Do Others Know You’re an Expert?
Lisa Marie Platske • March 24, 2014
I’m known for being up-front and honest.
But, I continue to challenge myself to become more and more authentic – to share more and more of who I am with the world.
The recent launch of my website tells more of my story than I’ve ever shared before.(Check out www.UpsideThinking.com and click on the About Me page to see for yourself.)
I cannot explain to you how much stress and wasted time it cost me when I didn’t know how to position myself as an expert.
It’s a fine line between being a ‘know- it-all’ and being someone who knows too little.
And, even though I am incredibly talented, there were times when I wouldn’t speak up for fear of being “too much” or making others feel less important.
The end result was that I missed out on great opportunities, amazing clients, and it took me longer to do the work I loved with ease.
Today, I proudly claim my value.
The journey wasn’t easy.
What I struggled with is now what I teach – how to leverage your expertise (the who you are) so that you can be seen, heard, recognized, and rewarded with big opportunities for your brilliance.
I don’t want you to go through what I went through.
If you’re serious about your success, you’ve got to get three things right.
1. You must know who you are.
2. You must know what you want.
3. You must know why it matters.
I want to talk about #3 — why it matters.
You’ve got gifts, talents, skills and abilities and their unique combination makes you incredibly special.
There is no one else in the world out there who can do what you can do and see things from your perspective.
When you know why what you want matters, you know that you’re all in and willing to do whatever it takes to get what you want.
Sure you may have the plan, but you’re not worried about the how. You’re like a super hero – committed, focused, and mission-driven.
ACTION ITEM: The Upside Challenge of the week is to check in and see if you are that clear right now about why it matters.
When I’m feeling like I have no idea how I’m going to do “THAT”, I know that I’ve got to dive back into my why and swim there for a while.
After that, all is well with the world – and my personal journey.
The world is made for those who stand out, not those who fit in.
By Lisa Marie Platske
•
December 1, 2025
When I talk to folks about living out their Divine mission and purpose being the reason why leadership is so important, some people take a step back. "Who, me? A mission? And a Divine one? I'm not sure you've got the right character." Yet, this is something I’m 100% sure of. You were handpicked to do something on this planet. ~ Handpicked to be your mom’s son or daughter. ~ Handpicked to use the gifts you’ve been given and the experiences you’ve had. For a purpose. And I get that not everyone believes that because somewhere along the way, the world teaches you to shrink or make yourself smaller than you were created to be. So you wait for permission. Or you begin doubting your voice. Maybe that happened to you. And yet, here you are, you’re still here. Which means Heaven’s not done. You see, the Divine doesn’t make mistakes, and your presence isn’t accidental. Everything about your journey... ... the setbacks, the breakthroughs, the patterns you repeat, the people you meet ... has been preparing you. And if everyone chose to live from the belief that they're here for a purpose, the world would look vastly different. A purpose-led life requires leaders to step up and do something meaningful with their gifts, abilities, talents, and experiences. They understand they're born for something bigger than themselves. And that amount of courage is rare in today's world. I’m pretty sure you weren’t created just to scroll through TikTok or add another item to your cart. You were given a Divine mission. You were given a purpose that was assigned to you and only you. No one else can fulfill it. Just you. And without leadership, walking it out will be extremely hard. Leadership means taking full responsibility for your Divine assignment. ACTION: The Upside Challenge for the week is to identify one decision you’ve delayed. Maybe it’s stepping back from a leadership role you’ve outgrown. Maybe it’s restructuring something you built because it no longer aligns. Maybe it’s finally moving forward on the vision you’ve been sitting on for far too long. Block 30 minutes this week to address it with clarity and conviction. Because the longer you wait, the heavier it becomes.
