I just got back from a week at Disney World celebrating my parent’s 30th anniversary.
No one understands the power of positioning quite like Disney.
Positioning is one of THE most important components of being seen as a leader.
And, one of the easiest ways to do that is to know who you are and who you’re not – and just be yourself. (Disney is really clear about this in their policies and procedures for employees that some people find them too strict and confining to work there.)
This means you have to be comfortable enough to show up in your daily interactions as who you really are.
Recently I attended a training and several of the attendees and staff commented on my authenticity and “realness”.
Actually, I get messages every week from people who have heard me speak or connected with me through social media about my genuineness.
This isn’t something I’ve created to fool people; it’s something I consciously work on.
The definition of positioning is “an organized system of finding a window in the mind”, and cannot be manufactured or achieved through manipulation.
The best way to position yourself is to blend humanity and vulnerability with your incredible experiences – or you’ll come across as arrogant.
When you’re aware of who you are and confident sharing that with others, you know that some people will get you and others won’t.
I have distinctive likes and dislikes. While not all may resonate with the people who know me, I’m not afraid to put them all out there.
I like to travel and enjoy spa time, and have been a Dallas Cowboys and Yankees fan for decades but would rather attend a sporting event in person.
I get to Disney several times a year, appreciate yummy food as I’m quite the foodie, and treasure spending time with people I love.
Because I value connection, I create opportunities to bring people together into community. I’m also passionate about diversity and inclusion and a champion for the underdog.
Other values include freedom, fun, and flexibility in my schedule.
I delight in intellectually stimulating conversations and like people who are willing to be real.
I believe I’ve been called to do the work I’m doing and love every minute of it.
While I have an assistant, I don’t hide behind her, preferring to connect with people.
I have a BIG problem with people who are mean and find myself having to exercise great restraint and emotional intelligence not to put them in their place. (In choosing fight or flight, I’ll always choose fight.)
Self-contentedness and lack of compassion make me sick.
Finally, I believe that love is always the answer.
When you aren’t comfortable with a piece of who you are or what you do, you struggle with the art of positioning.
Real positioning techniques and aptitude are about your connection to you as well as how you show up.
ACTION ITEM: The Upside Challenge of the week is to examine where you’re showing up in your full authentic self and where you’re hiding out – afraid it may be “too much” or “not enough” for others. What will you do about it?
The world is made for those who stand out, not those who fit in.