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Why You Need to Understand the Art of Positioning

Lisa Marie Platske • Sep 04, 2018

 

As a child, my brother wore a cloak of invisibility and pretended that no one could see him.


He donned his superpowers and lived life as the invisible boy for hours at a time.


Flying around the room with a towel-cape wrapped around his neck, he would shout out things like, “But you can’t see me…” and we would all laugh. the Art of Positioning - Upside Thinking


While that sounds like fun for a kid, there’s nothing worse than feeling invisible as a leader.


It’s awful to recognize you have a mission and a big vision, want to be a leader worth following, yet feel as if you’re not being seen, heard, or recognized for the work you’re doing.


And, it often seems as if everyone else around you is living out their purpose and calling and enjoying their life.


To feel unnoticed or unwanted never feels good, especially when you’ve been given certain gifts, abilities, talents, and experiences to make a bigger difference. And, you recognize that the world needs your product or service – your brilliance.


I used to feel like that.


Invisible.


As if I had so much wisdom and knowledge that would benefit others if only they were able to hear or see me.


This is when I began studying the art of positioning.


Positioning is different than simply being visible.


In 1981, Jack Trout wrote a best-selling book with co-author Al Ries entitled, “Positioning – The Battle for Your Mind.”


In the book, the authors define positioning as “an organized system for finding a window in the mind……” (2001 edition)


Using your personality will help you craft positioning statements that can open the doors (or Trout’s “windows”) to bigger opportunities because your personality makes you special.


The more you use what comes naturally to you the easier it is to be authentic, shine uniquely, and be seen as the expert you are in your area of expertise.


Regardless of whether there are others who have your same job description, no one has your unique set of experiences, circumstances, and talents.


There is only one YOU!


I spend a ½ day talking about this at my annual Design Your Destiny Live leadership event, and I include examining and debunking the thoughts that prevent us from using positioning statements and standing on a bigger platform to have a wider reach.


Thoughts and beliefs such as:


  • Don’t brag.
  • Nobody likes a show-off.
  • Who do you think you are?

I used to listen to these messages too.


Today these unconscious messages may cause you to struggle with positioning yourself and standing out.


Positioning oneself may be confused with the image of being arrogant or self-important.


Nothing could be further from the truth.


If no one can see your unique talents, you are unlikely to get the opportunity to use them to help others.


Positioning is thoughtful and strategic. It is a way to remind others of your value rather than hiding your achievements and unique accomplishments. Positioning is actually allowing yourself to be seen.


Believe you’re the very best at what you do. It’s the best you do and how you do it. That is not egotistical— especially when you share it with humanity and vulnerability and strength.


So, if you want to be fully seen, heard, and recognized for your gifts, abilities, talents, and experiences, you need the art of positioning.


It’s time to put away the invisibility cloak. 


Action:

The Upside Challenge of the week is to identify where are you wearing the invisibility cloak. Examine what your unique strengths, qualities, and experiences are. These qualify you to believe you are the best at what you do. Practice standing in that truth. How do you show up differently when you hold that new belief? What actions naturally flow from that stand?


Shine brightly.


The world needs you and your brilliance.