By Lisa Marie Platske
•
November 24, 2025
I’m no stranger to awards. I’ve been recognized for the past 25 years, receiving recognition from the National Association of Female Executives, the White House, the Small Business Administration, the International Alliance for Women, the Evolutionary Business Council, Forbes, and more. I’ve gotten awards entitled Rising Star early on in my business to Woman of the Year, the Top 100 Women Making a Difference in the World, and Women in Business Champion of the Year later on. Several years ago, I received two awards that felt different. To see my name on the screen because of my peers was humbling. That was the first award. The 2nd to last award of the evening for this organization was the “Biggest Impact" award. This award wasn’t listed in the programming or marketing of the event. When my name was called, I was awestruck. I took the stage speechless and moved to tears—and not for the reasons most people might have thought. I’ve learned that you can’t outgive God. That’s something I remind the leaders I work with, whether in a retreat, mastermind, or private mentoring conversation. And whenever I give, it comes back to me 100-fold. The conversations I had at the event throughout the evening are ones that I will always remember. So if you feel you don’t fit in … stop making that an excuse to not get involved in something. Show up for others. Even when you don’t feel like it. If we haven’t met, my door is always open. Reach out at any time. ACTION: The Upside Challenge for the week is to create space for a conversation you’ve been too busy to have. It maybe someone in your life has gotten your presence, just not your full attention. Show up without performance, without hurry and without distraction. Fifteen minutes. That’s all. Make the time. And let it count.
By Lisa Marie Platske
•
November 17, 2025
Leadership requires consciousness and courage. Lots of folks have talent. Yet, it's rare to see a leader with 360-degree awareness who has the courage to stand in the dark places where leadership is often required to go. This is why for years I've shouted from the rooftops that comfort doesn't change the world. (I even have a shirt in the Upside store that has it printed on the back.) Because no matter how many gifts you've been given, or how much raw talent you possess, you can't erase the struggles of the human experience. You can numb. You can follow. Or, you can choose to step up and lead. And doing the latter is the hardest. All day long I'd much rather have all of the autonomy with little to no responsibility. Yet I understand to do that is copping out on the full usage of my divine gifts, abilities, talents, and experiences. I was built to lead. And that means being responsible ... when things go right, and when they don't. Over the years, I've numbed out on mindless TV shows, and unhealthy fast food only to get me further off-course from my divine mission and purpose. Gaining weight and feeling tired were just symptoms of an unhealthy system, and a socially acceptable way to numb. Leadership takes strength and discipline that are rooted in consciousness and courage. Because most folks don't want to be accountable at that level, they'll opt out and choose to follow someone else's lead. That's never been my style. I've learned more from going through hard times than I ever did sitting on Easy Street. The best piece is that you get to choose for yourself. ACTION: The Upside Challenge for the week is to choose one thing the future you, the one fully walking in your divine assignment, would do. You already know what it is, that nudge you’ve been feeling. That quiet pull from God asking you to move. Maybe it’s making the call, saying no, saying yes, clearing space to think, or finally following through on what you said mattered. Whatever it is, stop numbing around it. Take the step.
By Lisa Marie Platske
•
November 10, 2025
Every so often, I read something that inspires me to be better. After a month of giving to clients at two retreats and working privately with a client through a one-on-one VIP leadership retreat at Summit Hills Farm, this story touches me in a very deep way. Sometimes folks ask me if it's possible to overgive. This story answers that question beautifully. "I asked the leaf whether it was frightened because it was autumn and the other leaves were falling. The leaf told me, "No. During the whole spring and summer, I was completely alive. I worked hard to help nourish the tree, and now much of me is in the tree. I am not limited by this form. I am also the whole tree, and when I go back to the soil, I will continue to nourish the tree. So I don’t worry at all. As I leave this branch and float to the ground, I will wave to the tree and tell her, 'I will see you again very soon'." That day, there was a wind blowing and, after a while, I saw the leaf leave the branch and float down to the soil, dancing joyfully, because as it floated it saw itself already there in the tree. It was so happy. I bowed my head, knowing that I have a lot to learn from the leaf." ~ Thich Nhat Hanh Reading that story reminded me of the leaders I encounter. The ones who give deeply, love fiercely, and show up fully, even when no one’s watching. You may not always see the impact you’re having. You may wonder if it’s too much, or if it even matters. What I know to be true is... Nothing is ever wasted. ~ Every act of service… ~ Every moment of generosity… ~ Every time you choose love over fear… ... It all lives on. Just like the leaf, your presence remains long after the moment passes. What you’ve built and what you’ve become—it stays on. So if you’ve been wondering whether it’s okay to rest, to pause, to let go… It is. Because your leadership is already rooted in what you've poured yourself into. This is the holy space between what was and what’s next. And you, leader, are right on time. ACTION: The Upside Challenge for the week is to write one truth you know about leadership or legacy on a sticky note or card. Make it simple and true for you. Maybe it’s… “My presence changes the room.” “I was created to lead with love.” “What I build matters.” And then place it somewhere you’ll see it—your mirror, your journal, the dashboard of your car. Let it meet you in the in-between moments. And let it serve as a reminder of who you are.
