What is Hidden Under the Surface?
Lisa Marie Platske • March 28, 2016
Since this is Women’s History Month, I decided to share a bit about the background in starting Upside Thinking and the premise of Upside Thoughts.
As many of you know, I’m a bit of an “accidental” entrepreneur.
Yet, you’ve probably heard me speak about how what you do is by choice and not accident.
So, what gives?
Well, I call myself an accidental entrepreneur because my background is in Criminal Justice.
I never took a business class or knew anyone who owned a business before I opened mine. (Now 90% of my friends own businesses…)
I moved 3000 miles from my closest friends (or should I say “friend” as I didn’t have many of those) or family members when I opened the doors to Upside Thinking, Inc. – and knew no one in my community.
Yet here I am 10+ years in owning a successful business.
And, while I’ve had my share of setbacks and failures, I’m a recognized award-winning leadership expert. ((How cool is that?!?))
To understand how all of this “happened”, you have to go back to 11th grade psychology class and conversations about Sigmund Freud.
While Freud didn’t invent the idea of the conscious and unconscious mind, he created an awareness by describing the mind’s structure and functions.
You probably heard of the iceberg analogy….well, that was from Freud
Upside-Thinking-Lisa-Marie-Platske-What-is-Hidden-Under-the-Surface-blog-pic
Karen is on the top of the iceberg. It is a concept of her many problems which are hidden.
He described the conscious mind to be the tip of the iceberg, or the 10% that can be seen above water to the naked eye.
This is all of the mental processes of which you are aware ie. your conscious thoughts.
But, what about what is hidden under the surface?
Well, that’s the 90% that can be incredibly influential in keeping you stuck or enabling you to move forward.
While Freud described the preconscious (thoughts and feelings that you may not be aware of but can be easily brought to a conscious level) and unconscious mind (thoughts and feelings you are completely unaware of) as being part of the 90%, he believed that the unconscious mind was the primary driver of human behavior.
What does this mean?
This means that the overwhelming majority of what is below the surface is inaccessible to the consciousness and yet it influences our judgements, feelings, and behaviors. (How crazy is that?!?)
Most of the time, you operate on the 10% conscious thoughts and are unaware that your motives and decisions are being influenced by the unconscious mind.
So, what’s the issue – and how does it relate to Upside Thinking and, more importantly, YOU?
Well….if you’re Positive Patti or Positive Paul and you’ve been bathing your subconscious with 100% positive and uplifting messages your entire waking life, you’re good to go
In fact, you’re probably super successful and I should be taking notes on you.
But, if you’re unsure of what memos you’ve been writing and sending to your unconscious mind, you may need to pay closer attention.
Upside Thinking was a concept that centered around how if you could change your thinking, you could literally change your life. (And, the framework first came from my husband.)
I believe if you change your thinking you can change your life because I’m living proof.
If you look at my background, I should have been a statistic, not a success.
I began feeding my brain the right stuff to succeed – and surrounding myself with people who did the same.
Now, I’m not going to get all Pollyanna on you and say that if you sit and meditate on success, you will wake up and your bank account will be bigger and you’ll rule the world.
But there is a piece of Upside Thinkings Success Roadmap that is the element of “Mindset Matters”.
You have a dial that is set on a certain frequency for success or failure
- How much you’re worth
- How much you deserve to have in life (($$$, relationships, etc.))
- How much value you bring to others
- How much money you can earn
And, whether you believe that or not, I have seen changing the station work wonders with my own clients.
When you take the 7 Pillars of Leadership that I teach at my annual Design Your Destiny LIVE, add it to the element Mindset plus Strategy, and Consistent Action, you get Upside Thinking’s Roadmap to Overwhelming Success!
That’s the history of Upside Thinking, Inc. – and it can be your history, too.
Unfortunately, what happens for most people is they believe that outside forces are more powerful than what’s inside.