By Lisa Marie Platske 22 Apr, 2024
Are you capable of disagreeing without contempt? Very few people truly are. One of the greatest flaws inhibiting great leadership is not being capable of having a civil disagreement. As Utah Governor Spencer Cox stated when he became chair of the National Governors Association, "Our country is deeply divided. We are facing a toxic debate unlike anything that we've seen since the Civil War...we have to find a better way." Cox didn't tell Americans to simply agree with each other. Instead, he acknowledged that healthy debates are "essential to a functioning political system." The critical point he made is that we must learn to disagree with less hostility. The ability to do this boils down to three key factors : Separating Leadership from Title True leaders don't let their position or authority make them think they are above disagreement or criticism. They understand that honest debates and differing perspectives are vital for growth, innovation and credible decision-making. True leadership is a calling, not a title. 2.aMastering Emotional Intelligence The best leaders have mastered this. They don't take criticisms or opposing viewpoints as personal affronts. They can engage debates without getting emotional or lashing out defensively. 3.aRaising the Level of Discourse The greatest leaders understand the vital need for respectful disagreement. They can passionately argue their stance without devolving into contempt for those who disagree. They stay focused on the issues instead of making it an ego battle over who is right or wrong. Through their example, they raise the level of discourse. Now, why are all these so important? Because despite our differences, the world desperately needs each person's unique brilliance and contributions. So take a look at how you handle disagreement and criticism. Do you fight contempt with more contempt? Or can you maintain poise and discuss opposing views rationally and respectfully? If we sat down for just 10 minutes, I could show you what to look for and how to develop this skill yourself. Because at the end of the day, you get to control how you respond when disagreements arise. Always check yourself before you wreck yourself. Control your emotions; don't let them control you. The best leaders get this. Remember... the world needs you and your brilliance. ACTION: The Upside Challenge of the week is to practice disagreeing without contempt. Notice when you find yourself in disagreement with someone - whether a close relation, colleague, public figure, etc. Before reacting, pause and get grounded. Check your emotional state and get in control of your reactions. State your differing view respectfully and try to understand the other perspective. Afterwards, reflect on how well you were able to disagree without devolving into bickering or hostility. What can you learn? Practice this critical skill this week.
By Lisa Marie Platske 18 Apr, 2024
I talk and write about the pursuit of your mission, purpose, and calling. Most folks feel when this 'shows up', it will come with a marching band, balloons, and a parade of unicorns. Life will somehow become magical from this day forward. Not exactly. Your Calling is: "... an urgent and divine inspiration to accept responsibility to do hard things ." Yep. You heard right. Hard things. That means you've got to train and gear up, and be prepared in all areas of your life so you are strong enough to handle what will come your way. - Physically - Emotionally - Intellectually - Financially - Spiritually - Relationally - Creatively The best way for me to do that is to ~ pause each day, ~ take inventory, and ~ reflect on all I have been given. Enjoy your life... and remember, you are designed for More. And the World Needs You and Your Brilliance. ACTION: The Upside Challenge of the week is to take one clear action moving you closer to your Divine mission and calling. Take time each day to pause and prepare yourself in all areas of life so you are strong enough to handle what comes your way. As you deliberately prepare yourself, you'll be ready to boldly step into the next chapter of your life. Remember, you are designed for more. And the world needs you and your brilliance.
By Lisa Marie Platske 15 Apr, 2024
Most folks don't run out of the gate towards hard things. It's easier to take the path that feels safe, which is why it's called a "comfort zone." Yet, struggle and challenges are what bring the greatest level of personal satisfaction. This is a dilemma for most folks... my clients and myself included. When I began asking myself the question, " What will allow me to be incredibly uncomfortable today? " and running towards that, my life shifted. That doesn't mean I go out of my way to create pain or discomfort. Rather, I push my growth edges understanding their purpose and their value when hard shows up in my life. To do this, I make what matters most to me visible -- something so it's top of mind -- and continue moving towards it. The saying, "out of sight, out of mind" rings true. When you have a physical reminder of what matters most, it serves as a beacon reminding you of who you are and the importance of why you need to shine the light you have inside you brightly. This invitation is to ensure you remain aligned with who you say you are. In my recent prayer time, I heard the Holy Spirit instructing me to "organize my day." Yet this message was not only about putting one task in front of another, but rather the value of me walking the journey of life with intention. You don't have to see all of the steps to get what you want or where you want to go. You do have to identify the first step to take. And then the one after that. When you're clear on the next right thing to do, it's easier to jump into action. Over time, I've discovered that my actions are often messy, and while imperfect action is better than no action at all, I could have avoided some pitfalls along the way. Again, I'm not interested in creating discomfort, but I'm interested in orienting my next steps so that when hard does show up, I'm prepared. Make your list. Start with one action. ~ Write who you are. ~ Write down what you want. ~ Write down why it matters. Leave yourself notes or calendar pings. Remind yourself you can do hard things. Because... the world needs you and your brilliance. ACTION: The Upside Challenge this week is to identify one "growth edge" area of discomfort that you have been avoiding, and take a small step towards leaning into it. Maybe it's having a difficult conversation, putting yourself out there in a new way, or starting a project you've been procrastinating on. Get specific about what growth opportunity has been lingering in your comfort zone. Once you pinpoint the area, schedule a dedicated 1-hour block this week to take one small, imperfect action towards that uncomfortable growth edge. Repeat this "leaning into discomfort" practice weekly or monthly. The more you make discomfort a chosen ally for growth rather than a threat, the more your brilliance expands. The world needs courageous leaders like you who walk towards their edges.
