challenge for the week is to choose one thing you have been carrying in your head. Before you do something with it, pause and invite God into the moment. Then set a 15-minute timer and take one clear, practical action that is already in front of you. Stay present with the work until the timer ends. When the time is up, stop and release the rest back to God. This is how trust becomes embodied leadership, one intentional step at a time.
By Lisa Marie Platske
•
March 23, 2026
In a world that is designed for you to have a plan and map out your every move, living moment-by-moment can be challenging. You will likely be met with judgment by the folks around you, feeling you move too slow or are a bit directionless. Yet the only way to experience peace is in this moment. It doesn't happen when you focus on your past. And it doesn't live in your future, either. Years ago, I had someone who was well-known in the world of transformational leadership reach out to me, asking if she could hire me. When I asked her what she wanted to work on, she shared that she wanted me to teach her how to be present. Huh? I didn't understand what she was asking or why it was an issue. And at the time, I couldn't figure out how to put together a package or offering on something that felt so natural to me. Over the years, I've discovered that presence is elusive for most folks. They don't understand its power or grasp how to attain it, and live in the here and now. Perhaps that's the reason Eckhart Tolle's book The Power of Now has sold millions of copies. When presence eludes you, you run back and forth chasing moments you once lived in the past—or spending time wishing for tomorrow to get here. The blessing of living in this moment means you get to see all of the gifts that are in your life right now. ~ The people you love ~ The places you enjoy ~ The experiences you cultivate When you run around comparing what was or what you think will be to this moment, you miss out on the gift of life that God has given you. And when you lead from this place, it's hard for others to want to follow you. Leadership requires a commitment to the here and now. And the best leaders are present to the wonder of life, living One Moment At A Time. ACTION: The Upside Challenge for the week is to practice leading from presence rather than a plan. When something interrupts your schedule or pulls you off your agenda, pause and stay in the moment instead of rushing ahead or reacting. Give your full attention to what is right in front of you and allow peace to guide your response. Trust that honoring the present moment is an act of faith, clarity, and leadership, and that what truly matters will unfold one moment at a time.
By Lisa Marie Platske
•
April 13, 2026
Are you thinking of how your choices today are affecting future generations? As someone who doesn't have kids, this used to rarely be on my radar. Yet your choice to bring to life the work that you're called to do will impact the future of your lineage—and folks you've never met. What story will you create based on the choices you make today? See, you create your legacy with the choices that you make right now. The long-lasting impact of your actions can leave behind creations that are innovative and impactful. Take for example the 13-year-old kid who decided to leave a happy note in every bag at the grocery store, just to create a little more cheer in the world. That's legacy. Or what about the kid who practiced free throws every night after school for 3 hours—and then went on to lead his team to the championship in his senior year in college. That's legacy. I remember a few years ago, I hired someone to organize the SOPs and processes for my company. At the time, it felt like a lot of extra work and I wondered if it was worth it. Years later, that choice made everything flow smoother, less rushed, and allowed me and my team to focus on the work we were truly called to do. That’s legacy. Leadership is, as much about what you do in the here and now as it is about legacy for future generations to come. Every one of these moments, big or small, ripples far beyond what you can see today. Each day, each decision plants seeds for generations we may never meet. Tend them with care, with intention, and with faith, trusting that what you do today becomes the foundation for what is possible tomorrow. ACTION: The Upside Challenge for the week is to build for someone you will never meet. Choose one action this week that will not benefit you immediately. It could be documenting a process so someone else can lead more easily. Or speaking encouragement that strengthens someone’s confidence long after the moment passes. Or making a decision that protects the future even when the present would prefer convenience. As you do it, hold this prayer quietly, “May this serve beyond me.” Release the outcome. This is leadership that thinks generationally.