Action Item:
The Upside Challenge of the week is to challenge one thought or belief that has been keeping you stuck or limited your abilities to move forward. Not sure what it is? Ask someone close to you.
By Lisa Marie Platske
•
November 24, 2025
I’m no stranger to awards. I’ve been recognized for the past 25 years, receiving recognition from the National Association of Female Executives, the White House, the Small Business Administration, the International Alliance for Women, the Evolutionary Business Council, Forbes, and more. I’ve gotten awards entitled Rising Star early on in my business to Woman of the Year, the Top 100 Women Making a Difference in the World, and Women in Business Champion of the Year later on. Several years ago, I received two awards that felt different. To see my name on the screen because of my peers was humbling. That was the first award. The 2nd to last award of the evening for this organization was the “Biggest Impact" award. This award wasn’t listed in the programming or marketing of the event. When my name was called, I was awestruck. I took the stage speechless and moved to tears—and not for the reasons most people might have thought. I’ve learned that you can’t outgive God. That’s something I remind the leaders I work with, whether in a retreat, mastermind, or private mentoring conversation. And whenever I give, it comes back to me 100-fold. The conversations I had at the event throughout the evening are ones that I will always remember. So if you feel you don’t fit in … stop making that an excuse to not get involved in something. Show up for others. Even when you don’t feel like it. If we haven’t met, my door is always open. Reach out at any time. ACTION: The Upside Challenge for the week is to create space for a conversation you’ve been too busy to have. It maybe someone in your life has gotten your presence, just not your full attention. Show up without performance, without hurry and without distraction. Fifteen minutes. That’s all. Make the time. And let it count.
By Lisa Marie Platske
•
November 17, 2025
Leadership requires consciousness and courage. Lots of folks have talent. Yet, it's rare to see a leader with 360-degree awareness who has the courage to stand in the dark places where leadership is often required to go. This is why for years I've shouted from the rooftops that comfort doesn't change the world. (I even have a shirt in the Upside store that has it printed on the back.) Because no matter how many gifts you've been given, or how much raw talent you possess, you can't erase the struggles of the human experience. You can numb. You can follow. Or, you can choose to step up and lead. And doing the latter is the hardest. All day long I'd much rather have all of the autonomy with little to no responsibility. Yet I understand to do that is copping out on the full usage of my divine gifts, abilities, talents, and experiences. I was built to lead. And that means being responsible ... when things go right, and when they don't. Over the years, I've numbed out on mindless TV shows, and unhealthy fast food only to get me further off-course from my divine mission and purpose. Gaining weight and feeling tired were just symptoms of an unhealthy system, and a socially acceptable way to numb. Leadership takes strength and discipline that are rooted in consciousness and courage. Because most folks don't want to be accountable at that level, they'll opt out and choose to follow someone else's lead. That's never been my style. I've learned more from going through hard times than I ever did sitting on Easy Street. The best piece is that you get to choose for yourself. ACTION: The Upside Challenge for the week is to choose one thing the future you, the one fully walking in your divine assignment, would do. You already know what it is, that nudge you’ve been feeling. That quiet pull from God asking you to move. Maybe it’s making the call, saying no, saying yes, clearing space to think, or finally following through on what you said mattered. Whatever it is, stop numbing around it. Take the step.