By Lisa Marie Platske 08 Apr, 2024
I once preached the virtue of courage while living a life that screamed otherwise. Sure, I believed in the idea of courageous leadership, being your own boss, and achieving success independently. Yet, I'd never experienced it. During my 24x7 government job days, I enjoyed the perks of a steady paycheck, job security, and benefits. I spent time thinking about my next pay increase, how much leave I could save, and when I'd be promoted again. My life was in someone else's hands. After getting married in November of 2004, I stood at a crossroads with an opportunity to decide what I wanted to do for my career all over again. I enjoyed working in Federal law enforcement. It was familiar and had job security and all the overtime I wanted. When I decided to walk away, folks thought I was crazy. Why leave the comfort of a steady paycheck to the unknown?!? To nothing? Over time, I learned why entrepreneurship is not for everyone. Early on, I struggled with believing I could do this business. Every day felt uncertain, and I had many sleepless nights wondering if I wouldn't take us to the cliff of financial ruin. Jim got tired of talking me off the ledge so one day he put his foot down and said, " This is the last time we're gonna have this conversation. Either do it or get a job. " Eeek. That moment created a shift in me. A fundamental transformation of heart and mind. Why am I sharing this with you? Some things you have to experience and live through. Understanding a truth that is heard - and told to you by someone else - is not always the same as a truth that is lived. When you choose experience over what you've heard, it's a different life. Have you experienced all that you tell yourself and others that you believe? Or, are you simply an echo chamber of what you've heard others say?!? Evaluate your beliefs. Evaluate where they come from. Evaluate them based on who you are. Base your truth on personal experience because when you live what you believe, your life will change. For the better. And that's when you'll discover what and who are trustworthy. Go shine your light. Because The World Needs You... and Your Brilliance. ACTION: The Upside Challenge this week is to identify one core belief or value that you have simply inherited from others rather than cultivated through personal experience. Spend some time in honest self-reflection. Which of your stated beliefs around relationships, career, spirituality, etc. have you truly put to the test of real-world application? Where might you be an "echo chamber"? Once you pinpoint an inherited belief you want to validate, make a plan to put it into practice through direct experience this week. For example, if you believe strongly in generosity and have not practiced radical giving - donate time or money in a way that stretches you. The world needs more leaders like you willing to walk their talk with empowering beliefs and values.
More Posts
By Lisa Marie Platske 22 Apr, 2024
Are you capable of disagreeing without contempt? Very few people truly are. One of the greatest flaws inhibiting great leadership is not being capable of having a civil disagreement. As Utah Governor Spencer Cox stated when he became chair of the National Governors Association, "Our country is deeply divided. We are facing a toxic debate unlike anything that we've seen since the Civil War...we have to find a better way." Cox didn't tell Americans to simply agree with each other. Instead, he acknowledged that healthy debates are "essential to a functioning political system." The critical point he made is that we must learn to disagree with less hostility. The ability to do this boils down to three key factors : Separating Leadership from Title True leaders don't let their position or authority make them think they are above disagreement or criticism. They understand that honest debates and differing perspectives are vital for growth, innovation and credible decision-making. True leadership is a calling, not a title. 2.aMastering Emotional Intelligence The best leaders have mastered this. They don't take criticisms or opposing viewpoints as personal affronts. They can engage debates without getting emotional or lashing out defensively. 3.aRaising the Level of Discourse The greatest leaders understand the vital need for respectful disagreement. They can passionately argue their stance without devolving into contempt for those who disagree. They stay focused on the issues instead of making it an ego battle over who is right or wrong. Through their example, they raise the level of discourse. Now, why are all these so important? Because despite our differences, the world desperately needs each person's unique brilliance and contributions. So take a look at how you handle disagreement and criticism. Do you fight contempt with more contempt? Or can you maintain poise and discuss opposing views rationally and respectfully? If we sat down for just 10 minutes, I could show you what to look for and how to develop this skill yourself. Because at the end of the day, you get to control how you respond when disagreements arise. Always check yourself before you wreck yourself. Control your emotions; don't let them control you. The best leaders get this. Remember... the world needs you and your brilliance. ACTION: The Upside Challenge of the week is to practice disagreeing without contempt. Notice when you find yourself in disagreement with someone - whether a close relation, colleague, public figure, etc. Before reacting, pause and get grounded. Check your emotional state and get in control of your reactions. State your differing view respectfully and try to understand the other perspective. Afterwards, reflect on how well you were able to disagree without devolving into bickering or hostility. What can you learn? Practice this critical skill this week.
By Lisa Marie Platske 18 Apr, 2024