By Lisa Marie Platske
•
April 6, 2026
Divine obedience. I can't say for most of my life I understood what it meant. To be in the listening to where God wants me to be requires choosing to have enough time and space to listen. Yet I've always been rewarded by doing things quickly. Time and space seemed unnecessary. Or they were needed for folks who didn't learn or pick something up as fast as I did. When I type that now, I almost cringe. "Be still—and know that I am God." It is in the stillness, the soft whisper, that I often get to meet God. And that was elusive for big chunks of time in my life. I'd be running from one event to the next ... running from one opportunity and experience, and often get there out of breath, only to head out again on what I told myself was the next adventure. Rarely did I ever stop and consider where God wanted to lead me. Rarely did my leadership include Him. Rarely did I end up someplace refreshed and renewed—and at peace. Looking back, I can see the patterns that ran my life, and how far away from divine obedience they were. Yet that's what free will is about. The ability to choose. With intention. When you listen to the world's ways, you'll always end up depleted because you're never doing enough. Divine obedience has you listen, and carve out a path of peace and ease. That doesn't mean everything will go your way. Far from it. It does mean that you get to walk every moment stress-free. Even when it looks like everything around you is crashing down. I've lived through fires, floods, and tornados ... and walked away unscathed. I'm not sure the odds of doing this are even possible, let alone probable. Yet here I am. In the midst of the storm, and there will always be a storm, your leadership will ensure you walk on water or drown. With divine obedience, the former is a guarantee. And I gotta tell you that writing all of this out feels scary. For decades, I've been celebrated for my left-brain business mind ... the part of me that doesn't let emotion or things like faith get in the way of building a business with a sound strategy, processes, and standard operating procedures. I can—and have—helped scale hundreds of businesses to reach the elusive 7-figure mark in business, and I still do that in my work today. Yet, today I don't do it without taking everything to prayer. You may have met me when that wasn't how I operated, and my current business model doesn't work for you. And I get that. I just can no longer pretend that I'm somebody that I'm not. I take a fierce stand for my clients and their success—and for me, that involves taking every problem and challenge they face to God first. Together, we create a solution that is designed for the betterment of mankind —and includes everyone in their life. Again, I don't love talking about this. And, it's my Truth. So, how often do you stop and listen to where God is trying to lead you? ACTION: The Upside Challenge for the week is to create space before you create movement. Choose one moment each day where you would normally push ahead. And instead of doing, stop. Sit in stillness for three minutes and invite God into the moment. Ask, “What is mine to do right now?” Wait. Take only the next faithful step you sense. This is divine obedience practiced daily. Calm leadership that walks on water.
By Lisa Marie Platske
•
March 30, 2026
I wonder how much time I've spent trying to figure out how I'm going to get something to work. I wonder how many hours I've tried to get something "right" or figure out how I'm going to do something. I wonder how many minutes I've belabored what it would take to get what I wanted—and how it was going to happen. And it's not just me. Everyone wants to know "the how" of something coming together. That's part of the danger of spending too much time in the thinking mind. It wants answers. Yet the mind-brain was designed to keep humans safe. That's why there is a fight-or-flight mechanism wired inside each one of us. Over time, man began relying on the thinking mind for more than God ever envisioned. When I have a pressing problem, I used to believe I could think my way out of it, seeking the "right" way forward. Now, I take it to prayer, trusting that there's probably something I can't see on my own that will lead to a solution with greater ease than I can see on my own. Doing the heavy lifting myself is something I was accustomed to doing. I can hustle and grind, and muscle and might my way through just about anything. When others would give up, I'd still be standing because of my inner resolve to win. Yet choosing to live and run my business this way led to greater struggles, heartache, and feeling overburdened than asking God to lead ever did. This doesn't mean I get to abdicate responsibility and just surrender to whatever comes my way. Walking with intention requires personal responsibility. The how isn't any of my business as long as I stay the course, listening to where God's leading me. And the same is true for you, too. Most problems require stillness, presence, and an invocation of the answer that you can't see on your own. ACTION: The Upside Challenge for the week is to choose one thing you have been carrying in your head. Before you do something with it, pause and invite God into the moment. Then set a 15-minute timer and take one clear, practical action that is already in front of you. Stay present with the work until the timer ends. When the time is up, stop and release the rest back to God. This is how trust becomes embodied leadership, one intentional step at a time.
By Lisa Marie Platske
•
March 23, 2026
In a world that is designed for you to have a plan and map out your every move, living moment-by-moment can be challenging. You will likely be met with judgment by the folks around you, feeling you move too slow or are a bit directionless. Yet the only way to experience peace is in this moment. It doesn't happen when you focus on your past. And it doesn't live in your future, either. Years ago, I had someone who was well-known in the world of transformational leadership reach out to me, asking if she could hire me. When I asked her what she wanted to work on, she shared that she wanted me to teach her how to be present. Huh? I didn't understand what she was asking or why it was an issue. And at the time, I couldn't figure out how to put together a package or offering on something that felt so natural to me. Over the years, I've discovered that presence is elusive for most folks. They don't understand its power or grasp how to attain it, and live in the here and now. Perhaps that's the reason Eckhart Tolle's book The Power of Now has sold millions of copies. When presence eludes you, you run back and forth chasing moments you once lived in the past—or spending time wishing for tomorrow to get here. The blessing of living in this moment means you get to see all of the gifts that are in your life right now. ~ The people you love ~ The places you enjoy ~ The experiences you cultivate When you run around comparing what was or what you think will be to this moment, you miss out on the gift of life that God has given you. And when you lead from this place, it's hard for others to want to follow you. Leadership requires a commitment to the here and now. And the best leaders are present to the wonder of life, living One Moment At A Time. ACTION: The Upside Challenge for the week is to practice leading from presence rather than a plan. When something interrupts your schedule or pulls you off your agenda, pause and stay in the moment instead of rushing ahead or reacting. Give your full attention to what is right in front of you and allow peace to guide your response. Trust that honoring the present moment is an act of faith, clarity, and leadership, and that what truly matters will unfold one moment at a time.