By Lisa Marie Platske
•
November 10, 2025
Every so often, I read something that inspires me to be better. After a month of giving to clients at two retreats and working privately with a client through a one-on-one VIP leadership retreat at Summit Hills Farm, this story touches me in a very deep way. Sometimes folks ask me if it's possible to overgive. This story answers that question beautifully. "I asked the leaf whether it was frightened because it was autumn and the other leaves were falling. The leaf told me, "No. During the whole spring and summer, I was completely alive. I worked hard to help nourish the tree, and now much of me is in the tree. I am not limited by this form. I am also the whole tree, and when I go back to the soil, I will continue to nourish the tree. So I don’t worry at all. As I leave this branch and float to the ground, I will wave to the tree and tell her, 'I will see you again very soon'." That day, there was a wind blowing and, after a while, I saw the leaf leave the branch and float down to the soil, dancing joyfully, because as it floated it saw itself already there in the tree. It was so happy. I bowed my head, knowing that I have a lot to learn from the leaf." ~ Thich Nhat Hanh Reading that story reminded me of the leaders I encounter. The ones who give deeply, love fiercely, and show up fully, even when no one’s watching. You may not always see the impact you’re having. You may wonder if it’s too much, or if it even matters. What I know to be true is... Nothing is ever wasted. ~ Every act of service… ~ Every moment of generosity… ~ Every time you choose love over fear… ... It all lives on. Just like the leaf, your presence remains long after the moment passes. What you’ve built and what you’ve become—it stays on. So if you’ve been wondering whether it’s okay to rest, to pause, to let go… It is. Because your leadership is already rooted in what you've poured yourself into. This is the holy space between what was and what’s next. And you, leader, are right on time. ACTION: The Upside Challenge for the week is to write one truth you know about leadership or legacy on a sticky note or card. Make it simple and true for you. Maybe it’s… “My presence changes the room.” “I was created to lead with love.” “What I build matters.” And then place it somewhere you’ll see it—your mirror, your journal, the dashboard of your car. Let it meet you in the in-between moments. And let it serve as a reminder of who you are.
By Lisa Marie Platske
•
November 3, 2025
For years, Valentine’s Day has been my 2nd favorite holiday after Thanksgiving. Every year, I notice people talking about love and being loving, equating it to what they got from their partner. One year, I wrote a post where I joked around about asking Jim for toilets — which was true. And some folks were horrified. Valentine's Day hasn't been one of my favorite holidays for 4 decades because of the gifts I've received, although I have gotten some spectacular ones. Rather, Valentine's Day offers folks a reminder to see through the lens of love, no matter where they're at or what they're experiencing. LOVE is the vibration I want to operate on 365 days throughout the year. It’s how I want to be REMEMBERED. In a few days, Jim and I will celebrate 21 years of marriage. Yes, 21 years. That kind of time gives you a deeper understanding of what love really is. And it’s not always grand or visible. Being loving and kind isn’t hard to do. And it's not easy, either. It does require intentional choice in every circumstance and situation. Once you set your mind that’s who you want to be, you’ll see opportunities to be loving and kind all day long. Researchers have discovered that you also get what’s called the ‘helper’s high’ when you operate this way… …because acts of altruism trigger the same endorphins as a ‘runner’s high.' What does this look like? Smile. At people you’ve never met. Hold the door open for a stranger. Give BIG hugs to the people you care about most. Say “please” – and say “thank you”. You’d be surprised at how few people actually do. Surprise a friend with a phone call or a gift of appreciation … for no reason other than they were on your mind. Give back and volunteer your time at a colleague’s event, local animal shelter, or soup kitchen. (Yes, they still have those.) Pay for someone’s cup of coffee at the drive-thru or the person standing behind you in line at Starbucks. When I lived in New Jersey, I used to pay for people’s tolls before EZPass came along and took away the fun of it. Go through your closet and donate the clothing you still love, yet haven’t worn in a long time. Look for opportunities to pay someone a compliment – and then do it. You just may make their day. Text or call a loved one just to say, “I’m thinking about you…” Bring your neighbors flowers. Loving-kindness is just a way of being. You don’t need a special day or any holiday for LOVE to show up. And the best leaders get this. So if you want to be the kind of leader who leaves a legacy... Start there. Lead with love. Even when no one’s watching. ACTION: The Upside Challenge for the week is to practice one unseen act of loving-kindness. Choose one person in your world — a colleague, neighbor, team member, or friend — and do something kind without telling them it was you. It can be a handwritten note, a small gift, a thoughtful gesture, or an act of service. Then notice how it shifts you — because powerful leadership begins in the places no one else sees.