I talk and write about the pursuit of your mission, purpose, and calling. Most folks feel when this 'shows up', it will come with a marching band, balloons, and a parade of unicorns. Life will somehow become magical from this day forward. Not exactly. Your Calling is: "... an urgent and divine inspiration to accept responsibility to do hard things ." Yep. You heard right. Hard things. That means you've got to train and gear up, and be prepared in all areas of your life so you are strong enough to handle what will come your way. - Physically - Emotionally - Intellectually - Financially - Spiritually - Relationally - Creatively The best way for me to do that is to ~ pause each day, ~ take inventory, and ~ reflect on all I have been given. Enjoy your life... and remember, you are designed for More. And the World Needs You and Your Brilliance. ACTION: The Upside Challenge of the week is to take one clear action moving you closer to your Divine mission and calling. Take time each day to pause and prepare yourself in all areas of life so you are strong enough to handle what comes your way. As you deliberately prepare yourself, you'll be ready to boldly step into the next chapter of your life. Remember, you are designed for more. And the world needs you and your brilliance.
By Lisa Marie Platske 15 Apr, 2024
Most folks don't run out of the gate towards hard things. It's easier to take the path that feels safe, which is why it's called a "comfort zone." Yet, struggle and challenges are what bring the greatest level of personal satisfaction. This is a dilemma for most folks... my clients and myself included. When I began asking myself the question, " What will allow me to be incredibly uncomfortable today? " and running towards that, my life shifted. That doesn't mean I go out of my way to create pain or discomfort. Rather, I push my growth edges understanding their purpose and their value when hard shows up in my life. To do this, I make what matters most to me visible -- something so it's top of mind -- and continue moving towards it. The saying, "out of sight, out of mind" rings true. When you have a physical reminder of what matters most, it serves as a beacon reminding you of who you are and the importance of why you need to shine the light you have inside you brightly. This invitation is to ensure you remain aligned with who you say you are. In my recent prayer time, I heard the Holy Spirit instructing me to "organize my day." Yet this message was not only about putting one task in front of another, but rather the value of me walking the journey of life with intention. You don't have to see all of the steps to get what you want or where you want to go. You do have to identify the first step to take. And then the one after that. When you're clear on the next right thing to do, it's easier to jump into action. Over time, I've discovered that my actions are often messy, and while imperfect action is better than no action at all, I could have avoided some pitfalls along the way. Again, I'm not interested in creating discomfort, but I'm interested in orienting my next steps so that when hard does show up, I'm prepared. Make your list. Start with one action. ~ Write who you are. ~ Write down what you want. ~ Write down why it matters. Leave yourself notes or calendar pings. Remind yourself you can do hard things. Because... the world needs you and your brilliance. ACTION: The Upside Challenge this week is to identify one "growth edge" area of discomfort that you have been avoiding, and take a small step towards leaning into it. Maybe it's having a difficult conversation, putting yourself out there in a new way, or starting a project you've been procrastinating on. Get specific about what growth opportunity has been lingering in your comfort zone. Once you pinpoint the area, schedule a dedicated 1-hour block this week to take one small, imperfect action towards that uncomfortable growth edge. Repeat this "leaning into discomfort" practice weekly or monthly. The more you make discomfort a chosen ally for growth rather than a threat, the more your brilliance expands. The world needs courageous leaders like you who walk towards their edges.
By Lisa Marie Platske 08 Apr, 2024
I once preached the virtue of courage while living a life that screamed otherwise. Sure, I believed in the idea of courageous leadership, being your own boss, and achieving success independently. Yet, I'd never experienced it. During my 24x7 government job days, I enjoyed the perks of a steady paycheck, job security, and benefits. I spent time thinking about my next pay increase, how much leave I could save, and when I'd be promoted again. My life was in someone else's hands. After getting married in November of 2004, I stood at a crossroads with an opportunity to decide what I wanted to do for my career all over again. I enjoyed working in Federal law enforcement. It was familiar and had job security and all the overtime I wanted. When I decided to walk away, folks thought I was crazy. Why leave the comfort of a steady paycheck to the unknown?!? To nothing? Over time, I learned why entrepreneurship is not for everyone. Early on, I struggled with believing I could do this business. Every day felt uncertain, and I had many sleepless nights wondering if I wouldn't take us to the cliff of financial ruin. Jim got tired of talking me off the ledge so one day he put his foot down and said, " This is the last time we're gonna have this conversation. Either do it or get a job. " Eeek. That moment created a shift in me. A fundamental transformation of heart and mind. Why am I sharing this with you? Some things you have to experience and live through. Understanding a truth that is heard - and told to you by someone else - is not always the same as a truth that is lived. When you choose experience over what you've heard, it's a different life. Have you experienced all that you tell yourself and others that you believe? Or, are you simply an echo chamber of what you've heard others say?!? Evaluate your beliefs. Evaluate where they come from. Evaluate them based on who you are. Base your truth on personal experience because when you live what you believe, your life will change. For the better. And that's when you'll discover what and who are trustworthy. Go shine your light. Because The World Needs You... and Your Brilliance. ACTION: The Upside Challenge this week is to identify one core belief or value that you have simply inherited from others rather than cultivated through personal experience. Spend some time in honest self-reflection. Which of your stated beliefs around relationships, career, spirituality, etc. have you truly put to the test of real-world application? Where might you be an "echo chamber"? Once you pinpoint an inherited belief you want to validate, make a plan to put it into practice through direct experience this week. For example, if you believe strongly in generosity and have not practiced radical giving - donate time or money in a way that stretches you. The world needs more leaders like you willing to walk their talk with empowering beliefs and values.
More Posts
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