By Lisa Marie Platske
•
December 1, 2025
When I talk to folks about living out their Divine mission and purpose being the reason why leadership is so important, some people take a step back. "Who, me? A mission? And a Divine one? I'm not sure you've got the right character." Yet, this is something I’m 100% sure of. You were handpicked to do something on this planet. ~ Handpicked to be your mom’s son or daughter. ~ Handpicked to use the gifts you’ve been given and the experiences you’ve had. For a purpose. And I get that not everyone believes that because somewhere along the way, the world teaches you to shrink or make yourself smaller than you were created to be. So you wait for permission. Or you begin doubting your voice. Maybe that happened to you. And yet, here you are, you’re still here. Which means Heaven’s not done. You see, the Divine doesn’t make mistakes, and your presence isn’t accidental. Everything about your journey... ... the setbacks, the breakthroughs, the patterns you repeat, the people you meet ... has been preparing you. And if everyone chose to live from the belief that they're here for a purpose, the world would look vastly different. A purpose-led life requires leaders to step up and do something meaningful with their gifts, abilities, talents, and experiences. They understand they're born for something bigger than themselves. And that amount of courage is rare in today's world. I’m pretty sure you weren’t created just to scroll through TikTok or add another item to your cart. You were given a Divine mission. You were given a purpose that was assigned to you and only you. No one else can fulfill it. Just you. And without leadership, walking it out will be extremely hard. Leadership means taking full responsibility for your Divine assignment. ACTION: The Upside Challenge for the week is to identify one decision you’ve delayed. Maybe it’s stepping back from a leadership role you’ve outgrown. Maybe it’s restructuring something you built because it no longer aligns. Maybe it’s finally moving forward on the vision you’ve been sitting on for far too long. Block 30 minutes this week to address it with clarity and conviction. Because the longer you wait, the heavier it becomes.
By Lisa Marie Platske
•
November 24, 2025
I’m no stranger to awards. I’ve been recognized for the past 25 years, receiving recognition from the National Association of Female Executives, the White House, the Small Business Administration, the International Alliance for Women, the Evolutionary Business Council, Forbes, and more. I’ve gotten awards entitled Rising Star early on in my business to Woman of the Year, the Top 100 Women Making a Difference in the World, and Women in Business Champion of the Year later on. Several years ago, I received two awards that felt different. To see my name on the screen because of my peers was humbling. That was the first award. The 2nd to last award of the evening for this organization was the “Biggest Impact" award. This award wasn’t listed in the programming or marketing of the event. When my name was called, I was awestruck. I took the stage speechless and moved to tears—and not for the reasons most people might have thought. I’ve learned that you can’t outgive God. That’s something I remind the leaders I work with, whether in a retreat, mastermind, or private mentoring conversation. And whenever I give, it comes back to me 100-fold. The conversations I had at the event throughout the evening are ones that I will always remember. So if you feel you don’t fit in … stop making that an excuse to not get involved in something. Show up for others. Even when you don’t feel like it. If we haven’t met, my door is always open. Reach out at any time. ACTION: The Upside Challenge for the week is to create space for a conversation you’ve been too busy to have. It maybe someone in your life has gotten your presence, just not your full attention. Show up without performance, without hurry and without distraction. Fifteen minutes. That’s all. Make the time. And let it count.