By Lisa Marie Platske
•
November 24, 2025
I’m no stranger to awards. I’ve been recognized for the past 25 years, receiving recognition from the National Association of Female Executives, the White House, the Small Business Administration, the International Alliance for Women, the Evolutionary Business Council, Forbes, and more. I’ve gotten awards entitled Rising Star early on in my business to Woman of the Year, the Top 100 Women Making a Difference in the World, and Women in Business Champion of the Year later on. Several years ago, I received two awards that felt different. To see my name on the screen because of my peers was humbling. That was the first award. The 2nd to last award of the evening for this organization was the “Biggest Impact" award. This award wasn’t listed in the programming or marketing of the event. When my name was called, I was awestruck. I took the stage speechless and moved to tears—and not for the reasons most people might have thought. I’ve learned that you can’t outgive God. That’s something I remind the leaders I work with, whether in a retreat, mastermind, or private mentoring conversation. And whenever I give, it comes back to me 100-fold. The conversations I had at the event throughout the evening are ones that I will always remember. So if you feel you don’t fit in … stop making that an excuse to not get involved in something. Show up for others. Even when you don’t feel like it. If we haven’t met, my door is always open. Reach out at any time. ACTION: The Upside Challenge for the week is to create space for a conversation you’ve been too busy to have. It maybe someone in your life has gotten your presence, just not your full attention. Show up without performance, without hurry and without distraction. Fifteen minutes. That’s all. Make the time. And let it count.
By Lisa Marie Platske
•
November 17, 2025
Leadership requires consciousness and courage. Lots of folks have talent. Yet, it's rare to see a leader with 360-degree awareness who has the courage to stand in the dark places where leadership is often required to go. This is why for years I've shouted from the rooftops that comfort doesn't change the world. (I even have a shirt in the Upside store that has it printed on the back.) Because no matter how many gifts you've been given, or how much raw talent you possess, you can't erase the struggles of the human experience. You can numb. You can follow. Or, you can choose to step up and lead. And doing the latter is the hardest. All day long I'd much rather have all of the autonomy with little to no responsibility. Yet I understand to do that is copping out on the full usage of my divine gifts, abilities, talents, and experiences. I was built to lead. And that means being responsible ... when things go right, and when they don't. Over the years, I've numbed out on mindless TV shows, and unhealthy fast food only to get me further off-course from my divine mission and purpose. Gaining weight and feeling tired were just symptoms of an unhealthy system, and a socially acceptable way to numb. Leadership takes strength and discipline that are rooted in consciousness and courage. Because most folks don't want to be accountable at that level, they'll opt out and choose to follow someone else's lead. That's never been my style. I've learned more from going through hard times than I ever did sitting on Easy Street. The best piece is that you get to choose for yourself. ACTION: The Upside Challenge for the week is to choose one thing the future you, the one fully walking in your divine assignment, would do. You already know what it is, that nudge you’ve been feeling. That quiet pull from God asking you to move. Maybe it’s making the call, saying no, saying yes, clearing space to think, or finally following through on what you said mattered. Whatever it is, stop numbing around it. Take the step.