By Lisa Marie Platske
•
November 17, 2025
Leadership requires consciousness and courage. Lots of folks have talent. Yet, it's rare to see a leader with 360-degree awareness who has the courage to stand in the dark places where leadership is often required to go. This is why for years I've shouted from the rooftops that comfort doesn't change the world. (I even have a shirt in the Upside store that has it printed on the back.) Because no matter how many gifts you've been given, or how much raw talent you possess, you can't erase the struggles of the human experience. You can numb. You can follow. Or, you can choose to step up and lead. And doing the latter is the hardest. All day long I'd much rather have all of the autonomy with little to no responsibility. Yet I understand to do that is copping out on the full usage of my divine gifts, abilities, talents, and experiences. I was built to lead. And that means being responsible ... when things go right, and when they don't. Over the years, I've numbed out on mindless TV shows, and unhealthy fast food only to get me further off-course from my divine mission and purpose. Gaining weight and feeling tired were just symptoms of an unhealthy system, and a socially acceptable way to numb. Leadership takes strength and discipline that are rooted in consciousness and courage. Because most folks don't want to be accountable at that level, they'll opt out and choose to follow someone else's lead. That's never been my style. I've learned more from going through hard times than I ever did sitting on Easy Street. The best piece is that you get to choose for yourself. ACTION: The Upside Challenge for the week is to choose one thing the future you, the one fully walking in your divine assignment, would do. You already know what it is, that nudge you’ve been feeling. That quiet pull from God asking you to move. Maybe it’s making the call, saying no, saying yes, clearing space to think, or finally following through on what you said mattered. Whatever it is, stop numbing around it. Take the step.
By Lisa Marie Platske
•
November 10, 2025
Every so often, I read something that inspires me to be better. After a month of giving to clients at two retreats and working privately with a client through a one-on-one VIP leadership retreat at Summit Hills Farm, this story touches me in a very deep way. Sometimes folks ask me if it's possible to overgive. This story answers that question beautifully. "I asked the leaf whether it was frightened because it was autumn and the other leaves were falling. The leaf told me, "No. During the whole spring and summer, I was completely alive. I worked hard to help nourish the tree, and now much of me is in the tree. I am not limited by this form. I am also the whole tree, and when I go back to the soil, I will continue to nourish the tree. So I don’t worry at all. As I leave this branch and float to the ground, I will wave to the tree and tell her, 'I will see you again very soon'." That day, there was a wind blowing and, after a while, I saw the leaf leave the branch and float down to the soil, dancing joyfully, because as it floated it saw itself already there in the tree. It was so happy. I bowed my head, knowing that I have a lot to learn from the leaf." ~ Thich Nhat Hanh Reading that story reminded me of the leaders I encounter. The ones who give deeply, love fiercely, and show up fully, even when no one’s watching. You may not always see the impact you’re having. You may wonder if it’s too much, or if it even matters. What I know to be true is... Nothing is ever wasted. ~ Every act of service… ~ Every moment of generosity… ~ Every time you choose love over fear… ... It all lives on. Just like the leaf, your presence remains long after the moment passes. What you’ve built and what you’ve become—it stays on. So if you’ve been wondering whether it’s okay to rest, to pause, to let go… It is. Because your leadership is already rooted in what you've poured yourself into. This is the holy space between what was and what’s next. And you, leader, are right on time. ACTION: The Upside Challenge for the week is to write one truth you know about leadership or legacy on a sticky note or card. Make it simple and true for you. Maybe it’s… “My presence changes the room.” “I was created to lead with love.” “What I build matters.” And then place it somewhere you’ll see it—your mirror, your journal, the dashboard of your car. Let it meet you in the in-between moments. And let it serve as a reminder of who you are.