By Lisa Marie Platske
•
November 10, 2025
Every so often, I read something that inspires me to be better. After a month of giving to clients at two retreats and working privately with a client through a one-on-one VIP leadership retreat at Summit Hills Farm, this story touches me in a very deep way. Sometimes folks ask me if it's possible to overgive. This story answers that question beautifully. "I asked the leaf whether it was frightened because it was autumn and the other leaves were falling. The leaf told me, "No. During the whole spring and summer, I was completely alive. I worked hard to help nourish the tree, and now much of me is in the tree. I am not limited by this form. I am also the whole tree, and when I go back to the soil, I will continue to nourish the tree. So I don’t worry at all. As I leave this branch and float to the ground, I will wave to the tree and tell her, 'I will see you again very soon'." That day, there was a wind blowing and, after a while, I saw the leaf leave the branch and float down to the soil, dancing joyfully, because as it floated it saw itself already there in the tree. It was so happy. I bowed my head, knowing that I have a lot to learn from the leaf." ~ Thich Nhat Hanh Reading that story reminded me of the leaders I encounter. The ones who give deeply, love fiercely, and show up fully, even when no one’s watching. You may not always see the impact you’re having. You may wonder if it’s too much, or if it even matters. What I know to be true is... Nothing is ever wasted. ~ Every act of service… ~ Every moment of generosity… ~ Every time you choose love over fear… ... It all lives on. Just like the leaf, your presence remains long after the moment passes. What you’ve built and what you’ve become—it stays on. So if you’ve been wondering whether it’s okay to rest, to pause, to let go… It is. Because your leadership is already rooted in what you've poured yourself into. This is the holy space between what was and what’s next. And you, leader, are right on time. ACTION: The Upside Challenge for the week is to write one truth you know about leadership or legacy on a sticky note or card. Make it simple and true for you. Maybe it’s… “My presence changes the room.” “I was created to lead with love.” “What I build matters.” And then place it somewhere you’ll see it—your mirror, your journal, the dashboard of your car. Let it meet you in the in-between moments. And let it serve as a reminder of who you are.
By Lisa Marie Platske
•
November 3, 2025
For years, Valentine’s Day has been my 2nd favorite holiday after Thanksgiving. Every year, I notice people talking about love and being loving, equating it to what they got from their partner. One year, I wrote a post where I joked around about asking Jim for toilets — which was true. And some folks were horrified. Valentine's Day hasn't been one of my favorite holidays for 4 decades because of the gifts I've received, although I have gotten some spectacular ones. Rather, Valentine's Day offers folks a reminder to see through the lens of love, no matter where they're at or what they're experiencing. LOVE is the vibration I want to operate on 365 days throughout the year. It’s how I want to be REMEMBERED. In a few days, Jim and I will celebrate 21 years of marriage. Yes, 21 years. That kind of time gives you a deeper understanding of what love really is. And it’s not always grand or visible. Being loving and kind isn’t hard to do. And it's not easy, either. It does require intentional choice in every circumstance and situation. Once you set your mind that’s who you want to be, you’ll see opportunities to be loving and kind all day long. Researchers have discovered that you also get what’s called the ‘helper’s high’ when you operate this way… …because acts of altruism trigger the same endorphins as a ‘runner’s high.' What does this look like? Smile. At people you’ve never met. Hold the door open for a stranger. Give BIG hugs to the people you care about most. Say “please” – and say “thank you”. You’d be surprised at how few people actually do. Surprise a friend with a phone call or a gift of appreciation … for no reason other than they were on your mind. Give back and volunteer your time at a colleague’s event, local animal shelter, or soup kitchen. (Yes, they still have those.) Pay for someone’s cup of coffee at the drive-thru or the person standing behind you in line at Starbucks. When I lived in New Jersey, I used to pay for people’s tolls before EZPass came along and took away the fun of it. Go through your closet and donate the clothing you still love, yet haven’t worn in a long time. Look for opportunities to pay someone a compliment – and then do it. You just may make their day. Text or call a loved one just to say, “I’m thinking about you…” Bring your neighbors flowers. Loving-kindness is just a way of being. You don’t need a special day or any holiday for LOVE to show up. And the best leaders get this. So if you want to be the kind of leader who leaves a legacy... Start there. Lead with love. Even when no one’s watching. ACTION: The Upside Challenge for the week is to practice one unseen act of loving-kindness. Choose one person in your world — a colleague, neighbor, team member, or friend — and do something kind without telling them it was you. It can be a handwritten note, a small gift, a thoughtful gesture, or an act of service. Then notice how it shifts you — because powerful leadership begins in the places no one else sees.
